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Loyalty Programs

Includes statistics covering loyalty / rewards programs across all industries / areas.

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List of Loyalty Programs / Loyalty Program Statistics

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The total U.S. consumer membership in loyalty-marketing programs today is mor... See Full Stat Save
Most companies can increase revenues by nearly 50% while retaining only 5% of... See Full Stat Save
A typical company receives around 65% of its business from existing customers. See Full Stat Save
A first-time customer has a 30% chance of becoming a long-term profitable cus... See Full Stat Save
A 5% reduction in lost customers can increase profits by up to 75%. See Full Stat Save
Only 12 percent to 15 percent of customers are loyal to a single retailer, bu... See Full Stat Save
60 percent of most marketing budgets are allocated toward devising and promot... See Full Stat Save
Fifty-eight percent of retail loyalty program members bought from companies w... See Full Stat Save
Forty-four percent of program members spent in excess of $1,000 on holiday pu... See Full Stat Save
Members of loyalty programs tend to be more affluent, with incomes of $100,00... See Full Stat Save
Two-thirds of loyalty members shopped online, and 41 percent ordered from a c... See Full Stat Save
Non-loyalty members primarily shopped at brick-and-mortar locations, while on... See Full Stat Save
Loyalty program members accounted for 48 percent of holiday shoppers in the 2... See Full Stat Save
Of an average total of 14.1 loyalty programs that each household has signed u... See Full Stat Save
792.8 million active memberships indicates that the rate of active membership... See Full Stat Save
Despite a jump from 1.3 billion to 1.8 million total loyalty program membersh... See Full Stat Save
Seventy-three percent of customers who are enrolled in rewards programs say t... See Full Stat Save
Just under two-thirds of consumers (65 percent) say price is becoming more im... See Full Stat Save
Consumer expectations regarding brand value went up 20 percent this year vers... See Full Stat Save
The percentage of overall active memberships in the U.S. ? those memberships ... See Full Stat Save
Reward program members are 70 percent more likely to be word-of-mouth champio... See Full Stat Save
96% of people are currently a member of a reward scheme and 64% of people bel... See Full Stat Save
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 bill... See Full Stat Save
Nearly 90% of Americans participate in some type of rewards program, and most... See Full Stat Save
Reward program members who have redeemed for experiential rewards are 30% mor... See Full Stat Save
Actively participating reward program members are more than three times more ... See Full Stat Save
68% of WOM champions in reward programs will recommend a program sponsor's br... See Full Stat Save
55% of reward program members are self-described WOM champions. See Full Stat Save
Reward program members are 70% more likely to be WOM champions (defined as th... See Full Stat Save
Participation in loyalty programs - especially among younger adults - has ris... See Full Stat Save
The average household in the United States is signed up for 14 loyalty progra... See Full Stat Save
In 2002, 32% of guests said that the loyalty program was a key factor in deci... See Full Stat Save
Trust is key to keeping customer loyalty because people are seeking out cheap... See Full Stat Save
Money off vouchers have also reached the top of the shopping list with the nu... See Full Stat Save
UK marketers are tentatively embracing Web 2.0 technologies, with 17% now say... See Full Stat Save
57% of respondents have introduced new measures in the past 12 months to help... See Full Stat Save
Reward redemption among the top nine airlines rose last year but only 8 perce... See Full Stat Save
According to Web Flyer, there are 89 million members of airline frequent-flye... See Full Stat Save
In the retail market, 73.7% of supermarket and grocery store respondents use ... See Full Stat Save
53 percent of U.S. grocery customers are enrolled in loyalty programs. See Full Stat Save
More than 76 percent of all U.S. grocery retailers with 50 or more stores now... See Full Stat Save
Even though 53% of retailers surveyed indicate that customers can join their ... See Full Stat Save
90% of best-in-class retail enterprises indicate at least "some level of succ... See Full Stat Save
Over half (50.7 per cent) of US supermarkets now offer savings through freque... See Full Stat Save
Sixty-four percent of persons from higher-income households who don't current... See Full Stat Save
US financial services rewards programs has reached 422.0 million, a 77% incre... See Full Stat Save
For the first time on record, US credit card reward program members outnumber... See Full Stat Save
51% described themselves as being "fairly satisfied" with the programmes they... See Full Stat Save
46% of consumers said that they were not part of any loyalty scheme, while 47... See Full Stat Save
While 57% of boardroom executives feel that customer retention will be more i... See Full Stat Save
The average number of travel rewards programs to which consumers belong dropp... See Full Stat Save
Travel industry loyalty rewards programs have seen a 31.2% decline in active ... See Full Stat Save
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of al... See Full Stat Save
30% of UK consumers say that ?rewards that are relevant to the individual? ar... See Full Stat Save
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Save
The Northeast (70 percent) and West (63 percent) have the highest concentrati... See Full Stat Save
79 percent of Australians felt more or equally loyal to brands in the presenc... See Full Stat Save
Over three-quarters of the consumer population hold some form of loyalty or r... See Full Stat Save
Over 60% of U.S. households said that loyalty card programs were important in... See Full Stat Save
28% of customers reported that they are ?Extremely Likely? to increase their ... See Full Stat Save
Customer spending is 46% higher with companies that offer reward card programs. See Full Stat Save
Loyalty program penetration among U.S. debit card issuers is already at 20 pe... See Full Stat Save
According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now o... See Full Stat Save
There has been a 19% growth in loyalty scheme participation since in 2007. (C... See Full Stat Save
Seventy percent of persons from higher-income households ($125,000 +) are mor... See Full Stat Save
41% of females teens (aged 13 to 21) and young adults said that they are like... See Full Stat Save
73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group o... See Full Stat Save
Membership of loyalty schemes is more widespread among older people (46% of 1... See Full Stat Save
More than 46% of shoppers ages 18 to 25 said retail rewards were "more import... See Full Stat Save
About 75% of consumers said the economy had a positive or neutral influence o... See Full Stat Save
Membership of loyalty schemes is more popular in general among women than men... See Full Stat Save
Women (62 percent) are significantly more likely to belong to a store or memb... See Full Stat Save
Participation in rewards and loyalty programs rose by 19% across the board si... See Full Stat Save
One-third of consumers find retail loyalty programs "more important" when bat... See Full Stat Save
Loyalty program members are more likely to be one or more of the following: f... See Full Stat Save
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Save
32.3% of consumers said the recession has made their participation in retail ... See Full Stat Save
The average number of travel rewards programs to which consumers belong dropp... See Full Stat Save
Travel industry loyalty rewards programs have seen a 31.2% decline in active ... See Full Stat Save
90% of UK adults now use recession-busting shopping strategies when they do t... See Full Stat Save
Poor customer service (44%) is the aspect most likely to put people off incre... See Full Stat Save
Good customer service (34%) was the single aspect most likely to encourage pe... See Full Stat Save
According to recent UK studies, 96% of their population are currently a membe... See Full Stat Save
British consumers feel that loyalty rewards are more valuable in a recession,... See Full Stat Save
OTAs accounted for approximately 99 million of roughly 1 billion roomnights s... See Full Stat Save
Online travel agencies cost the U.S. hotel industry approximately US$2.5 bill... See Full Stat Save
Overall membership of 2.1 billion represents a 16% increase compared to the 2... See Full Stat Save
Despite the increase in overall membership, the average number of programs in... See Full Stat Save
The average household has signed up for 18.4 programs, compared with 14.1 pro... See Full Stat Save
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 bil... See Full Stat Save
The retail industry, although it makes up 40% of all loyalty program membersh... See Full Stat Save
The travel and hospitality sector is the second-largest industry in terms of ... See Full Stat Save
The financial services sector is the biggest provider of rewards at $18 billi... See Full Stat Save
Americans accumulate approximately $48 billion in rewards points and miles an... See Full Stat Save
Whether it was a reward they didn't want (27 percent) or a reward that was to... See Full Stat Save
Like a disappointing date, many loyalty programs leave consumers feeling unde... See Full Stat Save
Eighty one percent of American loyalty program members are enrolled in a prog... See Full Stat Save
A mere 27 percent of Americans have received a loyalty program reward or prom... See Full Stat Save
The majority of American consumers (62 percent) join retail loyalty programs ... See Full Stat Save
Three out of four Americans are members of at least one retail loyalty card p... See Full Stat Save
Only 1 in 4 consumers feels ?very loyal? to his or her providers across indus... See Full Stat Save
1 in 4 consumers have received a reward or promotion for something they would... See Full Stat Save
Only 36% of consumers received a reward or promotion that made them come back... See Full Stat Save
44% of consumers have had a negative experience with a loyalty program. See Full Stat Save
81% of loyalty member don?t know the program benefits or how/when they will r... See Full Stat Save
85% of loyalty program members haven?t heard a single word since the day they... See Full Stat Save
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Save
Only 17% of U.S. respondents say that loyalty programs are ?very influential?... See Full Stat Save
Of the roughly $48 billion in reward points and miles issued annually, at lea... See Full Stat Save
While the average U.S. household has enrolled in more than 18 loyalty program... See Full Stat Save
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 bil... See Full Stat Save

News Related to Loyalty Programs / Loyalty Program Statistics

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Reports Related to Loyalty Programs / Loyalty Program Statistics

Report Name Publisher More Info
The Rules of Engagement Loyalty in the U.S. and Canada Loyalty One / Colloquy More Info
The Billion Member March: The 2011 COLLOQUY Loyalty Census Loyalty One / Colloquy More Info


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