| Global music revenues increase 3.2% as digital revenues overtake physical for the first time |
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| The estimated national 2012-13 graduation rate for Black males was 59%. |
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| Many of the virtual reality apps created for smartphones are likely to be available for under $10 or free, with the latter serving primarily as marketing tools. |
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| As for VR content, Deloitte Global expects most revenue generated to come from games sales, with titles sold at between $5 and $40, generating over $300 million. |
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| Deloitte Global expects the addressable market for games consoles as of the end of 2016 to be at least 30 million units, and high-end PCs at about seven million units worldwide. |
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| Deloitte Global estimates sales of about 2.5 million VR headsets and 10 million game copies sold. |
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| Deloitte Global predicts that virtual reality (VR) will have its first billion dollar year in 2016, with about $700 million in hardware sales, and the remainder from content |
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| If an average Fortune 1000 company can increase the usability of its data by just 10%, the company could expect an increase of over 2 billion dollars. (Source: InsightSquared infographic) |
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| Performing data-quality best practices can boost a company?s revenue by 66% |
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| Poor data can cost businesses 20%?35% of their operating revenue. |
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| Poor data or ?lack of understanding the data? are cited as the #1 reasons for overrunning project costs. |
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| Bad data or poor data quality costs US businesses $600 billion annually. |
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| 40% projected growth in global data generated per year vs. 5% growth in global IT spending. |
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| A quarter of decision-makers surveyed predict that data volumes in their companies will rise by more than 60 per cent by the end of 2014, with the average of all respondents anticipating a growth of no less than 42 per cent. |
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| Three-quarters of decision-makers (76 per cent) surveyed anticipate significant impacts in the domain of storage systems as a result of the ?Big Data? phenomenon.?(Source) |
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| In that same survey, by a small but noticeable margin, executives at small companies (fewer than 1,000 employees) are nearly 10 percent more likely to view data as a strategic differentiator than their counterparts at large enterprises. |
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| According to execs, the influx of data is putting a strain on IT infrastructure. 55 percent of?respondents reporting a slowdown of IT systems and 47 percent citing data security problems, according to a global survey from Avanade. |
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| Bad data or poor data quality costs US businesses $600 billion annually. |
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| Poor data can cost businesses 20%?35% of their operating revenue. |
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| According to estimates, the volume of business data worldwide, across all companies, doubles every 1.2 years. |
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| 29 percent report that their marketing departments have ?too little or no customer/consumer data.? When data is collected by marketers, it is often not appropriate to real-time decision making. |
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| 39 percent of marketers say that their data is collected ?too infrequently or not real-time enough.? |
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| 14.9 percent of marketers polled in Crain?s BtoB Magazine?are still wondering ?What is Big Data??. |
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| 140,000 to 190,000.?Too few people with deep analytical skills to fill the demand of Big Data jobs in the U.S. by 2018. |
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| Poor data across businesses and the government costs the U.S. economy $3.1 trillion dollars a year. |
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| In the developed economies of Europe, government administrators could save more than ?100 billion ($149 billion) in operational efficiency improvements alone by using big data, not including using big data to reduce fraud and errors and boost the collection of tax revenues. |
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| Market research firm IDC has released a new forecast that shows the big data market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015. |
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| As recently as 2009 there were only a handful of big data projects and total industry revenues were under $100 million. By the end of 2012 more than 90 percent of the Fortune 500 will likely have at least some big data initiatives under way. |
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| Big data is a top business priority and drives enormous opportunity for business improvement. ?Wikibon?s own study projects that big data will be a?$50 billion business by 2017. |
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| In other words, ?the amount of data in the world today is equal to: Every person in the US tweeting three tweets per minute for 26,976 years; Every person in the US tweeting three tweets per minute for 26,976 years; Every person in the US tweeting three tweets per minute for 26,976 years; Every person in the world having more than 215m high-resolution MRI scans a day; More than 200bn HD movies ? which would take a person 47m years to watch. |
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| In late 2011,?IDC Digital Universe published a report indicating that some 1.8 zettabytes of data will be created that year. |
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| Data production will be 44 times greater in 2020 than it was in 2009. |
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| 30 Billion pieces of content shared on Facebook every month. |
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| According to Twitter?s own research in early 2012, it sees roughly 175 million tweets every day, and has more than 465 million accounts. |
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| 100 terabytes of data uploaded daily to Facebook. |
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| Brands and organizations on Facebook receive 34,722 Likes every minute of the day. |
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| 571 new websites are created every minute of the day. |
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| YouTube users upload 48 hours of new video every minute of the day. |
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| The largest AT&T database boasts titles including the largest volume of data in one unique database (312 terabytes) and the second largest number of rows in a unique database (1.9 trillion), which comprises AT&T?s extensive calling records. |
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| In 2008,?Google was processing 20,000 terabytes of data (20 petabytes) a day. |
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| Decoding the?human genome?originally took 10 years to process; now it can be achieved in one week. |
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| More than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide. |
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| Walmart handles more than 1 million customer transactions every hour, which is imported into databases estimated to contain more than 2.5 petabytes of data. |
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| 94% of Hadoop users perform analytics on large volumes of data not possible before; 88% analyze data in greater detail; while 82% can now retain more of their data. |
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| Akamai analyzes 75 million events per day to better target advertisements. |
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| Facebook stores, accesses, and analyzes 30+ Petabytes of user generated data. |
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| IDC Estimates that by 2020,business transactions on the internet- business-to-business and business-to-consumer ? will reach 450 billion per day. |
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| The Obama administration is investing $200 million in big data research projects. |
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| 235 Terabytes of data has been collected by the U.S. Library of Congress in April 2011. |
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| 2.7 Zetabytes of data exist in the digital universe today. |
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| The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult. |
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| Most companies can increase revenues by nearly 50% while retaining only 5% of their customer base. |
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| A typical company receives around 65% of its business from existing customers. |
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| A first-time customer has a 30% chance of becoming a long-term profitable customer. If they buy three times relatively quickly, their chance of becoming long-term more than doubles to 67%. |
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| A 5% reduction in lost customers can increase profits by up to 75%. |
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| Only 12 percent to 15 percent of customers are loyal to a single retailer, but they represent between 55 percent and 70 percent of sales. |
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| 60 percent of most marketing budgets are allocated toward devising and promoting loyalty schemes. |
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| Fifty-eight percent of retail loyalty program members bought from companies where they had a membership |
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| Forty-four percent of program members spent in excess of $1,000 on holiday purchases |
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| Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher |
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| Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or through the mail. |
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| Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 percent of loyalty members shopped in stores |
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| Loyalty program members accounted for 48 percent of holiday shoppers in the 2006. |
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| Of an average total of 14.1 loyalty programs that each household has signed up for, only 6.2 of them are actually used. This puts the number of active loyalty programs at 792.8 million. |
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| 792.8 million active memberships indicates that the rate of active membership is relatively flat at 43.8%, compared with 39.5% in 2007 |
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| Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the US between 2007 and 2009, less than 44% are actively used |
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| Seventy-three percent of customers who are enrolled in rewards programs say that they hope that data generated as a result of their participation in rewards programs are used to develop a better program for them. |
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| Just under two-thirds of consumers (65 percent) say price is becoming more important than convenience in brand purchases. |
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| Consumer expectations regarding brand value went up 20 percent this year versus last. |
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| The percentage of overall active memberships in the U.S. ? those memberships that demonstrate some type of engagement within a 12-month period ? remains at 43.8 percent, with a blended average of 6.2 active memberships per household. |
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| Reward program members are 70 percent more likely to be word-of-mouth champions (defined as customers who are "actively recommending" a product, service or brand) than the general population. |
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| 96% of people are currently a member of a reward scheme and 64% of people belong to three or more loyalty schemes. |
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| From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.807 billion ? an adjusted growth rate of nearly 25 percent. |
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| Nearly 90% of Americans participate in some type of rewards program, and most are enrolled in more than one. |
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| Reward program members who have redeemed for experiential rewards are 30% more likely to be WOM champions than those who have redeemed for discounts. |
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| Actively participating reward program members are more than three times more likely to be WOM champions. |
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| 68% of WOM champions in reward programs will recommend a program sponsor's brand within a year. |
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| 55% of reward program members are self-described WOM champions. |
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| Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population. |
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| Participation in loyalty programs - especially among younger adults - has risen 19% since 2007, with retail loyalty programs getting the highest scores for adding value |
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| The average household in the United States is signed up for 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels, but actively participates in only six |
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| In 2002, 32% of guests said that the loyalty program was a key factor in deciding where to stay. That number has grown steadily to 37% in 2007 but has declined in the first 9 months of 2008. |
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| Trust is key to keeping customer loyalty because people are seeking out cheaper private label options |
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| Money off vouchers have also reached the top of the shopping list with the number of frugal consumers regularly using them increasing sharply to 74% (compared to only 26% in 2008). |
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| UK marketers are tentatively embracing Web 2.0 technologies, with 17% now saying that they 'blog' to connect with existing or potential customers. |
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| 57% of respondents have introduced new measures in the past 12 months to help build relationships and retain customers, although only 39% said that the UK as a whole is getting better at customer service. |
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| Reward redemption among the top nine airlines rose last year but only 8 percent of all loyal airline customers redeemed miles for flight. |
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| According to Web Flyer, there are 89 million members of airline frequent-flyer programs in the world, 74 million of them in the U.S. alone. |
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| In the retail market, 73.7% of supermarket and grocery store respondents use face-to-face interactions to invite customers into their loyalty programs. |
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| 53 percent of U.S. grocery customers are enrolled in loyalty programs. |
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| More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a frequent-shopper program. |
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| Even though 53% of retailers surveyed indicate that customers can join their loyalty program on the retail website, the same is not true at the store POS: a mere 37% of all retail respondents reported that customers can join their loyalty program via the POS system in stores. |
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| 90% of best-in-class retail enterprises indicate at least "some level of success to very successful results" from their loyalty programs, whereas 47% of laggard retailers and 35% of industry average retailers indicate 'no change in performance' from their loyalty program. |
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| Over half (50.7 per cent) of US supermarkets now offer savings through frequent shopper or loyalty card programs and rate their success at 7.3, up sharply from 6.4 last year. |
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| Sixty-four percent of persons from higher-income households who don't currently participate in a rewards program with their main bank would increase business with their main bank if they were rewarded for doing so. |
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| US financial services rewards programs has reached 422.0 million, a 77% increase since 2007 census. In contrast, airline loyalty programs account for only 277.4 million members. |
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| For the first time on record, US credit card reward program members outnumber airline frequent flyers. |
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| 51% described themselves as being "fairly satisfied" with the programmes they are members of |
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| 46% of consumers said that they were not part of any loyalty scheme, while 47% said that they are enrolled in a loyalty scheme with a supermarket or other retailer |
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| While 57% of boardroom executives feel that customer retention will be more important in 2009 than in 2008, only 23% cited customer acquisition as their top priority |
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| The average number of travel rewards programs to which consumers belong dropped 27.8% to 2.0 in 2009, from 2.77 in 2007 |
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| Travel industry loyalty rewards programs have seen a 31.2% decline in active participation since 2007 because of a decrease in business and leisure travel and corporate mandates to cut discretionary budgets |
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| In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all households participate in at least one loyalty program. |
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| 30% of UK consumers say that ?rewards that are relevant to the individual? are a driver of encouraging people to spend more in the shopping and retail sector within loyalty programs. |
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| Barely half (52%) of UK consumers are members of a loyalty program. |
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| The Northeast (70 percent) and West (63 percent) have the highest concentration of store or membership loyalty program participants. People in the South (37 percent) and the Midwest (42 percent) are significantly more likely to not belong to any type of consumer loyalty program. |
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| 79 percent of Australians felt more or equally loyal to brands in the presence of effective loyalty programs, amidst the economic downturn, as did 73 percent of those in China, 69 percent in India and 59 percent in Japan. |
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| Over three-quarters of the consumer population hold some form of loyalty or rewards card, while 25 percent of the shopping population belongs to two or three programs. |
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| Over 60% of U.S. households said that loyalty card programs were important in their shopping decisions. |
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| 28% of customers reported that they are ?Extremely Likely? to increase their visits to a business if they have a loyalty reward card for them. |
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| Customer spending is 46% higher with companies that offer reward card programs. |
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| Loyalty program penetration among U.S. debit card issuers is already at 20 percent and rising rapidly. |
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| According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now operate a rewards program tied to their credit card offering. (Cardweb.com, 2009) |
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| There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) |
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| Seventy percent of persons from higher-income households ($125,000 +) are more loyal to companies that offer rewards programs. (Maritz) |
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| 41% of females teens (aged 13 to 21) and young adults said that they are likely to engage in money-saving activities such as joining a loyalty program. (Euro RSCG Discovery) |
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| 73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group of stores. (Euro RSCG Discovery) |
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| Membership of loyalty schemes is more widespread among older people (46% of 18-29 year olds belonged to 3+ schemes, compared to 56% among 30-39 year olds, and 67% for the 40+ age group). (The Wise Marketer) |
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| More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" during tough economic times, and 27% want to join more programs. (Colloquy) |
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| About 75% of consumers said the economy had a positive or neutral influence on their decision to join a loyalty program. (Colloquy) |
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| Membership of loyalty schemes is more popular in general among women than men (72% of women were members of 3+ schemes, compared to 51% of men). (The Wise Marketer) |
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| Women (62 percent) are significantly more likely to belong to a store or membership loyalty program than men. However, more than half of the men surveyed (54 percent) say they are part of a program. (Maritz) |
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| Participation in rewards and loyalty programs rose by 19% across the board since 2007. (Colloquy) |
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| One-third of consumers find retail loyalty programs "more important" when battling tough times. (Colloquy) |
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| Loyalty program members are more likely to be one or more of the following: female, young, living with children under the age of 18 in the household or from the Northeast. (Maritz) |
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| Participation in loyalty programs is up to 19% since 2007 (Colloquy) |
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| 32.3% of consumers said the recession has made their participation in retail rewards programs more important. (Colloquy) |
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| The average number of travel rewards programs to which consumers belong dropped 27.8% to 2.0 in 2009, from 2.77 in 2007. (Colloquy) |
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| Travel industry loyalty rewards programs have seen a 31.2% decline in active participation since 2007 because of a decrease in business and leisure travel and corporate mandates to cut discretionary budgets. (Colloquy) |
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| 90% of UK adults now use recession-busting shopping strategies when they do their weekly shopping (uSwitch) |
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| Poor customer service (44%) is the aspect most likely to put people off increasing their spend, followed by unachievable rewards (28%), unrealistic points expiry deadlines (20%), or receiving too much communication (18%). |
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| Good customer service (34%) was the single aspect most likely to encourage people to spend more, followed by personalised rewards they felt were relevant to them (30%) |
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| According to recent UK studies, 96% of their population are currently a member of a reward scheme and 64% belong to three or more loyalty schemes. (The Wise Marketer) |
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| British consumers feel that loyalty rewards are more valuable in a recession, with 95% having actively participated in travel and shopping reward schemes, and 90% planning to redeem them during 2009. (Air Miles Travel Rewards Programme, UK) |
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| OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the U.S. during 2010. |
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| Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during 2010 |
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| Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report, but a slowdown from 2007 to 2009 when memberships rose 34%. |
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| Despite the increase in overall membership, the average number of programs in which households actively participate is just 8.4 |
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| The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 |
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| The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time, up from 1.8 billion in the 2009 report |
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| The retail industry, although it makes up 40% of all loyalty program memberships, issues the smallest value in rewards at $12 billion a year. |
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| The travel and hospitality sector is the second-largest industry in terms of rewards at $17 billion a year |
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| The financial services sector is the biggest provider of rewards at $18 billion a year |
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| Americans accumulate approximately $48 billion in rewards points and miles annually. |
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| Whether it was a reward they didn't want (27 percent) or a reward that was too small to take seriously (22 percent), more than 2 in 5 (44 percent) consumers have had a negative experience from a loyalty program. |
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| Like a disappointing date, many loyalty programs leave consumers feeling underappreciated; 85 percent of members report that they haven't heard a single word from a loyalty program since the day they signed up. |
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| Eighty one percent of American loyalty program members are enrolled in a program that they don't completely understand. They don't even know the basics, such as "What benefits do I get and when do I get them?" |
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| A mere 27 percent of Americans have received a loyalty program reward or promotion that made them feel valued as a customer. |
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| The majority of American consumers (62 percent) join retail loyalty programs so they can get discounts on the things they buy most, yet only about one third of Americans (36 percent) received a reward or promotion that made them come back to the store again, and 1 in 4 (27 percent) of consumers complain they have received a reward or promotion for something they would never buy. |
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| Three out of four Americans are members of at least one retail loyalty card program. |
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| Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and just as many profess no loyalty at all. |
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| 1 in 4 consumers have received a reward or promotion for something they would never buy. |
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| Only 36% of consumers received a reward or promotion that made them come back to the store. |
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| 44% of consumers have had a negative experience with a loyalty program. |
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| 81% of loyalty member don?t know the program benefits or how/when they will receive rewards. |
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| 85% of loyalty program members haven?t heard a single word since the day they signed up. |
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| Only 31% of Americans find loyalty program communications ?extremely relevant.? |
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| Only 17% of U.S. respondents say that loyalty programs are ?very influential? in their purchase decisions. |
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| Of the roughly $48 billion in reward points and miles issued annually, at least one-third ($16 billion) goes unredeemed by consumers. |
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| While the average U.S. household has enrolled in more than 18 loyalty programs, they are active in only 8.4. |
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| The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time. |
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| One in seven (1 out of 7) homeless people previously served in the military (are veterans). |
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| 42% of total gaming industry revenues come from digital sales in 2011. |
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| In South Korea, 53% of record label revenues came from digital sources in 2011. |
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| In China, 71% of record label revenues came from digital sources in 2011. |
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| The majority of the earth's fresh water, about 69%, is locked up in glaciers and icecaps, mainly in Greenland and Antarctica. |
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| Sixty percent (60%) of tablet users said they mostly used their tablet device?s browser to read the news, compared to 23% who mostly used apps. |
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| Device on which US News Readers prefer to see news ads: Don't like ads on any device (46%), Prefer ads on desktop/laptop (19%), Prefer ads in print publications (18%), Prefer ads on tablet devices (5%), Prefer ads on Smartphone (4%), About the same preference on all devices (8%) |
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| Top daily tablet content activities according to US tablet users (in order): Send or receive email (44%), Get news (37%), Play games (34%), Use social networking sites (34%), Read books (18%), Watch movies (12%), Shop (7%), Read magazines (6%) |
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| Top weekly tablet content activities according to US tablet users (in order): Send or receive email (65%), Get news (64%), Play games (60%), Use social networking sites (56%), Read books (43%), Watch movies (38%), Shop (36%), Read magazines (22%) |
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| The #1 activity of tablet users is sending or receiving email. |
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| Annual fashion industry revenue is over $20 billion |
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| $250 billion is spent on fashion (including accessories) in the U.S. each year. |
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| 4 million people are employed in the fashion industry. |
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| Median Annual Earnings for salaried fashion Designers was $62,610 |
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| 20,000 fashion designer jobs were held in 2006 |
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| $20 million is funneled into the New York City economy during fashion week. |
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| 232,000 people attend New York Fashion Week per year (116,000 each fashion week). |
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| The Philippines, with compensation costs at 88 cents per hour, had the lowest among those countries studied. |
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| In 2007, among those countries studied by the Bureau of Labor Statistics, Germany had the highest hourly compensation costs within the apparel manufacturing industry. |
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| Yet, labor productivity in the U.S. manufacturing sector more than doubled from 1987 to 2010. Labor productivity also more than doubled over that period in U.S. textile mills and nearly doubled in footwear manufacturing. |
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| Employment in the U.S. apparel manufacturing industry has declined by more than 80 percent (from about 900,000 to 150,000 jobs) over the past two decades. |
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| After preliminary investigations into links between well-known apparel brands and textile manufacturers with environmental violations, a group of five organizations sent letters to the CEOs of 48 companies. Respondants included Nike, Esquel, Walmart, H&M Levi?s, Adidas, and Burberry ? all who have now started to take proactive measures and have carried out inquiries and pushed suppliers to take corrective actions. |
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| As of February 20th, 2012, the China Pollution Map Database had 6,000 records of textile factories violating environmental regulations, including: discharging wastewater from hidden pipes; discharging untreated pollutants; improper use of wastewater treatment facilities; exceeding total pollutant discharge allowed; and using production facilities that were shut down by the authorities for various reasons. |
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| The textile industry discharges about 300,600 tons of COD and contributes to 8.2 percent of COD pollution in China. |
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| In 2010, the textile industry ranked third for overall in Chinese industry for wastewater discharge amount at 2.5 billion tons of wastewater per year. |
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| A single mill in China can use 200 tons of water for each ton of fabric it dyes; many rivers run with the colors of the season as the untreated toxic dyes wash off from mills. |
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| Millions of tons of unused fabric at Chinese mills go to waste each year when dyed the wrong color. |
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| The Chinese textile industry creates about 3 billion tons of soot each year. |
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| In 2010, China?s textile industry processed 41.3 million tons of fiber and accounted for 52-54 percent of the world?s total production. |
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| Consumers in the United Kingdom have an estimated ?30 billion ($46.7 billion) worth of unworn clothes lingering in their closets. |
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| Catherine, Duchess of Cambridge has spent more than ?35,000 $54,000 on clothes since the beginning of 2012. |
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| Shoppers in Tuscon, Arizona spend the least on apparel: $131 per month. |
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| Manhattanites spend the most on apparel at $362 per month. |
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| In 2010, American households spent, on average, $1,700 on apparel, footwear, and related products and services. |
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| The world market for textiles made from organically grown cotton was worth over $5 billion in 2010. |
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| The world womenswear industry is expected to pass $621 billion in 2014. |
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| The world menswear industry should exceed $402 billion in 2014. |
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| The world bridalwear market is expected to reach almost $57 billion by 2015. |
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| The world childrenswear market is expected to reach beyond $186 billion in 2014, marking a 15 percent increase in five years. |
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| The world clothing and textile industry (clothing, textiles, footwear and luxury goods) reached almost $2,560 trillion in 2010. |
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| Spending by resident and international travelers in the U.S. averages $1.9 billion a day. One out of every seven Americans is directly or indirectly employed in the lodging and tourism industries. |
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| There are approximatly 200 publicly traded real estate investment trusts (REITs) in the U.S. today, with a total total equity market capitalization of $312 billion (as of Dec. 2007). Tens of thousands of individual investors own shares of REITs. |
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| The nation's multifamily housing provides homes for over 23 million households. |
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| In 2006, U.S. shopping centers generated $2.25 trillion in sales, and $124 billion in state sales tax revenues. |
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| In 1900, 75 percent of urban Americans lived in rented apartments or flats. In contrast, U.S. home ownership in 2006 reached a record high of 68 percent. Housing accounts for about 15 percent of gross domestic product (GDP) in a typical year. |
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| U.S. commercial real estate is worth approximately $5 trillion, including 4 billion sq. ft. of office space; 13 billion sq. ft. of industrial property; almost 9.5 billion sq. ft. of shopping center space; 4.4 million hotel rooms; and 33 million sq. ft. of rental apartment space. |
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| The construction industry includes 1.6 million self-employed and 6.7 million wage and salary jobs; by the year 2012, there will be a need for an additional 1.1 million special trades contractors. |
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| America's real estate creates or supports approximately 9 million jobs. |
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| After one (1) year, low income students test scores increased by 30% with the use of smartphones. |
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| Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter. |
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| 28% of smartphone owners watch video on their phone in a typical month. |
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| 91% of today?s online adults use social media regularly. |
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| $10 - $14 billion is spent annually on pornography / adult entertainment, the same amount the US government spends on foreign aid. |
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| 38% of adults say porn is morally acceptable. |
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| 50% of pastors regularly look at porn. |
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| 50% of pastors regularly look at porn. |
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| 25% of all search results are for porn. |
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| 25% of all search results are for porn. |
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| Every minute $184,500 is spent on porn. |
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| Every second, 28,258 people view porn. |
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| A majority of Americans (53%) say they plan on shopping online because they don?t want to spend money on gas driving from store to store. |
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| 1 in 6 women struggles with porn addiction. |
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| 70% of men ages 18 - 34 visit a porn site in a typical month. |
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| Porn sites comprise 12% of the Internet. |
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| The largest consumers of pornography are 12 - 17 year old boys. |
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| 90% of children ages 8 - 16 have viewed porn. |
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| In 2011, digital music now accounts for an estimated 32% of all record label revenues globally, up from 29% in 2010. |
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| Out of the Americans who plan on shopping online because of the bad economy, 71% of them believe there are better and/or more deals online than in the stores. |
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| 98% of Americans believe the economy is bad. |
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| A majority (51%) of Americans will be shopping online this year because of the bad economy. |
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| Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor?s ads had just a 27% likelihood of being seen on pet-oriented sites. (MediaPost) |
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| Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, ?below the fold? ads don?t necessarily have lower impression rates than those placed high on the page. (MediaPost) |
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| Most ?national? newspapers are still quite regional: the?Chicago Tribune?gets socially shared at above average levels only in Illinois, the?Washington Post?only in Virginia, D.C. and Maryland, and the?New York Times?only in a clump of northeastern states and Hawaii (though the?Wall Street Journal?is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Compost is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the rustbelt. (Forbes) |
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| It shouldn?t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful?and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. ?Good? content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider) |
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| 90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider) |
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| 84% of b2b companies are using some form of social media marketing. However, ?best in class? companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs) |
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| More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy) |
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| Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy) |
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| The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy) |
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| The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights) |
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| 90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights) |
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| Contrary to what you?ve probably been told, longer format video may actually drive higher engagement: ?different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.? (Ad Age) |
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| On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter) |
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| SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas) |
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| Video production costs vary widely, depending on length, quality, type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier) |
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| 52% of b2b marketers use video as part of their content marketing mix. (Smart Insights) |
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| For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post. (Mack Collier) |
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| B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B) |
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| Blogs are the single most important inbound marketing tool. ?When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)? for a total of 81%. (Marketing Charts) |
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| The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts) |
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| ?Increased frequency of blogging correlates with increased customer acquisition, according to?HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.? (Marketing Charts) |
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| Social networks and blogs account for 23% of all time spent online ? twice as much as gaming. (Mindjumpers) |
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| Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers) |
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| Search provides the highest quality leads. According to research by HubSpot, ?SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).? (Marketing Charts) |
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| Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. (BtoB Magazine) |
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| 57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers) |
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| Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity) |
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| Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights) |
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| While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either ?important? or ?critical? to their search marketing objectives. (BtoB Magazine) |
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| Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia) |
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| The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia) |
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| One-third of smartphones globally use the Android OS. (MediaPost) |
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| 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers) |
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| The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas) |
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| Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas) |
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| Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares) |
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| 22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)?even though Pinterest is based in Palo Alto. (MediaPost) |
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| But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares) |
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| 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost) |
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| The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas) |
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| Google+ is expected to reach 400 million users by the end of 2012. It?s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered ?active.? (Jeff Bullas) |
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| Google?s search engine is used by 85% of global Internet users every month. (MediaPost) |
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| Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) and $500-$1,500 per month for ongoing management (dependent on level of activity and amount of content). (Mack Collier) |
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| 77 of the world?s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas) |
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| 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas) |
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| Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered ?extremely active,? checking in several times per day. (Jeff Bullas) |
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| 92% of retweets are based on ?interesting content.? Only 26% are due to inclusion of ?please RT!? in the tweet. (Mindjumpers) |
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| 40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers) |
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| 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers) |
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| There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers) |
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| 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become ?too repetitive and boring.? (SMI) |
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| Facebook marketing is a specialized skill. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. (Mack Collier) |
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| Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares) |
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| 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia. (Jeff Bullas) |
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| Though Facebook continues to add users, U.S. members are becoming less active there. Between mid-2009 and late 2011, ?messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.? (MediaPost) |
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| 95% of Facebook wall posts are not answered by brands. (Mindjumpers) |
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| Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers) |
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| B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers) |
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| SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy) |
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| Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa) |
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| 21% of ?best in class? companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs) |
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| 77% responded that social login is ?a good solution that should be offered.? (MarketingSherpa) |
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| 86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa) |
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| Want more registrations on your website? Consider offering a?social login?(i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login): |
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| Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer) |
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| As for ?best in class? practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs) |
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| ?Best in class? b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs) |
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| One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B) |
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| LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B) |
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| The best way to ?go viral? is to engage millions of users, each of whom share through small networks. ?Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers?Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends?the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing?not one person sharing and hundreds of thousands of people clicking.? (Ad Age) |
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| Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts) |
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| B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine) |
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| The average midsize or large company (1000 employees or more) has 178 ?social media assets? (Twitter handles, employee blogs, etc.)?yet only 25% of companies offer social business training to their employees. (Marketingeasy) |
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| In less than one day the Google+ iPhone app became the most popular free application in the Apple App store |
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| It is gaining 625,000 users per day |
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| Google ?+1_ button is served more than 5 billion times daily |
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| 67% of Google+ users are male |
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| Google+ reached 10 million users by July 14, 2011 |
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| It was launched on June 28, 2011 |
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| It is the fastest site in history to break through the 10 million unique visitor mark |
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| 97% of the site?s Facebook ?likes? are by females |
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| Most of the sites users are female |
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| Nearly 12 million monthly unique vistors |
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| Over 10.4 million registered users |
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| In January it was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+ |
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| December of 2011 Pinterest became one of the top 10 largest social networks with 11 million visits per week |
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| April 2012, Instagram reaches the new milestone of 30 million users |
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| The release of the Android app version saw 1 million downloads in 1 day! |
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| Version 2.0 released including high resolution photo capability |
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| 10 million users were using the app by September 2011 |
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| In August 2011 Instagram users had uploaded 150 million photos |
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| Instagram reached the milestone of 1 million users in December 2010 (only 9 months after being founded and only 1 month after going live in the Apple ?app? store) |
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| Average video duration is 2 minutes 46 seconds |
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| Over 829,000 videos are uploaded every day |
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| 44% of YouTube?s users are aged between 12 and 34 |
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| Average YouTube user spends 900 seconds per day |
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| It handles 10% of the internet?s traffic |
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| 2 billion views per day |
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| 3rd most visited website according to Alexa |
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| LinkedIn is the 36th most visited website in the world |
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| Revenues for 2011 reached $522 million |
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| The fastest growing demographics are students and recent college graduates |
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| LinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500) |
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| In 2011 there were 4.2 billion professionally oriented services on the LinkedIn platform |
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| 60% of its members live outside the USA |
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| USA leads membership at more than 57 million, Europe has more than 34 million members |
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| 2 new members join every second |
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| Busiest event in Twitter?s history is now ?Castle in the Sky? TV screening 25,088 tweets per second (previous record was the last minutes of the 2012 Superbowl with 10,245 tweets per second). |
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| Top 3 countries on Twitter are USA at 107 million, Brazil 33 million and Japan at nearly 30 million |
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| 1 million accounts are added to Twitter every day |
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| 175 million tweets a day |
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| There are over 465 million accounts |
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| 57% of users are female |
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| 2.7 billion ?likes? per day |
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| Zygna?s games revenue is currently 12% of Facebook?s total income |
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| 100 billion connections |
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| 425 million mobile users |
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| 20% of all page views on the web are on Facebook |
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| 250 million photos are uploaded every day |
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| 68% of customers in the UK and 61% of customers in France believe that customer service departments should be responsible for social customer service |
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| 79% of European online adults engage with social media |
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| 86% of US online adults enage with social media |
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| Facebook has over 1 billion active users |
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| Global corporations are struggling to manage an average of 178 business-related social media accounts |
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| 60% of customers feel companies have generally improved their response times over social media channels |
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| 55% of businesses ignore customer feedback provided over social media |
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| More than 25% of global companies have a closed wall on Facebook |
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| Half of companies surveyed respond to comments, regardless of whether they're positive, negative, or neutral. |
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| More than 20% of consumers use social media to seek information or to find deals or recommendations |
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| Over a third of online respondents who interact with brands on the Internet do so to complain |
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| An average of 460,000 new Twitter Accounts are created every day |
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| 40% of the consumers who click the "like" button on a company's Facebook page do not think that their action should give that company the right to market to them via their News Feed |
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| Customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers. |
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| Most companies that use social media use Facebook or Twitter |
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| 17% of customers have used social media in the past year to get a customer service response. |
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| Only 25% of business-run social media accounts are defined by meaningful customer engagement and consistent content distribution |
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| Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites |
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| Twitter has 140 million active users, who post a total of 340 million tweets every day |
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| LinkedIn boasts more than 150 million members, including executives from all 2011 Fortune 500 companies |
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| 82% of the worlds online population is reached by social networking sites, representing 1.2 billion users around the world |
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| By the end of 2012, more than 60% of Fortune 500 companies will "actively" engage customers with Facebook marketing, up from 20% in the fourth quarter of 2011 |
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| In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen-only mode |
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| 76% of Twitter users now post status updates |
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| 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook |
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| 33% of Facebook users use a phone as their primary way to access Facebook |
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| 54% of Facebook members have used the social network via a phone. |
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| In 2012, just 36% said that there was no influence |
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| In 2011, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions |
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| 22% of Americans use social networking sites several times per day (12 million more Americans are using social networking many times daily) |
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| The only group that is below average are 55+ Americans, and even 3 out of 10 of them are in the social networking game. |
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| 55% of Americans 45-54 have a profile on a social networking site |
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| 56% of Americans have a profile on a social networking site, up from 52% just last year, and 48% in 2010 |
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| From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16% to 33% |
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| Only 3% of Americans have checked in to a location via a mobile device |
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| 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device |
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| Twitter users are 33% more likely to be Democrats |
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| Just 11% of apps downloaded this year will be paid apps, and that number is expected to drop to 7% by 2016. |
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| By 2016, there will be more than 300 billion apps downloaded annually, or more than 10 times the amount that were downloaded in 2011. |
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| Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011 |
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| Apple's market share is the largest, considering its App Store accounts for 25 percent of available apps in all stores |
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| Apple's App Store to have more than 21 billion downloads in 2012, which is an increase of 74 percent over 2011. |
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| Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016. |
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| In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each |
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| Worldwide mobile app store downloads will surpass 45.6 billion in 2012, with free downloads accounting for 40.1 billion, and paid-for downloads totaling 5 billion |
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| Free apps will account for 89% percent of total downloads in 2012 |
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| 8% of people access the games from a mobile phone (source:?Digital Buzz Blog) |
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| 44% earn over $50,000 per year |
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| 79% have a college degree or better |
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| 29% are Married with children |
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| 58% of Social Gamers are over 40 years old |
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| 50% of Facebook users check their security settings ever 2-3 months (source:?AllTwitter) |
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| 16% of Pinterest accounts are connected to Twitter |
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| An average user has 229 Facebook friends |
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| More than 20 million US users have their birthday and year included in their profile |
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| 1 in 4 users location tag their Facebook posts each month |
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| 12% have looked for deals on social media sites using their smartphones (Source:AllTwitter) |
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| 28% of consumers share deals through social media |
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| 17% will tweet or retweet a deal to save 25% or more |
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| 67% of customers will like a Facebook page to save 25% or more |
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| 30% of shopping-related content accessed on a smartphone is driven by search. (Source:?Hubspot) |
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| 59% of smartphone shopping is done at home, while 41% is done out of the home |
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| 80% of searches conducted on a smartphone are spontaneous. |
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| 63% of tablet use is motivated by entertainment, and 32% by communication. |
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| 60% of smartphone use occurs at home, while 40% occurs out of the home. |
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| 54% of smartphone use is motivated by communication, and 33% by entertainment. |
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| Our time online is spread between 4 primary media devices: TV (43 min.), PC/laptop (39 min.), tablet (30 min.), smartphone (17 min.). |
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| On average, we spend 4.4 hours of our leisure time in front of screens each day. |
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| 38% of our daily media interactions are on smartphones |
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| 90% of people move between devices to accomplish a goal. |
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| 38% of North Americans watch mobile video once a month |
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| Mobile video is prominent in Asia-Pacific and Middle East/Africa where 74% and 72% of online consumers respectively watch video on mobile at least once a month (and at almost 40% say they do at least once a day) (source:?Nielsen) |
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| Watching video on computers has become as common as watching video on television among online consumers |
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| Google earns?2.5 Billion?in mobile ad revenue annually (Source Digital Buzz Blog) |
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| Over?300,000 apps?have been developed in the?past 3 year |
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| There are over?1.2 Billion?people accessing the web from their mobiles |
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| China?and?India?account for?30%?of this growth |
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| This equals?87%?of the world?s population |
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| There are currently?6 Billion?mobile subscribers worldwide |
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| US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source:Hubspot) |
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| There was 103% growth in website traffic from smartphones from 2011-2012 |
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| 73% of smartphone owners access social networks through apps at least once per day (Source:Hubspot) |
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| The average tablet user spends 13.9 hours per week with the device |
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| QR code scans increased 300% in 2011 compared to 2010 |
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| Over 1/3 of Facebook?s users access Facebook Mobile; 50% of Twitter?s users use Twitter Mobile |
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| 91% of mobile internet access is for social activities, versus just 79% on desktops (Source:?Hubspot) |
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| 39% of instances where a consumer walks out of a store without buying were influenced by smartphones |
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| 29% of mobile users are open to scanning a mobile tag to get coupons |
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| 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia ? up 192.5% since 2010 |
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| Apple and Android represent more than 75% of the smartphone market |
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| 1.08 of the world?s 4 billion mobile phones are smartphones |
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| Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web) |
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| 57% of all companies that use social media for business use Twitter (Hubspot) |
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| 67% of US Twitter users are more likely to buy from brands they follow |
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| 79% of US Twitter users are more like to recommend brands they follow |
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| More than half of active Twitter users follow companies, brands or products on social networks |
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| ? of Twitter users are 25-34 years old |
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| Only 18% of Twitter users tweet once or more a day |
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| 40% of Twitter accounts have never sent a single tweet |
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| 25% of Twitter accounts have no followers |
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| The average Twitter user has 27 followers |
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| Roughly 9% of US adult Internet users are on Twitte |
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| 14% of online men use Twitter vs 15% of online women (source:?AllTwitter) |
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| The 18-29 demographic is most represented on Twitter, at 29% of user base, ahead of those aged 30-49 (14%) and 50-64 (9%) |
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| 12% of white internet users are active on Twitter |
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| 14% of Hispanic internet users are active on Twitter |
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| 28% of black online internet users use Twitter |
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| 15% of online adults use Twitter |
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| Kuwait sent almost 60 million tweets in March (source:?AllTwitter) |
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| Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of Bahrain at 4%, Qatar at 2%, the UAE at 2% and Saudi Arabia at 1% |
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| There are over 1.3 million active Twitter users in Arab countries |
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| The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter users, good enough to finish well ahead of Brazil, Japan, the UK and Indonesia. (Source:?AllTwitter) |
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| Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks? 950 million active users and probably over 2 billion registered users) |
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| 575 likes and 81 comments by Instragram users every second (source:Digital Buzz Blog) |
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| There are 58 photos uploaded eveyr minute |
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| One billion photos have been taken with the app |
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| Instagram gains one new user every second |
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| 300 million pictures uploaded to Facebook a day (via Instagram) |
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| More than 50 million users over past 2 years |
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| 61% do not pay for a premium LinkedIn account (source:Socialtimes) |
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| 90% of users find the site to be useful |
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| 60% of users have cliked on an ad |
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| 82% are aware there are ads on LinkedIn |
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| 42% of users update their LinkedIn profile information regularly |
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| 81% of LinkedIn users belong to at least one group |
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| 61% use LinkedIn as their primary professional networking site |
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| 27% of small and 34% of medium businesses are using social media for business (+10% Year on Year) |
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| Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source:?AllTwitter) |
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| We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source:?AllFacebook) |
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| 20% of Facebook users have purchased something because of ads or comments they saw there. (Source:?Ipsos) |
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| In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source:Marketing Science) |
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| In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported areturn on investment?of more than five times, while 70 percent had a return on investment greater than three times. (source:?AllFacebook) |
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| 58% of users?return to the site daily. |
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| The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google. |
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| Facebook posted a 67 percent year-over-year?mobile growth rate?(543 million monthly active users on mobile). |
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| An average of 3.2 billion likes and comments are posted every day |
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| There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only) |
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| Only 50% of Facebook users have more than 100 friends (source:?AllTwitter) |
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| Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30m31s, Singapore 38m46s, United Kingdom 26m27s, France 21m53s, United States 20m46s, India 20m21s, Brazil 18m19s |
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| Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network |
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| 9/10 mobile searches lead to action ? over half lead to purchase (source:?Hubspot) |
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| 93% of US adult Internet users are on Facebook |
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| 35% of consumer comments on Facebook Pages are compliments |
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| companies that blog have 55% more website visitors |
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| there are 152 million blogs on the internet |
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| 65% of Pinterest?s traffic is from the US |
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| the average user spent only 3 minutes on Google+ in Jan 2012 |
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| social media use has increased 356% in the US since 2006 |
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| US Internet users spend three times longer on social media and blogs than email= |
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| 61% of global internet users research products online |
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| 44% acquired customers via Twitter |
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| 57% of marketers acquired customers via blogging |
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| the average budget spent on blogs and social media has almost tripled in 3 years |
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| 79% of online shoppers spend 50% of their online shopping time researching products |
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| Almost 8 new people come onto the internet every second |
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| 80% of active internet users visit social networks and blogs (Source:?AllTwitter) |
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| 53% of active adult social networkers follow a brand |
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| 70% of adult social networkers shop online |
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| There are more than 2.27 billion people online (doubled since 2007) |
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| The web contains more than 8 billion pages |
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| Internet users spend 22.5% of their online time social networking |
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| Every minute of the day: $272,000 is spent by consumers online (source:?AllTwitter) |
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| Every minute of the day: 571 websites are created |
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| Every minute of the day: 3,600 photos are shared on Instagram |
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| Every minute of the day: 47,000 apps are downloaded from the App Store |
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| Every minute of the day: 48 hours of video are uploaded to YouTube |
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| Every minute of the day: 2 million search queries are made on google |
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| Every minute of the day: 684,478 pieces of content are shared on Facebook |
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| Every minute of the day: 100,000 tweets are sent |
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| 40% of people spend more time socializing online than they do face-to-face (source:?AllTwitter) |
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| 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met |
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| 25% of people believe social networks have boosted their confidence |
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| 83% of people believe platforms like Twitter and Facebook help them make new friends |
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| 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks |
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| There are more devices connected to the Internet than there are people on Earth (source:?AllTwitter) |
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| About 1 in 3 blogger are moms/mums (had to cater to both our American and British/AU audience there J) (source:?Hubspot) |
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| YouTube users watch more than 3 billion hours of video per month |
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| 91% of online adults use social media regularly |
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| 40 % of accounts and 8% of messages on social media sites are spam |
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| 55% want feedback on new products (source:?AllTwitter) |
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| 58% want exclusive content |
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| 70% want rewards programs |
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| 83% want deals and promotions |
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| What do people want from brands on social media? ?. |
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| 39% of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond. (Source:AllTwitter) |
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| Over half of social networking users who share business-related content do so on Twitter (source:AllTwitter) |
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| Over 25% of Twitter users would consider contacting a business via the platform |
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| 25% of Twitter users connect with a brand on the platform (over one third of these do so for discounts and promotions) |
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| Average order value (AOV): FB $2.50, Pinterest $1.60, Twitter 80c (source:?AllTwitter) |
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| Conversion rates for Facebook traffic: 2.6%, Pinterest 0.9% and Twitter 1.1% |
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| Facebook users generate 2.5 times more page views than Twitter and almost twice as many as Pinterest (FB 7, Pinterest 4.1, Twitter 2.7) |
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| Facebook is responsible for 86% of social referrals, Pinterest 11% and Twitter 3% |
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| Auto-posting to Facebook decreases likes and comments by 70% (Source:?Hubspot) |
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| Brands have seen a 46% increase in user engagement with the new Timeline format in Facebook |
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| 80% of US social network users prefer to connect to brands through Facebook |
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| Retail is the top industry that has acquired customers through Facebook (over 90%) |
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| 77% of B2C companies have acquired customers from Facebook vs 42% of B2B |
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| Social media has a 100% higher lead-to-close rate than outbound marketing |
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| 62% of marketers say social media became more important to their marketing campaigns in the last six months |
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| 42% of marketers believe Facebook is critical or important to their business (+75% since 2009) |
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| Only 26% of businesses regularly include a call to action in their tweets (source:?AllTwitter) |
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| 83% of people who complained on Twitter loved the response from those companies that did make the effort |
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| 70% of brands ignore complaints on Twitter |
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| People are 25% less likely to buy an embarrassing product if it?s placed anywhere near a social sharing tool |
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| People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it |
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| LinkedIn is featured on just 0.6% of the top 10k websites (0.3% using the LinkedIn share button) (source:?AllTwitter) |
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| The Facebook Like button is used on 7% of the top 10,000 homepages |
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| 42% of the top 10,000 websites have some form of Twitter link on their homepage, just 4% use Twitter?s share button and only 10% utilize any official Twitter widgets |
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| 24% of the top 10,000 websites in the world use some form of official Facebook integration on their homepage (if standard links to Facebook Pages is included this jumps to 49%) |
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| 65% of corporate marketers use social media to gain market intelligence (source:?AllTwitter) |
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| 76% of corporate marketers plan to increase their use of YouTube or other video marketing |
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| 61% of corporates still rate blogging overall, 23% of Fortune 500 companies actively maintain a corporate blog |
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| 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media |
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| 94% of corporates use social media and 85% say it?s given their business more exposure |
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| LinkedIn (40%) finished fourth, ahead of blogs (39.2%) and Pinterest (20.8%), with Google+ being used by just 12.8% of Asian corporate marketers.(Source:?AllTwitter) |
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| 18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand discovered that Facebook (88.8 %), Twitter (66.4%) and YouTube (62.4%) were the social platforms of choice amongst all respondents. |
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| 66% of Fortune 500 companies have a Facebook page (source:?AllTwitter) |
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| 73% of Fortune 500 companies have a Twitter account |
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| Over 50% of workers aged over 50 use social media every day at work (source:?AllTwitter) |
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| 71% of energy companies prohibit any use of social media at work |
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| 59% of media companies actively encourage their employees to use social media |
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| 53% of employers have a formal policy on social media |
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| 40% of young workers rate access to social media at work?abovereceiving a higher salary |
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| 42% of employers say no to any use of social media in the workplace |
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| By 2016 more than half of the dollars spent in US retail will be influenced by the web ?(Source:Forrester Research) |
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| On average companies respond to only 30% of social media fans? feedback (Source:?Factbrowser) |
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| Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source:?AllTwitter) |
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| 25% have a Pinterest Account (Source:?Digital Buzz Blog) |
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| 50% of Fortune 100 Companies have a Google+ Account |
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| Fortune 100 Companies are creative multiple accounts per platform / per region |
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| Each corporate YouTube Channel averages 2million views |
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| 75% of the Fortune 100 are on Facebook |
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| Tweet volumes tripled in the last 12 months |
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| 87% of the Fortune 100 now use social media ? with twitter the most popular |
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| With Twitter generating the most amount of chatter |
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| There are over 10 million social mentions of the Fortune 100 each month< |
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| when making online purchases, 66% of consumers prefer to purchase from a retailer?s online site, vs its app (Source:?AllTwitter) |
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| 64% of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item |
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| 79% of Pinterest users are more likely to purchase items they?ve seen on Pinterest compared with Facebook users purchasing behavior |
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| 59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purcahsed an item they saw on their news feed or a friend?s wall |
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| Facebook is most popular site to share online purchases (55%), Twitter (22%), Pinterest (14%), Instagram (5%) and LinkedIn (3%) |
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| 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites |
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| 56% of customer tweets to companies are being ignored (sources:?AllTwitter,?AllTwitter?and?AllTwitter) |
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| Only 44% of customer questions on twitter are answered within 24 hours |
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| 80% of businesses use social media sites to monitor/extract information relating to competitors |
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| 83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience ? compared with 49% of everyone else |
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| Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers |
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| 25% of SMBs have no strategy and only 28% of small and 24% of medium businesses measure their ROI of social media activity (source:?MarketingMag) |
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| 3.3 million children witness domestic violence each year in the US. |
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| Children in homes where domestic violence occurs are physically abused or seriously neglected at a rate 1500% higher than the national average in the general population. |
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| Witnessing violence as a child is associated with adult reports of depression, trauma-related symptoms and low self-esteem among women and trauma-related symptoms among men |
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| Researchers have linked exposure to chronic abuse and violence with lower IQ scores, poorer language skills, decrements in visual-motor integration skills and problems with attention and memory. |
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| More than half of school age children in domestic violence shelters show clinical levels of anxiety or post-traumatic stress disorder. |
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| Domestic violence exposed children are four times more likely to visit the school nurse. |
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| Children from homes characterized by domestic violence are five to seven times more likely to experience significant psychological problems relative to children in the general population. |
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| 75% of boys who are present when their mothers are beaten were later identified as having demonstrable behavior problems |
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| 63% of all boys, age 11-20, who commit murder kill the man who was abusing their mother |
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| Men who as children witnessed their parents? domestic violence were twice as likely to abuse their own wives than sons of nonviolent parents. |
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| The costs of intimate partner violence in the US alone exceed $5.8 billion per year: $4.1 billion are for direct medical and health care services, while productivity losses account for nearly $1.8 billion. |
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| Based on reports from 10 countries, between 55 percent and 95 percent of women who had been physically abused by their partners had never contacted non-governmental organizations, shelters, or the police for help. |
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| Domestic violence victims lose nearly 8 million days of paid work per year in the US alone?the equivalent of 32,000 full-time jobs. |
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| Ninety-two percent of women surveyed listed reducing domestic violence and sexual assault as their top concern. |
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| Everyday in the US, more than three women are murdered by their husbands or boyfriends. |
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| Nearly 1 in 5 teenage girls who have been in a relationship said a boyfriend threatened violence or self-harm if presented with a breakup. |
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| Studies suggest that up to 10 million children witness some form of domestic violence annually. |
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| Domestic violence is the leading cause of injury to women?more than car accidents, muggings, and rapes combined. |
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| Around the world, at least one in every three women has been beaten, coerced into sex or otherwise abused during her lifetime. Most often, the abuser is a member of her own family. |
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| Top Ten Craft Segments: Woodworking/Wood Crafts ($3.322 billion), Drawing ($2.078 billion), Food Crafting ($2.001 billion), Jewelry Making ($1.446 billion), Scrapbooking & Memory Crafts ($1.440 billion), Floral Decorating ($1.303 billion), Crocheting ($1.062 billion), Card Making ($1.040 billion), Home D?cor Crafts - Non-Sewing ($948 million), Wedding Crafts ($803 million) |
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| Crafting Revenues by Category: General Crafts ($9.9 billion), Fine Arts ($3.7 billion), Paper & Memory Crafts ($3.3 billion), Needle Crafts ($2.9) billion, Artistic Crafts ($2.6 billion), Sewing Crafts ($2.5 billion), Jewelry Making & Bead Crafts ($2.3 billion) and Floral Crafts ($2.0 billion). |
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| About 56% of U.S. households craft at least once a year. |
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| US Crafting / Hobby Revenues were $29 billion in 2010 |
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| Digital music revenues will top $20 billion in 2015 |
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| Online ad spending in the U.S., projected at $25.8 billion for 2010, will grow to $28.5 billion by next year, $32.6 billion by 2012, $36 billion by 2013, and $40.5 billion by 2014. |
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| Mobile Games Revenues Will reach $11 billion Globally in 2015 |
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| More than one of every five American homes (20.2%) had only wireless telephones (also known as cellular telephones, cell phones, or mobile phones) during the second half of 2008, an increase of 2.7 percentage points since the first half of 2008. |
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| 70% of business decision makers said there are now too many advertising networks in the marketplace |
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| 43% of singles have Googled someone on the internet before a first date. |
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| 53% of singles find a great smile the most attractive feature. |
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| 80% of men date women that are at least 5 years younger than them. |
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| 76% of women date men that are at least 5 years older than them |
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| 52% of singles feel they are too busy to meet other singles. |
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| 60% of women and 64% of men don't talk about politics on a first date. |
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| 88% of women find money to be very important in a relationship. |
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| 17% - the chance of liking a date set up by a friend. |
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| 1 in 8: the chance a women has for a 2nd date if she has not heard from him within 24 hours of their first date. |
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| One in five female high school students reports being physically or sexually abused by a dating partner. |
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| Family violence costs the nation from $5 to $10 billion annually in medical expenses, police and court costs, shelters and foster care, sick leave, absenteeism, and non-productivity. |
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| 40% / percent of teenage girls age 14 to 17 report knowing someone their age who has been hit or beaten by a boyfriend. |
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| 31,260 women were murdered by an intimate partner from 1976-1996. |
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| In 1996, among all female murder victims in the U.S., 30% were slain by their husbands or boyfriends. |
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| In 1994, women separated from their spouses had a victimization rate 1 _ times higher than separated men, divorced men, or divorced women. |
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| Of women who reported being raped and /or physically assaulted since the age of 18, three quarters (76 percent) were victimized by a current or former husband cohabitating partner, date, or boyfriend. |
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| In 92% of all domestic violence incidents, crimes are committed by men against women. |
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| Violence by an intimate partner accounts for about 2% of violent crime experienced by men. |
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| Violence by an intimate partner accounts for about 21% of violent crime experienced by women. |
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| Women are 5 to 8 times more likely than men to be victimized by an intimate partner. |
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| Studies show that child abuse occurs in 30-60% of family violence cases that involve families with children. |
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| Estimates range from 960,000 incidents of violence against a current or former spouse, boyfriend, or girlfriend each year to 4 million women who are physically abused by their husbands or live-in partners each year. - Violence by Intimates: Analysis of Data on Crimes by Current or Former Spouses, Boyfriends, and Girlfriends, U.S. Department of Justice, March, 1998. |
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| It is estimates that 503,485 women are stalked by an intimate partner each year in the United States - National Institute of Justice, July 2000. |
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| Nearly one-third of American women (31 percent) report being physically or sexually abused by a husband or boyfriend at some point in their lives. |
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| The National Domestic Violence Hotline has received more than 700,000 calls for assistance since February 1996. |
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| Child abuse occurs in 30-60% of family violence cases that involve families with children. |
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| Slightly more than half of female victims of domestic violence live in households with children under age 12. |
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| A child's exposure to the father abusing the mother is the strongest risk factor for transmitting violent behavior from one generation to the next. |
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| On average, more than three women are murdered by their husbands or boyfriends in this country every day. |
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| 11% of all murders in 1998 were the result of domestic violence. |
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| 37% of all women who sought care in hospital emergency rooms for violence related injuries were injured by a current or former spouse, boyfriend, or girlfriend. |
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| Approximately 85% of the victims of domestic violence are women. |
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| Nearly one-third of American women report being physically or sexually abused by a husband or boyfriend at some point in their lives. |
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| In the United States, a woman is more likely to be assaulted, raped, or killed by an intimate partner than by any other type of assailant. |
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| Approximately 1-3 million women are battered each year by their intimate partner. |
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| 32% of female homicide victims are killed by their intimate partners. |
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| Each day, 3 children die as a result of abuse. |
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| Each day, 4 women die as a result of abuse. |
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| Of those who abuse their partner, well over 65% also physically and/or sexually abuse the children. |
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| 35% of all emergency room calls are a result of domestic violence. |
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| A woman is abused every 12 seconds in the United States. |
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| 95% of the victims of domestic violence are women. |
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| Male partners assault 2 million American women each year. |
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| According to the U.S. Surgeon General, domestic violence is the leading cause of injury to women in the United States. |
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| It is estimated that between 20% to 52% of high school and college age dating couples have engaged in physical abuse. |
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| Physical violence in dating relationships ranges from 20-35%. |
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| More than 4 in every 10 incidents of domestic violence involved non-married persons |
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| Six out of 10 rapes of young women occur in their own home or a friend or relative's home, not in a dark alley. |
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| More than half young women raped (68 percent) knew their rapist either as a boyfriend, friend or casual acquaintance. |
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| Date rape accounted for 67 percent of sexual assaults. |
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| 38% of date rape victims were young women from 14 to 17 years of age. |
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| 60% of young women, ages 15 to 24, were currently involved in an ongoing abusive relationship and all participants had experienced violence in a dating relationship. |
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| One of five college females will experience some form of dating violence |
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| One in five or 20% of dating couples report some type of violence in their relationship |
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| In 1995, 7 percent of all murder victims were young women who were killed by their boyfriends |
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| Teen dating violence most often takes place in the home of one of the partners. |
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| In one study, from 30 to 50 percent of female high school students reported having already experienced teen dating violence. |
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| 40% / Forty percent of teenage girls ages 14 to 17 say they know someone their age that has been hit or beaten by a boyfriend. |
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| About one in three high school students have been or will be involved in an abusive relationship. |
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| 63% of married couples claim to have found their mates through a network of friends. |
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| Only 2% of men find relationships from a barstool. This number only goes up to 9% for women. |
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| 48% of breakups in online relationships occur thru email. |
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| #1 relationship argument is over money |
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| If you're a man, you have about an hour to make a first impression. |
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| If you are a woman, you have 15 minutes to make a first impression on a man. |
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| Profiles with photos get over twice as many responses. Profiles with photos get over twice as many emails as profiles without them. |
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| 23% of single people say that the best way to let someone know you're interested in them is the old schoolyard method of passing word through a friend. |
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| Single people surveyed say that flattery is the best way to attract someone. |
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| 25% also say to use touching as a way to flirt is very effective, |
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| 51% percent of single people surveyed say that flattery is the best way to attract someone. |
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| The states with the worst ratios are Idaho and Utah, with 40% and 41% single, respectively. |
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| Washington, D.C. has a 70% single rate, making it the best area (although not a state) for single people. |
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| 50% of New York state adults are unmarried, making it the best state for single people. |
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| On average, there are 86 single men to every 100 single women in America. So, the odds are slightly in favor of men finding a mate. |
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| 44% of the adult American population is single. That's over 100 million people. |
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| 40 million Americans use online dating services. That's about 40% of the adult American single population. |
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| 62% of consumers have used coupons from restaurants in the past 6 months |
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| 79% of consumers are very likely to frequent the restaurant when they receive coupons or specials. |
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| 60% of consumers feel more loyal to a restaurant when in their email club. |
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| While restaurants continue to grow in popularity, the average American consumes 76% of meals at home. |
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| $1.5 billion?Restaurant-industry sales on a typical day in 2007 |
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| More than 7 out of 10 eating-and-drinking places are single-out operations. |
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| $1.8 billion dollars in 2007 restaurant sales in Rhode Island. |
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| 2661 locations of eating-and-drinking places in Rhode Island. |
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| The restaurant industry is one the nation?s largest private-sector employers and employs approximately 12.8 million people. |
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| The nation?s 935,000 restaurants should hit $537 billion in sales in 2007. |
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| 23% wanted an online rating/review system on a restaurant Web sites |
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| 28% of consumers wanted menu selections with pricing on restaurant web sites |
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| 32% of consumers would like directions on restaurant web sites |
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| While traveling, 43% of consumers used a search engine to find restaurants. |
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| 13%-- Percent of consumers used the Internet to order food from a restaurant in 2006. |
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| Of those consumers that have researched a restaurant online, 33% view other consumer's reviews online prior to dining. |
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| Of those consumers that have researched a restaurant online, 57% indicated that prior to selecting a restaurant they view the restaurant's Web site. |
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| Using the Internet to check out menus and other information about a restaurant is most prevalent among consumers age 25 to 45 and those in the Northeast and |
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| 89%-- Percent of consumers who say they have researched a restaurant online before dining there. |
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| 72% of micro-bloggers under age 18 post or "tweet" daily |
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| 54% of micro-bloggers post or "tweet" daily |
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| 7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ?one to many' basis in a typical week |
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| Social networking has grown 93% since 2006 |
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| 105 million Americans contribute to social media |
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| Donors to health-related causes support, on average, 2.4 other secular causes. Health donors give amounts to secular causes that average 1.2 percent of their income. The average amount contributed to health organizations by donors is $298. |
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| Education donors supported, on average, 2.7 other secular causes averaging 1.5 percent of their income. The average amount contributed to education by these donors was $416. |
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| Arts donors' contributed on average 2.1 percent of their income to secular causes, one of the highest shares of income for secular giving. The average amount contributed to the arts by donors was $215. |
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| 34% contributed to both religious and secular causes. |
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| 21% of households contributed to only secular causes. |
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| 11% of households contributed to religious causes only. |
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| 67% percent of households donated $25 or more to charity in 2002. Households contributed on average $1,872 each. |
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| Those who gave to arts, education and health represented 14 percent, 26 percent and 37 percent of the donors to secular charities, respectively. |
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| Taxpayers with annual gross incomes between $100,000 and $200,000 gave the most non cash donations at $8.2 billion on 1.7 million tax returns. The average donation amount per return was $4,774. |
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| Taxpayers between 45 and 55 years old donated more food, clothing, household items, and vehicles than other age groups. |
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| Approximately $15.1 billion of the donations or 40.8 percent, were made by taxpayers 65 and older, with an average of $22,000 per return. |
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| Easements were the largest category in terms of average donation per return at $684,733 and average value amount per donation at $619,727. The number of easement donations was about 2,400, the second smallest category behind intellectual property. |
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| Non-cash clothing donations totaled $5.8 billion in 2007. |
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| Real estate donations totalled $5.9 billion They represent 16 percent and 15.8 percent of all non cash contributions, respectively. |
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| Corporate stock represented the largest category of noncash donations at $13.7 billion or 37.2% of all contributions. (The average value of corporate stock donations was $79,279 per return.) |
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| 14.3 million noncash donations were reported to the IRS in 2007 |
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| Nearly six million tax returns reported $36.9 billion in noncash charitable donations and an average of $2,585 per gift. |
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| Arts, cultural and humanities giving increased 7.8 percent to $13.67 billion. Gifts to arts, culture and humanities organizations were 4.5 percent total estimated giving in 2007. |
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| Overall giving to health-related organizations such as hospitals and other health charities that raise money for research, public awareness and fighting increased 5.4 percent from 2006 to $23.15 billion in 2007. |
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| Contributions to public society benefit organizations - nonprofit organizations such as the United Way or Jewish Federation who collect funds for distribution to a number of other agencies - received $22.65 billion in donations -- a 5.8 percent increase. |
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| $6.96 billion was given to environmental and animal-welfare issues in 2007-- a 10.8 percent increase over 2006. Giving for these organizations was 2.3 percent of the total estimated giving for 2007. |
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| Social or human service charities raised $29.64 billion in 2007, -- an increase of 8.4 percent in donations from the previous year. |
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| Charitable giving to colleges, universities and educational organizations accounted for the second largest share of all charitable giving at 14.1 percent. Educational institutions and organizations received $43.32 billion in gifts -- a 6.4 percent increase from 2006. |
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| Faith-based charities, including churches, received the most charitable gifts in 2007, capturing $102.32 billion ? 33.4 percent of total contributions in 2007. Religious charities saw a 4.7 percent increase from the previous year. |
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| International affairs, human services, environment and animals, and arts, culture and the humanities increased by more than 7 percent in 2007. |
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| By 2050, an estimated $41 trillion will transfer from one generation to the next, with gifts to nonprofit organizations projected to exceed $6 trillion. |
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| Total givings to arts, culture, and humanities organizations, including historical and cultural preservation in 2007, totaled 4.5 percent of all contributions. |
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| In 2007, corporate giving increased 1.9 percent from last year to $15.69 billion, representing 5.1 percent of all charitable contributions. |
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| In 2007, foundations increased their giving by 10.3 percent to $38.52 billion, accounting for 12.6 percent of all philanthropy. |
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| The sum of gifts by individuals and through charitable bequests in 2007 is $252.18 billion or 82.4 percent of total giving. |
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| In 2007 charitable bequests, which are made by individuals, totaled $23.15 billion, an increase of 6.9 percent from the previous year. Charitable bequests are estimated to be 7.6 percent of total giving. |
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| The greatest portion of charitable giving, $229.03 billion, was given by individuals or household donors. In 2007, gifts from individuals represented 74.8 percent of all contributed dollars. |
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| In 2007, Americans set a new record by giving $306.39 billion to their favorite causes, an estimated $11.48 billion more than they gave in 2006. This accounts for a 3.9 percent increase from the previous year. |
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| Corporations and foundations contributed 5.1 percent and 12.6 percent respectively was 17.7 percent of the total philanthropic dollars in 2007. |
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| 39% of urban hustlers are white |
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| 73%, or almost three-quarters, of urban hustlers characterize themselves as someone their friends seek out for advice on the latest trends. |
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| Nearly four in ten (39%) urban hustlers live in suburban areas |
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| 6% of urban consumers aspire to be like P. Diddy |
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| 22% of urban hustlers aspire to be like Bill Gates |
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| Urban consumers spend close to $9 billion yearly, or one-tenth of their total annual spending, on recreational activities. |
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| Urban Hustlers are more likely than non-urban consumer to use cell phones frequently. |
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| More than half (54%) own a laptop, higher than the overall market. |
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| Almost 40% of urban hustlers - vs. only 17% of non-urban consumers - spend money on sneakers each month. |
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| Two-thirds of Urban Hustlers spend at least some money on fashion items like clothing and accessories monthly |
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| They spend 2.5 times more each month on sneakers than non-urban consumers: close to $6 billion per year on the latest ?kicks.? |
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| One-fifth of the $90 billion spent goes toward clothing, shoes and accessories, with annual numbers totaling $17.4 billion. |
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| Urban Hustlers are spending 45% more on clothing, accessories and shoes than non-urban consumers each month. |
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| Urban Hustlers are spending, on average, over $100 more than the non-urban population monthly; their overall discretionary spending reaches $383 per month. |
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| That $90 billion constitutes nearly one-third of all discretionary spending across the 12-34 age group. |
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| Urban hustlers are responsible for $90 billion in annual discretionary spending across critical consumer categories including entertainment, technology, and fashion. |
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| Numbering 19.6 million, the Urban Hustler consumer segment comprises just over one-fifth (21%) of consumers between the ages of 12-34. |
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| Black buying power will rise to $1.2 trillion in 2013 -- and that this number will translate to nearly 9% of the nation?s estimated buying power. |
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| Today, black men make up 41 percent of the inmates in federal state, and local prison |
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| In 1999, there were 604,200 African-American men enrolled in higher education in the United States (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education) |
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| In 1999 there were 757,000 black men in federal, state and local prisons (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education) |
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| White men graduated at a rate of 59 percent; Hispanic men, 46 percent; American Indian men, 41 percent; and black women, 45 percent. |
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| Only 35 percent of the black men who enrolled in NCAA Division I schools in 1996 graduated within six years. The graduation rate of black men is the lowest of any population. |
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| 35% of black women in the same age group and 36% of all 18- to 24-year-olds were attending college in 2000 |
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| Nationally, a mere quarter of the 1.9 million black men (~500,000) between 18 and 24 attended college in 2000, the last year the American Council on Education reported such statistics. |
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| There are now 7 publishing company subsidiaries that focus on Black books (3 were established in 2000) but many are not "going into the neighborhood" to fully understand and reach this market. |
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| Circulation of Black Issues Book Review grew to 65,000 in less than 2 years. |
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| Doubleday Direct's Black Expressions club had 40,000 members in less than 6 months. |
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| Additionally, the growing Black interest in books has fueled growth in Black book clubs and relevant publications. |
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| The African-American technology/computer audience: 43% have an Internet broadband connection versus 36% of the population; those without are 27% more likely than the general population to get the connection in the next year. |
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| African Americans have the highest spending power among ethnic groups and tend to be more loyal. |
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| Only 28% of the top financial institutions are targeting African-Americans. |
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| 6% of Blacks and 7% of Whites liquidated some investments as a result of last year's recession or acts of terrorism. |
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| The #1 reason for investing by Blacks vs. Whites is dramatically different: Retirement: 38% vs. 56% respectively. |
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| The #1 reason for investing by Blacks vs. Whites is dramatically different: Children/College education: 30% vs. 18% respectively |
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| 49% would prefer a Black financial advisor but there's a shortage of such professionals. |
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| Blacks have historically not invested due to lack of education about stock markets and mistrust of brokers (49% vs. 38% for Whites). |
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| Among non-investors, 42% of Blacks versus 21% of Whites are likely to start investing soon. |
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| An estimated 71% of Blacks in 2002 had brokerage or mutual fund accounts, up from 50% in 1998. |
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| Black women are more likely to be the influencers, motivators and catalysts with regard to travel in many Black households. |
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| Caribbean, London, Paris, Rome, West Africa, Belize, Rio de Janeiro. |
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| Their most popular U.S. destinations for Black travelers are Atlanta; Las Vegas; Washington, DC; Orlando; Houston; Norfolk/Virginia Beach/Newport News, VA; Chicago; New York; Atlantic City; and Los Angeles. |
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| Blacks are 3 times more likely to go on group tours and attend cultural events or festivals; they are also more likely to visit theme and amusement parks and participate in nightlife activities. |
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| 64% pleasure trips, including 46% for trips to visit friends and family, and 21% business trips. |
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| Black travel increased 16% 1997-1999 versus only 1% for the general population. |
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| Black travelers are educated (at least one household member has a college degree), affluent (average annual household income $50,000+), and middle-aged (45+). |
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| 66% of Black households take vacations. |
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| A majority of Blacks (vs. 26% of the general population) read online ads and find them informative. |
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| 85% prefer the Black perspective online, and 38% feel current ethnic content is inadequate |
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| 74% have access to the web as of 2003, an increase from 51% in 2001, versus 75% of the U.S. |
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| Blacks are more likely than the general population to respond to online offers and purchase clothing (48% vs. 41%) and music (44% vs. 39%) online. |
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| 83% of African-American Internet users have some college education or more; 76% work full-time; average income is $47,600. |
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| African-American book buyers tend to be younger females (18-35) with incomes higher than the median for Blacks. |
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| African-American book buyers buy books for themselves, for their children, and as gifts for others. They want a variety of books that speak to their life experiences. |
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| The demand for African-American books and information products doubled between 1992 and 2000 to $356 million. |
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| The demand for Afro centric books and information products doubled over 8 years to $356 million in 2000. |
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| In 2000, African-American book buyers surveyed revealed purchases of 1-5 books by 51% of respondents, 6-10 books by 41%, and 11+ books by 8% in the past 3 months. |
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| Blacks are more likely than the general population to respond to online offers. A majority of blacks read online ads and find them informative. |
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| Blacks are more likely to be on the cutting edge of new technologies and in 2000, they spent $1.6 million on computers and peripherals |
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| A $35 billion travel and tourism industry reflects a significant increase in travel by Blacks |
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| 60% of African-American male high-school dropouts born between 1965 and 1969 had been incarcerated by the time they reached their early 30s. |
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| 32 percent of African-American men born in 2001 will spend time in prison |
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| 12.9% of black males ages 25-29 were in prison or jail; for white men in the same age group the number is 1.6%. |
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| Only 51.8 percent of black men between the ages of 16 through 64 were employed from 2000 to 2003. |
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| 38 percent of black males graduated from Chicago high schools since 1995, while 62 percent have dropped out |
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| 60% of adult parolees are African-American males |
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| 87% percent of juvenile parolees are African-American males. |
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| More than 50% of African-American males between the ages of 16 and 22 are out of work and not in school |
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| By 2002, one of every four black men in the U.S. was idle all year long. |
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| Housing $121.6 billion, Food $59.2 billion, Cars/Trucks $32.1 billion, Clothing $27.7 billion, Health Care $17.8 billion |
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| Whites have a greater tendency to find the Internet useful for connecting with families and friends compared to blacks. |
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| Blacks were more likely than whites to use the Internet to find information on religion, jobs and housing. |
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| Blacks are more likely to say the Internet helps them pursue hobbies |
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| 45% of black Americans with online access found the Internet useful for getting health care information, compared with 35% of white Net users. |
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| African-Americans control less than 2% of all the resources and wealth in the United States. |
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| 95% of the income of Blacks go to businesses outside of the Black community. |
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| Some experts state that the purchasing power of the African-American community would make us the 5th largest country in the world. |
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| Procter & Gamble was the largest advertising spender targeting African Americans / Blacks. |
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| Total spending on African-American media in the first three quarters of 2008 was $1.8 billion, down 5.3% from the same period in 2007. |
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| Spending power of African-Americans / Blacks in the US totaled $913 billion in 2008. |
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| In 2007, 19.5 percent of African-Americans in comparison to 10.4 percent of non-Hispanic whites were uninsured. |
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| Also in 2007, 23.8 percent of African-Americans in comparison to 9 percent of non-Hispanic Whites relied on public health insurance. |
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| In 2007, 49 percent of African-Americans in comparison to 66 non-Hispanic Whites used employer-sponsored health insurance. |
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| In 2007, the unemployment rate for Blacks was twice that for non-Hispanic Whites (8 percent and 4 percent, respectively). This finding was consistent for both men (9 percent compared with 4 percent) and women (8 percent compared with 4 percent). |
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| 24.5% / percent of African-Americans in comparison to 8.2% / percent of non-Hispanic Whites were living at the poverty level. |
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| The average African-American family median income was $33,916 in comparison to $54,920 for non-Hispanic White families. |
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| Among non-Hispanic Whites, a higher proportion of men than women had earned at least a bachelor's degree (25 percent and 24 percent, respectively). |
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| More Black women than Black men had earned at least a bachelor's degree (16 percent compared with 14 percent), |
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| In 2006, as compared to Whites 15 years and over, a lower percentage of Blacks had earned at least a high school diploma (74 percent and 85 percent, respectively). |
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| African American males were 60% more likely to die from a stroke than their White adult counterparts. |
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| African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts. |
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| African American adults are twice as likely than their White adult counterparts to have a stroke. |
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| The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004. |
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| African Americans had 1.8 times the sudden infant death syndrome mortality rate compared to non-Hispanic whites. |
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| In 2005, African Americans had 2.3 times the infant mortality rate of non-Hispanic whites. |
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| In 2005, African American adults aged 65 and older were 30% less likely to have ever received the pneumonia shot, compared to non-Hispanic white adults of the same age group. |
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| African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all. |
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| African American infants were almost four times as likely to die from causes related to low birth weight, compared to non-Hispanic white infants. |
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| Although African American children aged 19 to 35 months had comparable rates of immunization for hepatitis, influenza, MMR, and polio, they were slightly less likely to be fully immunized, when compared to non-Hispanic white children. |
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| In 2005, African Americans aged 65 and older were 40% less likely to have received the influenza (flu) shot in the past 12 months, compared to non-Hispanic whites of the same age group. |
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| African American women were more than 20 times as likely to die from HIV/AIDS as non-Hispanic white women. |
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| African American females had more than 21 times the AIDS rate of non-Hispanic white females. |
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| Although African Americans make up only 13% of the total U.S. population, they accounted for 47% of HIV/AIDS cases in 2006. |
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| African Americans were 1.4 times as likely as non-Hispanic whites to have high blood pressure. |
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| African American men were more than 9 times as likely to die from HIV/AIDS as non-Hispanic white men. |
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| African American males had more than 7 times the AIDS rate of non-Hispanic white males. |
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| African American women are 1.7 times as likely as non-Hispanic white women to be obese. |
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| In 2005, African American men were 30% more likely to die from heart disease, as compared to non-Hispanic white men. |
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| In 2005, African Americans were 2.2 times as likely as non-Hispanic Whites to die from diabetes. |
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| In 2002, African American men were 2.1 times as likely to start treatment for end-stage renal disease related to diabetes, compared to non-Hispanic white men. |
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| In 2003, diabetic African Americans were 1.7 times more likely as diabetic Whites to be hospitalized. |
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| African American adults were 1.9 times more likely than non-Hispanic white adults to have been diagnosed with diabetes by a physician. |
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| African American women are twice as likely to be diagnosed with stomach cancer, and they were 2.4 times as likely to die from stomach cancer, compared to non-Hispanic white women. |
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| The car wash industry has a combined annual revenue of about $5 billion. |
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| The car wash industry in the US includes 14,000 full-service car washes with combined annual revenue of about $5 billion. |
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| The US tire dealer industry includes about 11,000 firms. |
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| The US tire dealer industry has combined annual revenue of $22 billion. |
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| Soft drinks account for more than 25% of all drinks consumed in the U. S. |
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| Beverage industry's revenue for the year 2007 was approximately $42.5 billion USD, with an estimated gross profit of 35.18%. |
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| Water is the world's most consumed / popular drink. |
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| Next to water, tea is the world?s most consumed drink. |
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| The average male in the 12- to 19-year age group drinks the equivalent of 868 cans a year. |
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| A typical 12-once can of regular soda contains approximately 10 teaspoons of sugar. |
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| The soft drink industry earns $60 billion and produces 15 billion gallons of soft drinks a year. |
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| Soft drink purchases by teens in schools increased 1,100 percent over the past 20 years, while dairy purchases have decreased by 30 percent. |
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| Recent blind taste tests conducted in Baltimore found that only 8 percent of regular soft drink consumers could identify the difference between regular and caffeine-free soft drinks. |
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| Colas contain 35 to 38 milligrams of caffeine per 12-ounce can, or roughly 28 percent of the amount found in an 8-ounce cup of coffee. |
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| School children who drank soft drinks consumed almost 200 more calories per day than their counterparts who didn't down soft drinks. |
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| For each additional daily serving of sugar-sweetened soft drink consumed during a nearly two-year study, the risk of obesity increased 1.6 times. |
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| Not only are soft drinks widely available everywhere, from fast food restaurants to video stores, they're now sold in 60 percent of all public and private middle schools and high schools nationwide. |
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| Fifty-six percent of 8-year-olds down soft drinks daily, and a third of teenage boys drink at least three cans of soda pop per day. |
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| Carbonated soda pop provides more added sugar in a typical 2-year-old toddler's diet than cookies, candies and ice cream combined. |
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| In the United States, a record 3.2 billion gallons of bottled water was consumed in 1997, a 1053 percent increase from 20 years ago. That works out to at least one 12-ounce can per day for every man, woman and child. |
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| Beer accounts for 52% of the share of total beverage alcohol retail dollar sales and 85% of total beverage alcohol consumption in gallons. |
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| The beer industry / category is a $91.6 Billion dollar category anually. |
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| Total retail dollars from the sale of wine, beer and distilled spirits jumped almost 5% in 1999, from over $108.3 billion in 1998 to more than $113.5 billion last year, with on-premise sales accounting for $57.2 billion of that total. |
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| More than half of fine-dining operators who serve organic food anticipated these items would represent a larger portion of sales in 2007. In addition, casual- and family-dining operators expected organic items to represent a larger proportion of their sales in 2007. |
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| Chefs ranked organic food as third on a list of the top 20 items for 2007. |
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| The research also showed that the number of core users has increased from 16 percent in 2006 to 18 percent in 2007. |
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| Total household penetration across six product categories has risen from 57 percent in 2006 to 59 percent in 2007. |
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| The most important import markets for organic products continue to be the European Union, the United States, and Japan. |
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| It cited Organic Monitor estimates that international sales reached $38.6 billion dollars in 2006, double that in 2000. |
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| Global demand for organic products continues to grow, with sales increasing by over $5 billion a year |
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| 8 percent, 4 percent, 2.2 percent, and 2 percent of organic food sales, respectively. |
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| The sales of larger grocery natural food stores combined with smaller independent natural food stores and chains accounts for 44 percent of organic food and beverage sales. |
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| Mass market grocery stores represent the largest single distribution channel, accounting for 38 percent of organic food sales in 2006. This is up from a 35 percent share of total sales in 2005. |
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| Total U.S. organic sales, including food and non-food products, were $17.7 billion in 2006, up 21 percent from 2005. They are estimated to have reached $21.2 billion in 2007, and are projected to surpass $25 billion in 2008. |
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| Organic non-food sales grew 26 percent in 2006. |
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| Representing approximately 2.8 percent of overall food and beverage sales in 2006, organic food sales continues to be a fast growing sector, growing 20.9 percent in 2006. |
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| U.S. sales of organic food and beverages have grown from $1 billion in 1990 to an estimated $20 billion in 2007, and are projected to reach nearly $23 billion in 2008. Organic food sales are anticipated to increase an average of 18 percent each year from 2007 to 2010. |
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| Blacks are twice as likely as Hispanic and Asian males to have been registered voters and to have voted in 2000. |
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| 49.5% voted in the last presidential election compared to only 35.7% in 1994. |
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| 59.6% were registered to vote in 2000 compared to 55.2% in 1994. |
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| There was an 84.1% increase in black elected officials during 1980-2000. |
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| 26% of black males with graduate degrees have started their own businesses compared to only 10% of whites. |
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| There are three (3) Black male CEOs among the Fortune 500 and many in other senior roles. |
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| 18.3% held such positions in 2000 compared to about 12% in 1990. |
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| Black advanced degree holders realized a 54.0% increase in pay from $39,104 to $60,207. |
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| Blacks with Bachelor's degrees realized a 67.2% increase from $29,471 to $49,270. |
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| Mean earnings for Blacks increased by 59.7% between 1990 and 2000 to $30,109. |
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| Their college enrollment increased 71.2% during 1980-2000 versus 10.6% for white males; for 1990-2000, the increase was 38.8% versus 1.5% for white males. |
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| 16.3% of those ages 25+ were at least college graduates in 2000 compared 8.4% in 1980. |
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| 78.7% of those ages 25+ were at least high school graduates in 2000 compared to 50.8% in 1980. |
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| Two-parent family groups increased at nearly double the U.S. rate from 1990 to 2000 and one-parent family groups headed by black fathers increased 51.6%. |
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| Less likely to be married: 46.7% versus 67.4% of white males ages 18+ in 2000. |
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| Their death rate per 1,000 declined 14.9% between 1990 and 2000 to a low of 8.6 compared to a 2.1% decrease for white males to 9.1. |
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| The average life expectancy increased at nearly double the rate of white males between 1990 and 2000 (5.7% versus 2.9%). |
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| There will be 17.8 million African-American men in the US by 2010. |
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| Black men: 15.9 million strong in 2000, representing 47.5% of blacks. |
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| Over 80% of National Black MBA Association members annually earn in excess of $75,000. |
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| 72% of Delta Sigma Theta sisters are homeowners, and the majority are professionals. |
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| An estimated 65%-75% of all black doctors, lawyers and dentists are members of this fraternity. |
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| 65% of Alpha Phi Alpha brothers have median income of $125,000. |
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| Alpha Phi Alpha entered a $30 million agreement with Church's Chicken for 50 franchises. |
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| The National Black MBA Association has over 100,000 MBAs and 6,000+ members. |
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| The National Society of Black Engineers has 15,000+ student and professional members. |
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| The National Bar Association has over 20,000 lawyers, judges and law student members. |
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| The National Medical Association has over 25,000 physician members. |
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| The Links, a women's service organization, has 10,000+ upscale members. |
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| Jack and Jill of America, a service organization for black families has over 40,000+ members. |
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| The original "notorious nine" black fraternities and sororities have about one million active members |
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| Only about 1% of advertising budgets are devoted to campaigns targeting African Americans |
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| Most Blacks are generally not influenced by best seller lists or reviews, and nearly 75% rely on the recommendations of friends and family, compared to 8% of all consumers. |
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| The book market for Blacks has doubled 1992-2000 to $356 million. |
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| African American expenditures on new and used vehicles reportedly doubled in about 5 years from $22 billion in 1996 to $43.2 billion. |
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| Their purchases of computer and related equipment increased 33% between 1999 and 2000 to $1.6 billion, and Internet usage has increased, presenting another way to target shoppers. |
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| Blacks are twice as likely as Whites to discover new trends and consider themselves on the cutting edge of electronics products. |
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| 34% are likely to keep up with changes in trends and fashions compared to 25% of Whites |
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| They are considered the most fashion conscious racial/ethnic group, and they are more likely to buy name brands and high fashions as symbols of their success. |
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| They are impulse shoppers, and only about 36% claim to use a shopping list often; thus, in-store sampling and displays can influence purchase decisions. |
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| Blacks average weekly store visits and spending are higher than the general market. |
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| Blacks spend 33% more on weekly groceries compared to the general population |
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| 34% will travel 1+ hours to shop at a factory outlet, compared to 27% of all consumers. |
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| Twice as likely as any other group to travel 1+ hours to their favorite store and to go out of their way to locate new stores, particularly if it means finding a bargain. |
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| 39% lived in suburban areas in 2000, reflecting improved socioeconomic status which has allowed them to leave inner cities. |
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| Home ownership in 2000 among Blacks with household incomes of $75,000 or higher was 79.8% compared to 39.9% for those with household incomes less than $50,000. |
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| 34% of Blacks own fixed or variable annuities compared to 26% of Whites. |
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| 71% of Black households with income of $50,000 or more own life insurance policies versus 62% of Whites |
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| Buying power for Blacks increased 102% from 1990 to 2002, reaching $645.9 billion. |
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| Mean income by degree for Black workers age 25 or older in 2001 was: $18,935 high school; $27,633 Associate's; $36,323 Bachelor's; $43,084 Master's; $49,421 Doctor's; and $54,722 professional. |
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| Their median income increased 42.1%, from $21,418 in 1980 to $30,439 in 2000. |
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| 27.8% of households had income of $50,000 or more in 2000 compared to 15.4% in 1980. |
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| 83.7% of Blacks age 16 or older, with at least a Bachelor's degree, participated in the labor force in 2001 compared to 69.2% of those with only a high school degree. |
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| Law (51.2%) and medicine (20.0%) for first-professional degrees which was comparable to Whites (50.5% and 17.6% respectively). |
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| Blacks were nearly twice as likely as Whites to obtain a degree in education. |
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| Education (34.7%) and psychology (12.0%) are the most popular areas of interest for Doctor's degrees obtained by African-Americans. |
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| Education (31.7%) and business (25.8%) are the most popular areas of interest for Master's degrees obtained by African-Americans. |
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| The increase in degrees conferred to Blacks (1980 versus 2000) - Associate's 80.%, Bachelor's 83.%, Master's 123.%, Doctor's 7.5%, First-Professional 8.8%, Total 8.4% |
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| 39.3% of 18-24 year old high school graduates were enrolled in degree granting institutions in 2000 compared to 27.6% in 1980. |
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| 79.5% of those ages 25+ completed high school or more in 2000 compared to 51.4% in 1980; 16.1% completed 4 years of college or more in 2000 versus 7.9% in 1980. |
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| Blacks are more likely to have inadequate access to health care and receive lower quality of care compared to Whites even though their need for health care can be greater. |
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| Nearly 50% of Blacks had recently experienced some form of discrimination, such as in retail stores (26%). |
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| 77% of Blacks, compared to 92% of Whites, are satisfied with their opportunities to succeed in life |
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| About 33% of Blacks in 2003 they were denied a chance to rent or buy housing due to race. |
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| Blacks are denied mortgages and home improvement loans at twice the rate of Whites |
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| Home ownership among Blacks was 51% in 2002, up from 42% in 1990 |
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| 14 million Blacks lived in the suburbs in 2000, and their growth rate of moving to the suburbs was 2.5 times that of Whites since 1990. |
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| Majorities of all racial groups would rather live in racially mixed neighborhoods than surround themselves with their own race. |
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| Only 12% of Blacks in 2003, versus 61% of Whites, feel Blacks have achieved equality in the realm of job opportunities. |
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| 35% of the 80,000 of the charges filed with the Equal Employment Opportunity Commission (EEOC) in 2003 were based on race, representing the most significant charge. |
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| 2003 average weekly income was 28.8% less for Black males and 15.5% less for Black females compared to their White counterparts |
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| The number of Blacks in managerial and professional specialty positions increased 157.2% between 1983 and 2002. |
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| Spending power for Blacks has increased 104% from $316.6 billion in 1990 to $645.9 billion in 2002 and is expected to increase 32.0% to $852.8 billion by 2007. |
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| Median income for Blacks increased 88.0% between 1987 and 2001, outpacing the 62.1% growth in White median income. |
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| Only 50% of Blacks in 2003 (a slight decrease from 1962 results) said Black children had as good a chance as Whites in their community to get a good education versus 81% of Whites |
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| Blacks are twice as likely as Whites to indicate that better teachers would improve the situation; Whites are twice as likely as Blacks to say more family involvement is a solution. |
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| Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children, per the Gallup poll. |
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| 78% of Blacks (versus 89% of Whites) were satisfied with their educations, according to a 2003 Gallup poll. |
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| 77% of Blacks, compared to 92% of Whites, felt progress has been made in educational equality since the Brown versus the Board of Education decision. |
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| Those under 30 years old are the least optimistic that race relations will continue to be a problem with little variation among racial group responses |
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| Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children |
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| Only 38% of Blacks, compared to 76% of Whites, felt that Blacks are treated fairly. |
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| Only 21% of Blacks believe that the goals of the Civil Rights Movement have been achieved, compared to the 56% of Whites who believed so |
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| 86% of Blacks and 66% of Whites would not object to their child or grandchild marrying someone of another race. |
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| 80% of Blacks, compared to 70% of Whites (up from only 4% in 1958), approved of interracial marriages |
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| Black interracial marriages increased 436% between 1970 and 2000. |
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| The State Farm Bayou Classic (football) draws about 76,000 fans and a large TV audience (NBC); the Central Intercollegiate Athletic Association basketball tournament attracts 72,000+ fans and over 24 million TV viewers (WGN); and the Honda Battle of the Bands attracts about 60,000 fans. |
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| Campuses and students have substantial spending power, an estimated $2.5+ billion in 1999 for 42 of the public Historically Black Colleges and Universities |
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| The median income of Blacks ages 25+ with degrees is at least 45% higher than those without. |
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| Black colleges or universities have produced about 25% of all black college graduates, though they represent only 3% of all U.S. colleges and universities. |
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| Nearly 276,000 black students attend a black college or university in 2000, an 18% increase from 1980. |
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| African Americans are geographically concentrated in the South, where 55% of the African American population resides. |
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| Currently 105 colleges and universities, 51 public and 54 private, were established to provide Blacks with an education when there was nowhere else for them go in post-slavery years. |
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| African-American Internet users spend a monthly average of 44 hours on the web. |
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| The African-American Internet audience has grown to over 10 million surfers in 2003 |
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| African-American targeted media outlets reach 89% of this population. |
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| African Americans have the highest weekly radio listening time at 24.5 hours per week. |
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| African Americans have the highest television viewing in their households, at an average of 75.8 hours per week |
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| 37% of African Americans like to buy brands that let others know they have "made it" versus 14% of whites. |
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| 48% African Americans need to keep up on the latest trends in movies, music and TV. |
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| 71% of African Americans say it is important to keep up with the latest technology products and services. |
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| African Americans are twice as likely as whites to be among the first to discover new trends, and they consider themselves on the cutting edge. |
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| African Americans are 80% more likely to buy products from companies that give back to the community with jobs, educational support and other quality of life improvements. |
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| 1.75 million African-Americans own homes valued at $200,000 or more. |
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| 51% of African Americans were homeowners in 2002, up from 42% in 1990 |
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| 27.4% African American households had incomes of $50,000 or more in 1999. |
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| In 2000, median income of African-Americans was $30,436, a 27.6% increase from 1990 versus $42,151 for the U.S.--only a 10.2% increase from 1990. |
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| African American owned businesses / firms generate $71.2 billion in revenue. |
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| African American businesses account for 27% of minority-owned firms |
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| There were approximately 823,500 million African American-owned businesses in 1997, a 26% increase from 1992 versus a 7% increase for all firms |
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| 4.3% of African-Americans hold advanced degrees. |
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| 14.6% of African Americans possess a Bachelor's degree or higher |
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| African American education levels: 77.6% of those ages 18+ are high school graduates (versus 83.1% of the population). |
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| African Americans are concentrated in the following geographic regions: 54.8% in the south, 18.8% in the Midwest, 17.6% in the northeast, and 8.9% in the west. |
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| 30.8% of African American families are female headed families. |
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| 32.5% of African American families are married couple families |
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| African Americans reside in 12.0 million households in the US |
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| According to the 2000 US Census, 47.5% of African Americans are male and 52.5% African Americans are female. |
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| African Americans account for 36.4 million, per the 2000 Census, a 19.3% increase from 1990, and projected to grow 19% by 2020; they make up 12.9% of the U.S. population. |
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| African American males were 60% more likely to die from a stroke than their White adult counterparts. |
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| African American adults are twice as likely than their White adult counterparts to have a stroke. |
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| The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004. |
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| African American males were 60% more likely to die from a stroke than their White adult counterparts. |
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| African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts. |
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| African American adults are twice as likely than their White adult counterparts to have stroke. |
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| The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004. |
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| African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all. |
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| One in three ?proactive? or ?smart? shoppers who collect coupons and consult circulars and mailers purchased a different brand from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore. |
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| Thirty-seven percent of shoppers who recall hearing retail audio advertisements purchased a brand different from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore. |
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| Forty-one percent of shoppers who recall hearing retail audio advertisements made a purchase they were not planning on making after hearing a commercial or announcement about the product in the grocery store or drugstore. |
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| Twenty-five percent of U.S. shoppers age 18+ believe that their grocery store and drugstore purchases would be influenced by commercials and promotional announcements heard within the grocery store or drugstore. |
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| Fiftyseven percent of shoppers feel that it is acceptable for retail audio to carry commercials. |
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| Seventy percent of shoppers who recall hearing retail audio advertisements find the commercials and announcements to be very or somewhat helpful to their shopping experience. |
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| Seventy-two percent of shoppers recall hearing promotions for in-store items that were not necessarily on sale. |
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| Ninety-four percent of the shoppers who recall hearing retail audio commercials say the ads were for sale items available in the grocery store or drugstore. |
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| Fifty-four percent of the shoppers who recall hearing retail audio during their most recent shopping trip also recall hearing commercials or promotional announcements. |
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| Women account for two-thirds of the shoppers who recall hearing retail audio advertisements. |
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| Close to one in five of all U.S. shoppers 18+ recall having heard commercials or promotional announcements while shopping in a grocery store or drugstore. |
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| Sixty-seven percent of the shoppers who recall hearing music during their most recent shopping trip identified the music as being programmed specifically for the grocery store or drugstore?as opposed to hearing a local radio station. |
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| Women compose 71% of the shoppers who recall hearing retail audio during their most recent trip to the grocery store or drugstore. |
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| Forty-six percent of these shoppers say they heard music during their most recent shopping trip. |
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| Sixty-seven percent of shoppers in the 18-49 demographic recall having heard music playing in a grocery store or drugstore. |
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| Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week. |
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| Sixty-three percent of primary household shoppers 18+ visit the grocery store two or more times per week. |
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| More than nine out of every 10 U.S. shoppers age 18 or older visited a grocery store at last once during the week. |
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| Over $20 billion in revenue is generated annually. |
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| Each year, over $250 billion is spent on fashion (including accessories) in the United States and over $20 billion in revenue is generated annually. |
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| Over 4 million people are employed in this industry which includes the following areas: design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing and consulting. |
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| 5% of purchasers bought three-quarters of their games in digital format. |
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| 85% of purchasers bought more than three-quarters of their games in physical format, while only 5% of purchasers bought three-quarters of their games in digital format. |
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| The highest ranking genres of games played online were card, puzzle, arcade and word games (44%), family-oriented games (25%) and RPG/MMOGs (19%). Casual, family oriented and gambling games (17%) were generally favored by PC online gamers while console/portable online gamers were more inclined to prefer non-casual game genres such as shooting and racing games. |
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| PC/Mac users spent 5.8 hours a week on online gaming. |
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| The PS3 had a mean weekly total of 6.1 hours |
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| Xbox 360 tops the list regarding hours per week spent playing games online, with a mean of 7.1 hours per week. |
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| Nintendo Wii users are most inclined (76%) to be online gamers. Xbox 360 and PS3 users are next in line, each with about 7 in 10 reporting that they game online. |
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| Among video game systems used for online gaming, Xbox 360 has the highest percentage of use (54%) followed by PS3 (45%). |
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| Females accounted for 42% of online gamers. |
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| The majority of online gamers are console owners and casual gamers from middle income households ($35,000-$75,000) aged 25-44. |
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| 62% of all gamers report playing games online. |
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| The collocation market is estimated to be around $5.5 billion in 2008 and is projected to grow at 19 percent through 2010 |
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| The projected the worldwide hosting market to be around $12.3 billion with about a 26 percent growth rate over the next four years |
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| The number of online video viewers will grow by more than two-thirds to 941 million in 2013, from 563 million in 2008. |
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| If every US citizen between the ages of 10 to 74 walked half hour each day rather than drive, our carbon dioxide emissions would be decreased by 64 million tons. |
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| Consumer Spending per Person per Year: $633.79 (2003), $665.47 (2004), $677.23 (2005), $706.24 (2006), $743.16 (2007) |
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| Consumer Spending per Person per Year: $734.39 (2003), $766.09 (2004), $778.87 (2005), $809.44 (2006), $848.86 (2007) |
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| Media Consumption based on Hours per Person: Subtotal: 3,368 (2003), 3,392 (2004), 3,405 (2005), 3,384 (2006), 3,383 (2007) 65.1 (2007 weekly average) |
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| U.S. Motion Picture Industry Employment Areas in 2007: 192.8 (Production & Services) 136.2 (Video Exhibition) 28.3 (Other), 357.3 (Total) |
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| Internet Users: 2007: Total Internet Users(MM) 405.3, Total Hours per Month 109.0, Total Internet Hours per Month (MM) 25,122.7, Mobile Internet Users(MM) 73.0, Total Hours per Month 9.0, Total Mobile Internet Hours per Month (MM) 656.8 |
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| Internet Users: 2006: Total Internet Users(MM) 362.6, Total Hours per Month 109.0, Total Internet Hours per Month (MM) 23,030.8, Mobile Internet Users(MM) 47.9, Total Hours per Month 9.0, Total Mobile Internet Hours per Month (MM) 431.3 |
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| Household Growth - Internet vs. Broadband vs. DVD: 64.3 - 75.0 (Internet), 23.6 - 60.8 (Broadband), 68.6 - 101.4 (DVD) |
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| PC, Internet, & Broadband Penetration in U.S. Households: 2007: 114.9 (Total HH), 8.9 (PC HH), 75.6% (PC Penetration), 75.0 (Internet HH) 65.3% (Internet Penetration), 60.8 (Broadband HH), 52.9% (Broadband Penetration) |
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| Digital Cable Households: 10.0 (2000), 16.9 (2001), 21.3 (2002), 24.2 (2003), 27.1 (2004), 30.4 (2005), 31.7 (2006), 33.2 (2007) |
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| TV & Cable Penetration in U.S. Households: 2007: 114.9 (Total HH), 112.8 (TV HH), 98.2% (TV Penetration), 69.3 (Total Cable HH) 61.4% (Total Cable Penetration) |
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| Average Price Per DVD Title: $20.15 (2003), $20.32 (2004), $21.20 (2005), $22.29 (2006), 22.11 (2007) |
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| DVD Releases: 2,752 (1999), 3,963 (2000), 5,638 (2001), 7,388 (2002), 10,362 (2003), 12,230 (2004), 13,922 (2005), 13,604 (2006), 12,050 (2007) |
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| DVD Player Shipments to Dealers Annual Total from 2006 to 2007: 19,788,279 (2006), 21,248,257 (2007) |
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| 2007 Top 10 Home Video Sell-Through Titles: Happy Feet, Transformers, Pirates of the Caribbean: At World?s End, 300, Ratatouille, Shrek The Third, Harry Potter and the Order of the Phoenix, The Departed, Night at the Museum, The Bourne Ultimatum |
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| DVD Player & VCR Penetration in U.S. TV Household (2007): 112.8 (TV HH), 98.0 (DVD HH), 88.8 (VCR) |
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| MPAA Member Subsidiary/Affiliate* Average Distribution of U.S. Advertising Costs by Media: $8.29 (2001), $10.96 (2002), $13.25 (2003), $10.13 (2004), $13.31 (2005), $15.74 (2006), $22.97 (2007) |
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| Average Marketing Costs of New Feature Films: $31.01 (2001), $30.62 (2002), $39.05 (2003), $34.36 (2004), $36.19 (2005), $34.53 (2006), $35.87 (2007) |
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| Average Negative Costs 2001-2007: $47.7 (2001), $47.8 (2002), $66.3 (2003), $65.7 (2004), $63.6 (2005), $65.8 (2006), $70.8 (2007) |
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| Top Grossing Films by Rating 1968-2007: (Rated G) Finding Nemo, The Lion King, Monsters inc, Toy Story 2, Cars, (Rated PG) Star Wars, Shrek 2, E.T, Star Wars: Ep. I The Phantom Menace, Shrek The Third, (Rated PG-13) Titanic, Pirates of The Caribbean: Dean Man?s Chest, Spider-Man, Star Wars: Ep. III Revenge of the Sith, Lord of the Rings: Return of the King (Rated R) The Passion of The Christ, The Matrix: Reloaded, Beverly Hills Cop, The Exorcist, Saving Private Ryan |
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| Percent of Films by Rating 1968 to 2007: G (6%), PG (20%), PG-13 (13%), R (59%), NC-17/X (2%) |
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| Average Box Office of New Releases: MPAA New Releases 2003-2007: $45.7 (2003), 43.3 (2004), $39.7 (2005), $40.2 (2006), $45.7 (2007) |
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| Average Box Office of New Releases: All New Releases 2003-2007: $16.1 (2007),$15.4 (2006),$16.7 (2005),$18.2 (2004),$19.7 (2003) |
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| 2007 High Grossing Opening Weekend Films: Spider-Man 3, Pirates of the Caribbean: At World?s End, Shrek The Third, I Am Legend, Harry Potter & The Order of the Phoenix, The Simpsons Movie, 300, Transformers, The Bourne Ultimatum, National Treasure: Book of Secrets, Fantastic Four: Rise of the Silver Surfer, Ghost Rider, Rush Hour 3, Ratatouille, Alvin & The Chipmunks, American Gangster, Wild Hogs, Bee Movie, Ocean?s Thirteen, Enchanted |
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| Percentage of Respondents in Each Category: Print (46%), Word of Mouth (48%), Theater (54%), Internet (73%), TV/Radio (75%), |
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| 2007 Average National Ticket Price: Football Game ($65.25), Basketball Game ($46.75), Hockey Game ($44.60), Theme Park ($35.30), Baseball Game ($23.50), Movie Theater ($6.88) |
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| 2006 Average National Ticket Price: Football Game ($62.00), Basketball Game ($45.92), Hockey Game ($42.13), Theme Park ($34.46), Baseball Game ($22.30), Movie Theater ($6.55) |
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| Average Annual Cinema Admission Price (US $): 5.66 (2001), 5.81 (2002), 6.03 (2003), 6.21 (2004), 6.41 (2005), 6.55 (2006), 6.88 (2007) |
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| 2007 U.S. Admissions/Attendance: Movies (1400), Theme Parks (341), Sports (186) |
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| U.S. Admissions Per Moviegoer by Ethnicity (2007): 11.1 (Other), 10.8 (Hispanic), 7.9 (Caucasian), 7.8 (African American) |
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| U.S. Admissions Per Moviegoer by Ethnicity (2006): 8.8 (Other), 8 (Hispanic), 7.1 (Caucasian), 9 (African American) |
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| MPAA Member Company Average Distribution of U.S. Advertising Costs by Media: Newspaper (10%), Network TV (22%), Spot (14%), Internet Online (4%), Trailers (4%), Other Media (24%), Other Non-Media (22%) |
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| Average U.S. Theatrical Costs ($ M): $78.7 (2001), $78.2 (2002), $105.8 (2003), $100.5 (2004), $99.7 (2005), $100.8 (2006), $106.6 (2007) |
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| Top 20 Grossing Films by Domestic Box Office (Millions): 1. Spider-Man 3 ($336.5), 2. Shrek The Third ($322.7), 3. Transformers ($319.2), 4. Pirates of the Caribbean: At World?s End ($309.4), 5. Harry Potter & The Order of the Phoenix ($292.0), 6. I Am Legend ($251.7), 7. The Bourne Ultimatum ($227.5), 8. 300 ($210.6), 9. Ratatouille ($206.4), 10. National Treasure: Book of Secrets ($205.7), 11. Alvin & The Chipmunks ($204.1), 12. The Simpsons Movie ($183.1), 13. Wild Hogs ($168.3), 14. Knocked Up ($148.8), 15. Rush Hour 3 ($140.1), 16. Live Free or Die Hard ($134.5), 17. Fantastic Four: Rise of the Silver Surfer ($131.9), 18 American Gangster ($130.1), 19. Bee Movie ($126.2), 20. Enchanted ($124.9) |
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| Number of Films Reaching Key Domestic Box Office Benchmarks (2007): 17 gross $100 to $199 Million, 7 gross $200 to $300 Million, 4 gross $300 Million & Over |
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| Number of Films Reaching Key Domestic Box Office Benchmarks (2006): 13 gross $100 to $199 Million, 5 gross $200 to $300 Million, 1 gross $300 Million & Over |
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| Domestic Theatrical Admissions (Billions) from (2001-2007): $1.44 (2001), $1.60 (2002), $1.52 (2003), $1.48 (2004), $1.38 (2005), $1.40 (2006), $1.40 (2007) |
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| Worldwide International Box Office (US $ Billions) from (2001-2007): $8.6 (2001), $10.5 (2002), $10.9 (2003), $15.7 (2004), $14.3 (2005), $16.3 (2006), $17.1 (2007) |
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| Worldwide Domestic Box Office (US $ Billions) from (2001-2007): $8.1 (2001), $9.3 (2002), $9.2 (2003), $9.2 (2004), $8.8 (2005), $9.1 (2006), $9.6 (2007) |
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| Domestic Box Office (US $ Billions) from (2001-2007): $8.125 (2001), $9.272 (2002), $9.165 (2003), $9.215 (2004), $8.832 (2005), $9.138 (2006), $9.629 (2007) |
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| Muzak revenue for 2008 was $249.1 million |
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| 20% of the store customers said music has encouraged them to spend more time in a store |
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| One in five (21%) Internet users ages 13 to 54 now accesses streaming video to watch full episodes of TV programs |
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| Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus year ago |
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| U.S. video game sales were up 13% in January 2009, to $1.33 billion. |
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| 2008 Online Search Advertising Revenue: $10.691 billion (2008), $12.285 billion (2009), $13.880 billion (2010) |
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| 2005 US Retail Ecommerce Revenue: $82.3 billion |
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| 2006 US Retail Ecommerce Revenue: $102.1 billion |
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| The heaviest online spending day of 2006: $667 million |
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| US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) |
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| Heaviest online shopping day of 2005: $556 million on December 12 |
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| Heaviest shopping day of 2005 was Monday, December 12: $556 million on December 12 |
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| Online Holiday E-commerce Sales in 2005 - 2006 (not counting travel revenues): 2005 ($19.6 billion), 2006 ($24.6 billion) |
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| Of the 31 percent of employees who distributed sexually explicit material from work, 36 percent worked at companies larger than 500 employees; 27 percent worked for companies with 20 employees or less. |
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| 28% of those questioned said they had downloaded sexually explicit content from the Web while on the job. U.S.-based employees were slightly less likely to do so than workers in other countries. |
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| REALTOR affiliation with firms: Independent contractor 83%; Employee 6%; Other 11% |
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| Number of years with present firm (median): Agents - 3 years; Brokers - 7 years |
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| Sides per agent: For all REALTORS? in 2006, the typical brokerage specialist completed 10 transaction sides |
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| Affiliate membership of REALTORS ?: CCIM: 1%; CRE: 1%; CRB: 3%; CRS: 10%; IREM: 1%; REBAC: 10%; RLI: 1%; SIOR: less than 1%; WCR: 4% |
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| Formal education of REALTORS?: Some college: 34%; associate degree: 12%; Bachelor's degree: 26%; High school graduate: 8%; Graduate degree and above: 10%; Some graduate school: 8% |
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| REALTORS? by gender: Male 41%; Female 59% |
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| Real estate experience of all REALTORS? (median): 7 years |
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| Percent of business generated by REALTOR? personal web site (all REALTORS?): Zero - 28%; over 25%- 12% |
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| Gross personal income of Realtors by hours worked: $63,000 (median for 40-59 hrs.) |
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| Hours worked by all REALTORS? (nationwide): 40 per week |
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| Snacks and soda vending machine sales alone totaled more than $20 billion in 1999. |
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| Religion, $102.32 billion (33.4%), Education, $43.32 billion (12.1%), Human services, $29.64 billion (9.7%), Health, $23.15 billion (7.6%), Public-Society benefit ($22.65) billion (7.4%), Arts, culture and humanities, $13.67 billion (4.5%), International affairs, $13.22 billion, 4.3% Environment and animals, $6.96 billion, 2.3% Foundations, $27.73 billion, 9.1% Unallocated giving, $23.67, 7.7% |
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| Religious organizations continue to receive the biggest share of donations accounting for 33.4% of the total giving. |
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