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Social Media

Includes statistics, figures, trends, facts and other data related to social media, Facebook, social marketing, and other social media related stuff.

Tags: social media, facebook marketing, social marketing, small business marketing

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List of Social Media / Social Media Statistics


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Pinterest is now the 3rd most popular social networking site behind Facebook ... See Full Stat Save
91% of today?s online adults use social media regularly. See Full Stat Save
Contrary to what you?ve probably been told, longer format video may actually ... See Full Stat Save
On social networking sites, men and women are about equally willing to share ... See Full Stat Save
The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vi... See Full Stat Save
Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of me... See Full Stat Save
Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred... See Full Stat Save
22% of all pins come from New York, followed by Los Angeles at 15%. A higher ... See Full Stat Save
But in the U.K., the five most popular topics on Pinterest are Venture Capita... See Full Stat Save
83% of Pinterest users are women. In the U.S., the most popular categories ar... See Full Stat Save
The image-based social network has grown 4,000% in the past six months, now b... See Full Stat Save
Google+ is expected to reach 400 million users by the end of 2012. It?s membe... See Full Stat Save
Google?s search engine is used by 85% of global Internet users every month. (... See Full Stat Save
Most professional consultants charge $500-$1,000 to set up a Twitter account ... See Full Stat Save
77 of the world?s 100 largest companies maintain a corporate Twitter account.... See Full Stat Save
55% of all Twitter users use the service to share links to news stories, and ... See Full Stat Save
Twitter now has 200 million users, including 8% of the U.S. population. About... See Full Stat Save
92% of retweets are based on ?interesting content.? Only 26% are due to inclu... See Full Stat Save
40% of Twitter users rarely post anything but primarily consume content there... See Full Stat Save
34% of marketers have generated leads using Twitter, and 20% have closed deal... See Full Stat Save
There are now roughly 100 million active Twitter users (those who log in at l... See Full Stat Save
52% of consumers say they have stopped following a brand on Facebook because ... See Full Stat Save
Facebook marketing is a specialized skill. For those looking to outsource thi... See Full Stat Save
Facebook is the leading source of referred social media traffic to websites, ... See Full Stat Save
70% of local businesses use Facebook.The U.S. has the largest number of Faceb... See Full Stat Save
Though Facebook continues to add users, U.S. members are becoming less active... See Full Stat Save
95% of Facebook wall posts are not answered by brands. (Mindjumpers) See Full Stat Save
Though nearly every large charity and university in America has a Facebook pr... See Full Stat Save
B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers) See Full Stat Save
SEO-driven leads have the highest lead-to-close rate (15%) among common lead ... See Full Stat Save
Only 27% of B2B leads are sales-ready when first generated. This makes lead n... See Full Stat Save
21% of ?best in class? companies use social sign-in, compared to 8% of averag... See Full Stat Save
77% responded that social login is ?a good solution that should be offered.? ... See Full Stat Save
86% of people say they are bothered by the need to create new accounts at web... See Full Stat Save
Want more registrations on your website? Consider offering a?social login?(i.... See Full Stat Save
Top executives need to be involved in social media. 77% of buyers say they ar... See Full Stat Save
As for ?best in class? practices, 51% of best-in-Class companies use website ... See Full Stat Save
?Best in class? b2b companies are significantly more likely than average firm... See Full Stat Save
One-third of global b2b buyers use social media to engage with their vendors,... See Full Stat Save
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blo... See Full Stat Save
The best way to ?go viral? is to engage millions of users, each of whom share... See Full Stat Save
Although Facebook is the most important social media lead generation tool for... See Full Stat Save
B2b marketers believe social media is critical to organic search success. Mar... See Full Stat Save
The average midsize or large company (1000 employees or more) has 178 ?social... See Full Stat Save
In less than one day the Google+ iPhone app became the most popular free appl... See Full Stat Save
It is gaining 625,000 users per day See Full Stat Save
Google ?+1_ button is served more than 5 billion times daily See Full Stat Save
67% of Google+ users are male See Full Stat Save
Google+ reached 10 million users by July 14, 2011 See Full Stat Save
It was launched on June 28, 2011 See Full Stat Save
It is the fastest site in history to break through the 10 million unique visi... See Full Stat Save
97% of the site?s Facebook ?likes? are by females See Full Stat Save
Most of the sites users are female See Full Stat Save
Nearly 12 million monthly unique vistors See Full Stat Save
Over 10.4 million registered users See Full Stat Save
In January it was driving more referral traffic traffic to retailers than Lin... See Full Stat Save
December of 2011 Pinterest became one of the top 10 largest social networks w... See Full Stat Save
April 2012, Instagram reaches the new milestone of 30 million users See Full Stat Save
The release of the Android app version saw 1 million downloads in 1 day! See Full Stat Save
Version 2.0 released including high resolution photo capability See Full Stat Save
10 million users were using the app by September 2011 See Full Stat Save
In August 2011 Instagram users had uploaded 150 million photos See Full Stat Save
Instagram reached the milestone of 1 million users in December 2010 (only 9 m... See Full Stat Save
Average video duration is 2 minutes 46 seconds See Full Stat Save
Over 829,000 videos are uploaded every day See Full Stat Save
44% of YouTube?s users are aged between 12 and 34 See Full Stat Save
Average YouTube user spends 900 seconds per day See Full Stat Save
It handles 10% of the internet?s traffic See Full Stat Save
2 billion views per day See Full Stat Save
3rd most visited website according to Alexa See Full Stat Save
LinkedIn is the 36th most visited website in the world See Full Stat Save
Revenues for 2011 reached $522 million See Full Stat Save
The fastest growing demographics are students and recent college graduates See Full Stat Save
LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500) See Full Stat Save
In 2011 there were 4.2 billion professionally oriented services on the Linked... See Full Stat Save
60% of its members live outside the USA See Full Stat Save
USA leads membership at more than 57 million, Europe has more than 34 million... See Full Stat Save
2 new members join every second See Full Stat Save
Busiest event in Twitter?s history is now ?Castle in the Sky? TV screening 25... See Full Stat Save
Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japa... See Full Stat Save
1 million accounts are added to Twitter every day See Full Stat Save
175 million tweets a day See Full Stat Save
There are over 465 million accounts See Full Stat Save
57% of users are female See Full Stat Save
2.7 billion ?likes? per day See Full Stat Save
Zygna?s games revenue is currently 12% of Facebook?s total income See Full Stat Save
100 billion connections See Full Stat Save
425 million mobile users See Full Stat Save
20% of all page views on the web are on Facebook See Full Stat Save
250 million photos are uploaded every day See Full Stat Save
68% of customers in the UK and 61% of customers in France believe that custom... See Full Stat Save
79% of European online adults engage with social media See Full Stat Save
86% of US online adults enage with social media See Full Stat Save
Facebook has over 1 billion active users See Full Stat Save
Global corporations are struggling to manage an average of 178 business-relat... See Full Stat Save
60% of customers feel companies have generally improved their response times ... See Full Stat Save
55% of businesses ignore customer feedback provided over social media See Full Stat Save
More than 25% of global companies have a closed wall on Facebook See Full Stat Save
Half of companies surveyed respond to comments, regardless of whether they're... See Full Stat Save
More than 20% of consumers use social media to seek information or to find de... See Full Stat Save
Over a third of online respondents who interact with brands on the Internet d... See Full Stat Save
An average of 460,000 new Twitter Accounts are created every day See Full Stat Save
40% of the consumers who click the "like" button on a company's Facebook page... See Full Stat Save
Customers who engage with companies over social media spend 20% to 40% more m... See Full Stat Save
Most companies that use social media use Facebook or Twitter See Full Stat Save
17% of customers have used social media in the past year to get a customer se... See Full Stat Save
Only 25% of business-run social media accounts are defined by meaningful cust... See Full Stat Save
Nearly 1 in every 5 minutes spent online around the world is now spent on soc... See Full Stat Save
Twitter has 140 million active users, who post a total of 340 million tweets ... See Full Stat Save
LinkedIn boasts more than 150 million members, including executives from all ... See Full Stat Save
82% of the worlds online population is reached by social networking sites, re... See Full Stat Save
By the end of 2012, more than 60% of Fortune 500 companies will "actively" en... See Full Stat Save
In 2010, the Social Habit research found that just 47% of Twitter users actua... See Full Stat Save
76% of Twitter users now post status updates See Full Stat Save
53% of Twitter users have been a member for less than a year, compared to jus... See Full Stat Save
33% of Facebook users use a phone as their primary way to access Facebook See Full Stat Save
54% of Facebook members have used the social network via a phone. See Full Stat Save
In 2012, just 36% said that there was no influence See Full Stat Save
In 2011, 68% of Americans using social networks said that none of those netwo... See Full Stat Save
22% of Americans use social networking sites several times per day (12 millio... See Full Stat Save
The only group that is below average are 55+ Americans, and even 3 out of 10 ... See Full Stat Save
55% of Americans 45-54 have a profile on a social networking site See Full Stat Save
56% of Americans have a profile on a social networking site, up from 52% just... See Full Stat Save
From 2010 to 2012 the percentage of Americans following any brand on a social... See Full Stat Save
Only 3% of Americans have checked in to a location via a mobile device See Full Stat Save
74% of Americans are unfamiliar with the concept of checking in to a location... See Full Stat Save
Twitter users are 33% more likely to be Democrats See Full Stat Save
50% of Facebook users check their security settings ever 2-3 months (source:?... See Full Stat Save
16% of Pinterest accounts are connected to Twitter See Full Stat Save
An average user has 229 Facebook friends See Full Stat Save
More than 20 million US users have their birthday and year included in their ... See Full Stat Save
1 in 4 users location tag their Facebook posts each month See Full Stat Save
57% of all companies that use social media for business use Twitter (Hubspot) See Full Stat Save
67% of US Twitter users are more likely to buy from brands they follow See Full Stat Save
79% of US Twitter users are more like to recommend brands they follow See Full Stat Save
More than half of active Twitter users follow companies, brands or products o... See Full Stat Save
? of Twitter users are 25-34 years old See Full Stat Save
Only 18% of Twitter users tweet once or more a day See Full Stat Save
40% of Twitter accounts have never sent a single tweet See Full Stat Save
25% of Twitter accounts have no followers See Full Stat Save
The average Twitter user has 27 followers See Full Stat Save
Roughly 9% of US adult Internet users are on Twitte See Full Stat Save
14% of online men use Twitter vs 15% of online women (source:?AllTwitter) See Full Stat Save
The 18-29 demographic is most represented on Twitter, at 29% of user base, ah... See Full Stat Save
12% of white internet users are active on Twitter See Full Stat Save
14% of Hispanic internet users are active on Twitter See Full Stat Save
28% of black online internet users use Twitter See Full Stat Save
15% of online adults use Twitter See Full Stat Save
Kuwait sent almost 60 million tweets in March (source:?AllTwitter) See Full Stat Save
Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of B... See Full Stat Save
There are over 1.3 million active Twitter users in Arab countries See Full Stat Save
The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter ... See Full Stat Save
Twitter has over 500 million registered users, but just 140 million active us... See Full Stat Save
575 likes and 81 comments by Instragram users every second (source:Digital Bu... See Full Stat Save
There are 58 photos uploaded eveyr minute See Full Stat Save
One billion photos have been taken with the app See Full Stat Save
Instagram gains one new user every second See Full Stat Save
300 million pictures uploaded to Facebook a day (via Instagram) See Full Stat Save
More than 50 million users over past 2 years See Full Stat Save
61% do not pay for a premium LinkedIn account (source:Socialtimes) See Full Stat Save
90% of users find the site to be useful See Full Stat Save
60% of users have cliked on an ad See Full Stat Save
82% are aware there are ads on LinkedIn See Full Stat Save
42% of users update their LinkedIn profile information regularly See Full Stat Save
81% of LinkedIn users belong to at least one group See Full Stat Save
61% use LinkedIn as their primary professional networking site See Full Stat Save
27% of small and 34% of medium businesses are using social media for business... See Full Stat Save
Facebook has 232 million users in Europe, 222 million in North America, and 2... See Full Stat Save
We are finding that 50 percent of smartphones are actually connecting to Face... See Full Stat Save
20% of Facebook users have purchased something because of ads or comments the... See Full Stat Save
In any given week, less than 0.5% of Facebook fans engage with the brand they... See Full Stat Save
In an analysis of more than 60 Facebook marketing campaigns, 49 percent repor... See Full Stat Save
58% of users?return to the site daily. See Full Stat Save
The 6:35 per month spent on Facebook is nearly double the time (3:20) spent o... See Full Stat Save
Facebook posted a 67 percent year-over-year?mobile growth rate?(543 million m... See Full Stat Save
An average of 3.2 billion likes and comments are posted every day See Full Stat Save
There are 955 million active users on Facebook that spend an average of six h... See Full Stat Save
Only 50% of Facebook users have more than 100 friends (source:?AllTwitter) See Full Stat Save
Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30... See Full Stat Save
Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) onli... See Full Stat Save
9/10 mobile searches lead to action ? over half lead to purchase (source:?Hub... See Full Stat Save
93% of US adult Internet users are on Facebook See Full Stat Save
35% of consumer comments on Facebook Pages are compliments See Full Stat Save
companies that blog have 55% more website visitors See Full Stat Save
there are 152 million blogs on the internet See Full Stat Save
65% of Pinterest?s traffic is from the US See Full Stat Save
the average user spent only 3 minutes on Google+ in Jan 2012 See Full Stat Save
social media use has increased 356% in the US since 2006 See Full Stat Save
US Internet users spend three times longer on social media and blogs than email= See Full Stat Save
61% of global internet users research products online See Full Stat Save
44% acquired customers via Twitter See Full Stat Save
57% of marketers acquired customers via blogging See Full Stat Save
the average budget spent on blogs and social media has almost tripled in 3 years See Full Stat Save
79% of online shoppers spend 50% of their online shopping time researching pr... See Full Stat Save
Almost 8 new people come onto the internet every second See Full Stat Save
80% of active internet users visit social networks and blogs (Source:?AllTwit... See Full Stat Save
53% of active adult social networkers follow a brand See Full Stat Save
70% of adult social networkers shop online See Full Stat Save
There are more than 2.27 billion people online (doubled since 2007) See Full Stat Save
The web contains more than 8 billion pages See Full Stat Save
Internet users spend 22.5% of their online time social networking See Full Stat Save
Every minute of the day: $272,000 is spent by consumers online (source:?AllTw... See Full Stat Save
Every minute of the day: 571 websites are created See Full Stat Save
Every minute of the day: 3,600 photos are shared on Instagram See Full Stat Save
Every minute of the day: 47,000 apps are downloaded from the App Store See Full Stat Save
Every minute of the day: 48 hours of video are uploaded to YouTube See Full Stat Save
Every minute of the day: 2 million search queries are made on google See Full Stat Save
Every minute of the day: 684,478 pieces of content are shared on Facebook See Full Stat Save
Every minute of the day: 100,000 tweets are sent See Full Stat Save
40% of people spend more time socializing online than they do face-to-face (s... See Full Stat Save
24% of Americans and 28% of Brits have admitted to lying or exaggerating on a... See Full Stat Save
25% of people believe social networks have boosted their confidence See Full Stat Save
83% of people believe platforms like Twitter and Facebook help them make new ... See Full Stat Save
24% of people have missed witnessing important moments because they are too b... See Full Stat Save
There are more devices connected to the Internet than there are people on Ear... See Full Stat Save
About 1 in 3 blogger are moms/mums (had to cater to both our American and Bri... See Full Stat Save
YouTube users watch more than 3 billion hours of video per month See Full Stat Save
91% of online adults use social media regularly See Full Stat Save
40 % of accounts and 8% of messages on social media sites are spam See Full Stat Save
55% want feedback on new products (source:?AllTwitter) See Full Stat Save
58% want exclusive content See Full Stat Save
70% want rewards programs See Full Stat Save
83% want deals and promotions See Full Stat Save
What do people want from brands on social media? ?. See Full Stat Save
39% of companies do not track their social media responses at all, and 55% ig... See Full Stat Save
Over half of social networking users who share business-related content do so... See Full Stat Save
Over 25% of Twitter users would consider contacting a business via the platform