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Online Advertising

Online advertising stats cover areas that relate to advertising brands over the web and includes search engine advertising / PPC advertising, banner advertising, advertising performance, and other trends and stats related to online advertising.

Tags: online advertising, internet advertising, revenue, search engine advertising, cpc, cpa, cpa, banners, display advertising

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List of Online Advertising / Online Advertising Statistics

Stat Data / Info Details Share
Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have ... See Full Stat Save
Online CPM rates have little correlation with actual advertiser value deliver... See Full Stat Save
Most ?national? newspapers are still quite regional: the?Chicago Tribune?gets... See Full Stat Save
It shouldn?t be a surprise, but content has to be good in order to be effecti... See Full Stat Save
90% of b2b marketers are doing some form of content marketing, and b2b market... See Full Stat Save
84% of b2b companies are using some form of social media marketing. However, ... See Full Stat Save
More is (often at least) better. Businesses with 40+ different landing pages/... See Full Stat Save
Small businesses, on average, spend twice the share of their lead generation ... See Full Stat Save
The average cost to generate a lead through inbound marketing ($143) is about... See Full Stat Save
The most popular content marketing tactics used by b2b marketers are article ... See Full Stat Save
90% of b2b marketers do some form of content marketing. 26% of b2b marketing ... See Full Stat Save
Online ad spending in the U.S., projected at $25.8 billion for 2010, will gro... See Full Stat Save
70% of business decision makers said there are now too many advertising netwo... See Full Stat Save
2008 Online Search Advertising Revenue: $10.691 billion (2008), $12.285 billi... See Full Stat Save
Even though it's getting less and less effective, click-through rates have no... See Full Stat Save
CPMs for ad-network-sold ads are dropping, some by 50% year-over-year See Full Stat Save
The average CPMs on ad networks ranged from 60 cents to $1.10, only 6% to 11%... See Full Stat Save
US Search Advertising Spending 2001-2011: $299 million (2001), $927 million ... See Full Stat Save
US Online Advertising Spending by Display ads, 2006-2011: $3,685 million (... See Full Stat Save
US Online Advertising Spending by E-mail, 2006-2011: $338 million (2006), ... See Full Stat Save
US Online Advertising Spending by Rich media, 2006-2011: $1,192 million (2... See Full Stat Save
US Online Advertising Spending by Classifieds, 2006-2011: $3,059 million (... See Full Stat Save
US Online Advertising Spending by Lead Generation, 2006-2011: $1,310 milli... See Full Stat Save
US Online Advertising Spending by Search, 2006-2011: $6,799 million (2006)... See Full Stat Save
US Online Advertising Spending by Sponsorships, 2006-2011: $496 million (2... See Full Stat Save
US Total Online Advertising Spending 2006-2011: $16,900 million (2006), $21,... See Full Stat Save
US Behaviorally Targeted % total online ad spending (2006-2012): 2.1% (2006)... See Full Stat Save
US Behaviorally Targeted % total online display ad spending (2006-2012): 7.2... See Full Stat Save
US Behaviorally Targeted Online Ad Spending Growth (2006-2012): 59.4% (2006)... See Full Stat Save
US Behaviorally Targeted Online Ad Spending (2006-2012): $350 million (2006)... See Full Stat Save
US Online Advertising Spending Growth by Total, 2008-2013: 17.4% (2008), 14... See Full Stat Save
US Online Advertising Spending Growth by Display ads, 2008-2013: 16.9% (200... See Full Stat Save
US Online Advertising Spending Growth by E-mail, 2008-2013: 11.6% (2008), 8... See Full Stat Save
US Online Advertising Spending Growth by Rich media, 2008-2013: 18.7% (2008... See Full Stat Save
US Online Advertising Spending Growth by Classifieds, 2008-2013: 11.7% (200... See Full Stat Save
US Online Advertising Spending Growth by Lead Generation, 2008-2013: 17.9% ... See Full Stat Save
US Online Advertising Spending Growth by Search, 2008-2013: 18.1% (2008), 1... See Full Stat Save
US Online Advertising Spending Growth by Sponsorships, 2008-2013: 21.4% (20... See Full Stat Save
Widgets and applications are expected to generate $70 million in ad revenue i... See Full Stat Save
Facebook is expected to generate $230 million in revenue in 2009 See Full Stat Save
MySpace is expected to generate $630 million in revenue in 2009 See Full Stat Save
Widgets and applications amount to an estimated 3% of the total US social net... See Full Stat Save
Facebook % share of all US social networking ad spend in 2008: 18% or $210 m... See Full Stat Save
MySpace % share of all US social networking ad spend in 2008: 50% or $585 mi... See Full Stat Save
US Online Social Network Advertising Spending (2008 - 2013) as a % of Total O... See Full Stat Save
US Total Online Advertising Spending (2008 - 2013): $23.6 billion (2008), $2... See Full Stat Save
U.S. Advertising Market / Media Comparisons in 2007: Newspaper Advertising -... See Full Stat Save
% of 2006 Fourth-Quarter Online Advertising Revenues by Pricing Model: 48% C... See Full Stat Save
% of 2007 Fourth-Quarter Online Advertising Revenues by Pricing Model: 45% C... See Full Stat Save
% of 2006 Full-Year Online Advertising Revenues by Pricing Model: 48% CPM Pr... See Full Stat Save
% of 2007 Full-Year Online Advertising Revenues by Pricing Model: 45% CPM Pr... See Full Stat Save
Top 50 Companies make up 89% of all online advertising revenues in 2007 See Full Stat Save
Internet Advertising / Online Advertising Revenue: $8.1 billion (2000), $7.1... See Full Stat Save

News Related to Online Advertising / Online Advertising Statistics

Date Headline / Title View Article / News
Should Music Startups Give Equity to Copyright Holders? Read
Zune MP3 Player Market Share Up to 4%; Creative Drops to 2% Read
Survey: 8 in 10 Ignore Music Critics; Web, Friends More Reliable Read
Labels size up Web 2.0 music services Read
The Music Industry's New Internet Problem Read
Playing A New Tune: The Music Industry's D-I-Y Era Read
2008 U.S. Music Purchases Exceed 1.5 Billion; Growth in Overall Music Purchases Exceeds 10% Read
2008 U.S. Music Purchases Exceed 1.5 Billion; Growth in Overall Music Purchases Exceeds 10% Read
IFPI's Latest Report On Music Sales Shows Growth In Some Markets Read

Reports Related to Online Advertising / Online Advertising Statistics

Report Name Publisher More Info
The 2012 Digital Marketer: Benchmark and Trend Report Experian More Info
Negotiating the media divide IBM More Info
100 Leading Media Companies Report Advertising Age More Info
US Online Advertising Forecast Jupiter Research More Info
Advertising Industry and New Media Trends American Advertising Federation More Info
All Online Video Ads Are Not Created Equal Dynamic Logic More Info
ZenithOptimedia Advertising Expenditure Forecast ZenithOptimedia More Info
The New Frontier: Local Online Video Advertising (For Pay) Borrell Associates More Info
Word-of-Mouth Marketing: Winning Friends & Influencing Customers eMarketer More Info
100 Leading National Advertisers Advertising Age More Info
VSS Communications Industry Forecast 2007-2011 (For Pay) eMarketer More Info
Online Advertisers Start to Think Locally eMarketer More Info
IAB Internet Advertising Report Q2 & H1 2007 IAB/PwC More Info
US Interactive Marketing Forecast, 2007 to 2012 (For Pay) Forrester More Info
2008 Outlook: Local Online Advertising (For Pay) Borrell Associates More Info
Emerging Media Advertising: Sources of Revenue MAGNA More Info
2008 Outlook: Online Political Advertising (For Pay) Borrell Associates More Info
2008 Digital Outlook Report Avenue A | Razorfish More Info
Branded Entertainment Marketing Forecast 2008-2012 (For Pay) PQ Media More Info
2008 Online Advertising Handbook & Benchmarks (Executive Summary) MarketingSherpa More Info
Online Promotions: The Big Shift (For Pay) Borrell Associates More Info
IAB Internet Advertising Revenue Report IAB/PwC More Info
What Local Media Web Sites Earn (For Pay) Borrell Associates More Info
Global Entertainment and Media Forecast: 2008-2012 (For Pay) PriceWaterhouseCoopers More Info
Understanding the True Value of Multi-Platform Advertising IMMI More Info
Emerging Media Forecast MAGNA More Info
Insider?s Report: Robert Coen Presentation on Advertising Expenditures MAGNA More Info
Annual Advertising and Marketing Study 2008 (For Pay) Outsell More Info
Say Goodbye to Yellow Pages (For Pay) Borrell Associates More Info
VSS Communications Industry Forecast 2008-2012 (For Pay) Veronis Suhler Stevenson More Info
2008 Online Advertising Deals Report (For Pay) ContentNext Media More Info
Video Advertising Online: Spending and Pricing (For Pay) eMarketer More Info
Measuring ROI Beyond the Last Ad Atlas More Info
IAB Internet Advertising Revenue Report IAB/PwC More Info
2009 Outlook: Local Interactive Advertising (For Pay) Borrell Associates More Info
The comScore 2008 Digital Year in Review Compete More Info
OPA TV/Online Media Mix Study: Online Advertising Creates Synergy with TV Campaigns Online Publishers Association More Info
OPA White Paper: Internet Metrics: The Loyal Audience Online Publishers Association More Info
OPA White Paper: Assessing the Value of Loyal Audiences Online Publishers Association More Info
OPA Audience Affinity Study: Study Establishes Link Between Media Site Affinity and Positive Predisposition Toward Advertising Online Publishers Association More Info
OPA Audience Affinity Study: Web Site Affinity Key Driver of Advertising Performance Online Publishers Association More Info
OPA Research: Online Content: Attracting the Most Valuable Buyers Online Publishers Association More Info
Improving Ad Performance Online:The Impact of Advertising on Quality Content Sites Wave 2 Online Publishers Association More Info
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites Online Publishers Association More Info
Local Online Media: From Advertising to Action Online Publishers Association More Info
Search Engine Marketing: User and Spending Trends eMarketer More Info
UK Online Advertising: Reaching Maturity eMarketer More Info
US Online Advertising: Resilient in a Rough Economy eMarketer More Info
User-Generated Content: In Pursuit of Ad Dollars eMarketer More Info
Online Advertising in China: The Olympic Year eMarketer More Info
Behavioral Targeting: Marketing Trends eMarketer More Info
Behavioral Targeting Attitudes: The Privacy Issues eMarketer More Info
UK Online Ad Spending eMarketer More Info
Search Ad Spending: Reactions to a Recession eMarketer More Info
Retail E-Mail: Online Marketing Strategies eMarketer More Info
Search Marketing Trends:Back to Basics eMarketer More Info
Local Online Media: From Advertising to Action Online Publishers Association More Info


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