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African-American Statistics / African-American Stats   
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African-American stats include education statistics, health statistics, Internet usage, demographics and other trends and data related to African-Americans.

Category Tags / Keywords:  African-American, black, negro, slavery, minorities, minority

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African-American Stats

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Likelihood that African American mothers will begin prenatal care in the 3rd trimester, or not receive prenatal care at all vs. non-Hispanic white mothers  African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all.
The infant mortality rate for African American mothers with over 13 years of education compared to Non-Hispanic White mothers in 2004  The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
Likelihood that African American adults will have a stroke compared to their White adult counterparts  African American adults are twice as likely than their White adult counterparts to have stroke.
Likelihood that African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts  African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts.
Likelihood that African American males will die from a stroke compared to their White adult counterparts  African American males were 60% more likely to die from a stroke than their White adult counterparts.
The infant mortality rate for African American mothers with over 13 years of education compared to Non-Hispanic White mothers in 2004  The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
Likelihood that African American adults will have a stroke compared to than their White adult counterparts  African American adults are twice as likely than their White adult counterparts to have a stroke.
Likelihood that African American males will die from a stroke compared to their White adult counterparts  African American males were 60% more likely to die from a stroke than their White adult counterparts.
Number of African Americans in the US in 2000  African Americans account for 36.4 million, per the 2000 Census, a 19.3% increase from 1990, and projected to grow 19% by 2020; they make up 12.9% of the U.S. population.
Gender breakdown of the African American population in the US in 2000  According to the 2000 US Census, 47.5% of African Americans are male and 52.5% African Americans are female.
Number of black households there are in the US  African Americans reside in 12.0 million households in the US
% of African American families that are married couple families  32.5% of African American families are married couple families
% of African American families that are female headed families  30.8% of African American families are female headed families.
Regions in the US with the highest concentration / number of African Americans  African Americans are concentrated in the following geographic regions: 54.8% in the south, 18.8% in the Midwest, 17.6% in the northeast, and 8.9% in the west.
Education levels of African Americans vs. the general population  African American education levels: 77.6% of those ages 18+ are high school graduates (versus 83.1% of the population).
% of African Americans that have a bachelors degree or higher  14.6% of African Americans possess a Bachelor's degree or higher
% of African Americans that have advanced degrees  4.3% of African-Americans hold advanced degrees.
Number of African American owned businesses in the US in 1997  There were approximately 800,000 million African American-owned businesses in 1997, a 26% increase from 1992 versus a 7% increase for all firms
% of all minority-owned firms that are African-American owned  African American businesses account for 27% of minority-owned firms
Revenue generated by African American owned businesses  African American owned businesses / firms generate $71.2 billion in revenue.
Average income of African Americans  In 2000, median income of African-Americans was $30,436, a 27.6% increase from 1990 versus $42,151 for the U.S.--only a 10.2% increase from 1990.
% of African American households with incomes of $50,000 or more in 1999  27.4% African American households had incomes of $50,000 or more in 1999.
% of African Americans that were homeowners in 2002 / Number of African American homeowners   51% of African Americans were homeowners in 2002, up from 42% in 1990
Number of African Americans that own homes valued at $200,000 or more  1.75 million African-Americans own homes valued at $200,000 or more.
Likelihood of African Americans to buy products from companies that give back to the community with jobs, educational support and other quality of life improvements  African Americans are 80% more likely to buy products from companies that give back to the community with jobs, educational support and other quality of life improvements.
Likelihood of African Americans to be among the first to discover new trends compared to whites  African Americans are twice as likely as whites to be among the first to discover new trends, and they consider themselves on the cutting edge.
% / percent of African Americans that say it is important to keep up with the latest technology products and services  71% of African Americans say it is important to keep up with the latest technology products and services.
% / percent of African Americans that need to keep up on the latest trends in movies, music and TV  48% African Americans need to keep up on the latest trends in movies, music and TV.
% of African Americans that like to buy brands that let others know they have "made it"  37% of African Americans like to buy brands that let others know they have "made it" versus 14% of whites.
Number of hours per week spent viewing television in African American households  African Americans have the highest television viewing in their households, at an average of 75.8 hours per week
Number of hours per week African Americans spend listening to the radio  African Americans have the highest weekly radio listening time at 24.5 hours per week.
% of the population reached by African-American targeted media outlets  African-American targeted media outlets reach 89% of this population.
Number of the African-American Internet users in 2003  The African-American Internet audience has grown to over 10 million surfers in 2003
Average time spent on the web each month by African-American Internet users  African-American Internet users spend a monthly average of 44 hours on the web.
Number of colleges and universities, public and private, that were established to provide Blacks with an education when there was nowhere else from them to go in post-slavery years  Currently 105 colleges and universities, 51 public and 54 private, were established to provide Blacks with an education when there was nowhere else for them go in post-slavery years.
% of African American population that resides in the South  African Americans are geographically concentrated in the South, where 55% of the African American population resides.
Number of black students enrolled in black colleges  Nearly 276,000 black students attend a black college or university in 2000, an 18% increase from 1980.
% of black college graduates produced by black colleges / universities  Black colleges or universities have produced about 25% of all black college graduates, though they represent only 3% of all U.S. colleges and universities.
The median income of Blacks ages 25+ with degrees compared to those without  The median income of Blacks ages 25+ with degrees is at least 45% higher than those without.
Spending power of Historically Black Colleges and Universities in 1992  Campuses and students have substantial spending power, an estimated $2.5+ billion in 1999 for 42 of the public Historically Black Colleges and Universities
Number of fans / people that watch HBCU events (The State Farm Bayou Classic (football); the Central Intercollegiate Athletic Association basketball tournament; and the Honda Battle of the Bands)  The State Farm Bayou Classic (football) draws about 76,000 fans and a large TV audience (NBC); the Central Intercollegiate Athletic Association basketball tournament attracts 72,000+ fans and over 24 million TV viewers (WGN); and the Honda Battle of the Bands attracts about 60,000 fans.
% increase in Black interracial marriages from 1970 to 2000  Black interracial marriages increased 436% between 1970 and 2000.
Blacks and Whites compared to each other that approve of interracial marriages  80% of Blacks, compared to 70% of Whites (up from only 4% in 1958), approved of interracial marriages
% / percentage of Blacks and Whites that would condone their child or grandchild marrying someone of another race  86% of Blacks and 66% of Whites would not object to their child or grandchild marrying someone of another race.
The few Blacks and many Whites who believe that the goals of the Civil Rights Movement have been achieved  Only 21% of Blacks believe that the goals of the Civil Rights Movement have been achieved, compared to the 56% of Whites who believed so
The percent of Blacks and Whites who felt that Blacks are treated fairly  Only 38% of Blacks, compared to 76% of Whites, felt that Blacks are treated fairly.
% of Blacks compared to Whites who think that black children still do not have education equality with white children  Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children
US age group that is the least optimistic towards race relations  Those under 30 years old are the least optimistic that race relations will continue to be a problem with little variation among racial group responses
% of Blacks compared to Whites that feel progress has been made in educational equality since the Brown versus the Board of Education decision  77% of Blacks, compared to 92% of Whites, felt progress has been made in educational equality since the Brown versus the Board of Education decision.
% of Blacks versus Whites that were satisfied with their educations  78% of Blacks (versus 89% of Whites) were satisfied with their educations, according to a 2003 Gallup poll.
% of Blacks to Whites who think that black children still do not have education equality with white children  Blacks are twice as likely as Whites (68% compared to 34%) to think that black children still do not have education equality with white children, per the Gallup poll.
Educational improvement theory of Blacks versus theory of Whites  Blacks are twice as likely as Whites to indicate that better teachers would improve the situation; Whites are twice as likely as Blacks to say more family involvement is a solution.
In 2003, the % of Blacks who believe Black children had as good a chance as Whites in their community to get a good education  Only 50% of Blacks in 2003 (a slight decrease from 1962 results) said Black children had as good a chance as Whites in their community to get a good education versus 81% of Whites
Increase in median income for Blacks and Whites from 1987 to 2001  Median income for Blacks increased 88.0% between 1987 and 2001, outpacing the 62.1% growth in White median income.
Increase in spending power for Blacks from 1990 to 2002  Spending power for Blacks has increased 104% from $316.6 billion in 1990 to $645.9 billion in 2002 and is expected to increase 32.0% to $852.8 billion by 2007.
Increase in the number of Blacks in managerial and professional specialty positions from 1983 to 2002   The number of Blacks in managerial and professional specialty positions increased 157.2% between 1983 and 2002.
Pay / Income comparison of Blacks to Whites even with education, training and other factors being equal  2003 average weekly income was 28.8% less for Black males and 15.5% less for Black females compared to their White counterparts
% of the charges filed with the Equal Employment Opportunity Commission in 2003 were based on race.  35% of the 80,000 of the charges filed with the Equal Employment Opportunity Commission (EEOC) in 2003 were based on race, representing the most significant charge.
% of Blacks versus % of Whites who feel Blacks have achieved equality in the realm of job opportunities.  Only 12% of Blacks in 2003, versus 61% of Whites, feel Blacks have achieved equality in the realm of job opportunities.
Racial groups that would rather live in mixed neighborhoods than with their own race.  Majorities of all racial groups would rather live in racially mixed neighborhoods than surround themselves with their own race.
Number of Blacks who lived in the suburbs in 2000, and their growth rate of moving to the suburbs vs. Whites  14 million Blacks lived in the suburbs in 2000, and their growth rate of moving to the suburbs was 2.5 times that of Whites since 1990.
% of Home ownership among Blacks in 2002 and the increase since 1990.  Home ownership among Blacks was 51% in 2002, up from 42% in 1990
Likelihood of Blacks that are denied mortgages and home improvement loans compared to Whites  Blacks are denied mortgages and home improvement loans at twice the rate of Whites
% of Blacks in 2003 that were denied a chance to rent or buy housing.   About 33% of Blacks in 2003 they were denied a chance to rent or buy housing due to race.
% of Blacks compared to Whites that are satisfied with their opportunities to succeed in life.  77% of Blacks, compared to 92% of Whites, are satisfied with their opportunities to succeed in life
% of Blacks that recently experienced some form of discrimination.  Nearly 50% of Blacks had recently experienced some form of discrimination, such as in retail stores (26%).
Likelihood of Blacks to have inadequate access to health care and receive lower quality of care than Whites.  Blacks are more likely to have inadequate access to health care and receive lower quality of care compared to Whites even though their need for health care can be greater.
Those ages 25+ who completed high school or more in 2000 compared to those who completed 4 years of college or more in 2000.  79.5% of those ages 25+ completed high school or more in 2000 compared to 51.4% in 1980; 16.1% completed 4 years of college or more in 2000 versus 7.9% in 1980.
% of 18-24 year old African-American high school graduates that were in degree granting institutions in 2000 compared to 1980  39.3% of 18-24 year old high school graduates were enrolled in degree granting institutions in 2000 compared to 27.6% in 1980.
Increase in percentage of degrees conferred to Blacks since 1980.  The increase in degrees conferred to Blacks (1980 versus 2000) - Associate's 80.%, Bachelor's 83.%, Master's 123.%, Doctor's 7.5%, First-Professional 8.8%, Total 8.4%
Most popular areas for Master's Degrees obtained by African-Americans  Education (31.7%) and business (25.8%) are the most popular areas of interest for Master's degrees obtained by African-Americans.
Most popular areas for Doctor's Degrees obtained by African-Americans  Education (34.7%) and psychology (12.0%) are the most popular areas of interest for Doctor's degrees obtained by African-Americans.
Likeliness of Blacks to obtain their degree in education over Whites.  Blacks were nearly twice as likely as Whites to obtain a degree in education.
Likelihood for African-Americans to get degrees in Law and medicine for their first-professional degrees vs. Whites  Law (51.2%) and medicine (20.0%) for first-professional degrees which was comparable to Whites (50.5% and 17.6% respectively).
% of Blacks age 16 or older, with at least a Bachelor's degree, that participated in the labor force in 2001 compared to those with only a high school degree.  83.7% of Blacks age 16 or older, with at least a Bachelor's degree, participated in the labor force in 2001 compared to 69.2% of those with only a high school degree.
% of African-American households that had income of $50,000 or more in 2000 compared to 1980  27.8% of households had income of $50,000 or more in 2000 compared to 15.4% in 1980.
The median income increase for African-Americans from 1980 to 2000  Their median income increased 42.1%, from $21,418 in 1980 to $30,439 in 2000.
Mean income by degree for Black workers age 25 or older in 2001  Mean income by degree for Black workers age 25 or older in 2001 was: $18,935 high school; $27,633 Associate's; $36,323 Bachelor's; $43,084 Master's; $49,421 Doctor's; and $54,722 professional.
Spending power of Black workers.  Buying power for Blacks increased 102% from 1990 to 2002, reaching $645.9 billion.
% of Black households with income of $50,000 or more who own life insurance policies versus % of Whites  71% of Black households with income of $50,000 or more own life insurance policies versus 62% of Whites
% of Blacks with income of $50,000 or more compared to Whites, who own fixed or variable annuities  34% of Blacks own fixed or variable annuities compared to 26% of Whites.
% of Black home owners with household incomes of $75,000 or higher in 2000  Home ownership in 2000 among Blacks with household incomes of $75,000 or higher was 79.8% compared to 39.9% for those with household incomes less than $50,000.
% Blacks who lived in suburban areas in 2000  39% lived in suburban areas in 2000, reflecting improved socioeconomic status which has allowed them to leave inner cities.
Likelihood of Blacks to travel 1+ hours to their favorite store and to go out of their way to locate new stores compared to all consumers  Twice as likely as any other group to travel 1+ hours to their favorite store and to go out of their way to locate new stores, particularly if it means finding a bargain.
% that will travel 1+ hours to shop at a factory outlet, compared to all consumers.  34% will travel 1+ hours to shop at a factory outlet, compared to 27% of all consumers.
% Blacks spend on weekly groceries vs. the general population  Blacks spend 33% more on weekly groceries compared to the general population
Blacks average weekly store visits and spending  Blacks average weekly store visits and spending are higher than the general market.
% of Blacks that use a shopping list often.  They are impulse shoppers, and only about 36% claim to use a shopping list often; thus, in-store sampling and displays can influence purchase decisions.
Likeliness of Blacks to buy name brand clothing  They are considered the most fashion conscious racial/ethnic group, and they are more likely to buy name brands and high fashions as symbols of their success.
% of Blacks that are likely to keep up with changes in trends and fashions compared with Whites  34% are likely to keep up with changes in trends and fashions compared to 25% of Whites
Likeliness of Blacks compared to Whites to discover new trends  Blacks are twice as likely as Whites to discover new trends and consider themselves on the cutting edge of electronics products.
The increase of computer, Internet, and related equipment purchased by Blacks between 1999 and 2000  Their purchases of computer and related equipment increased 33% between 1999 and 2000 to $1.6 billion, and Internet usage has increased, presenting another way to target shoppers.
African American expenditures on new and used vehicles  African American expenditures on new and used vehicles reportedly doubled in about 5 years from $22 billion in 1996 to $43.2 billion.
Size of the book market for Blacks in 2006.  The book market for Blacks has doubled 1992-2000 to $356 million.
% of African-American book buyers that rely on the recommendations from friends and family, compared to all consumers  Most Blacks are generally not influenced by best seller lists or reviews, and nearly 75% rely on the recommendations of friends and family, compared to 8% of all consumers.
% of advertising budgets that are devoted to campaigns targeting African-Americans  Only about 1% of advertising budgets are devoted to campaigns targeting African Americans
Number of members in the "notorious nine" black fraternities and sororities  The original "notorious nine" black fraternities and sororities have about one million active members
Number of members in the service organization Jack and Jill of America  Jack and Jill of America, a service organization for black families has over 40,000+ members.
Number of members in the women's service organization "The Links"  The Links, a women's service organization, has 10,000+ upscale members.
Number of members in The National Medical Association  The National Medical Association has over 25,000 physician members.
Number of members in The National Bar Association  The National Bar Association has over 20,000 lawyers, judges and law student members.
Number of members in The National Society of Black Engineers  The National Society of Black Engineers has 15,000+ student and professional members.
Number of members in The National Black MBA Association  The National Black MBA Association has over 100,000 MBAs and 6,000+ members.
Amount of money contributed by the Alpha Phi Alpha fraternity to Church's Chicken  Alpha Phi Alpha entered a $30 million agreement with Church's Chicken for 50 franchises.
Average income of the majority of the members of Alpha Phi Alpha  65% of Alpha Phi Alpha brothers have median income of $125,000.
% of all black doctors, lawyers and dentists that are members of Alpha Phi Alpha fraternity  An estimated 65%-75% of all black doctors, lawyers and dentists are members of this fraternity.
% of very successful Delta Sigma Theta sisters  72% of Delta Sigma Theta sisters are homeowners, and the majority are professionals.
Average income of the majority of National Black MBA Association members  Over 80% of National Black MBA Association members annually earn in excess of $75,000.
Number of Black men in the US in 2000 and their % of total Blacks in the US  Black men: 15.9 million strong in 2000, representing 47.5% of blacks.
Number of African-American men in the US by 2010  There will be 17.8 million African-American men in the US by 2010.
Average life expectancy of Black Males between 1990 and 2000 compared to white males  The average life expectancy increased at nearly double the rate of white males between 1990 and 2000 (5.7% versus 2.9%).
Death rate per 1,000 Black males between 1990 and 2000 compared to white males  Their death rate per 1,000 declined 14.9% between 1990 and 2000 to a low of 8.6 compared to a 2.1% decrease for white males to 9.1.
Likelihood of Black males ages 18+ in 2000 to be married vs. white males  Less likely to be married: 46.7% versus 67.4% of white males ages 18+ in 2000.
% change in two parent Black households versus one parent households from 1990 to 2000 compared to whites  Two-parent family groups increased at nearly double the U.S. rate from 1990 to 2000 and one-parent family groups headed by black fathers increased 51.6%.
% of Blacks ages 25+ that were at least high school graduates in 2000 compared to 1980  78.7% of those ages 25+ were at least high school graduates in 2000 compared to 50.8% in 1980.
% of Black males that were at least college graduates in 2000 compared to 1980  16.3% of those ages 25+ were at least college graduates in 2000 compared 8.4% in 1980.
% change in black male college enrollment during 1980-2000 compared to white males  Their college enrollment increased 71.2% during 1980-2000 versus 10.6% for white males; for 1990-2000, the increase was 38.8% versus 1.5% for white males.
Mean earnings of Blacks between 1990 and 2000  Mean earnings for Blacks increased by 59.7% between 1990 and 2000 to $30,109.
Black's increase in pay for those with a Bachelor's degree  Blacks with Bachelor's degrees realized a 67.2% increase from $29,471 to $49,270.
Black's increase in pay for those with an Advanced degree  Black advanced degree holders realized a 54.0% increase in pay from $39,104 to $60,207.
% of Blacks that held roles in executive, managerial and professional specialty fields in 2000 vs. 1990  18.3% held such positions in 2000 compared to about 12% in 1990.
Number of Black male CEOs among the Fortune 500 and other senior roles  There are three (3) Black male CEOs among the Fortune 500 and many in other senior roles.
% of Blacks that are entrepreneurial / started their own businesses compared to Whites  26% of black males with graduate degrees have started their own businesses compared to only 10% of whites.
% growth in Black elected officials  There was an 84.1% increase in black elected officials during 1980-2000.
% of Black population that were registered voters in 2000 compared to 1994  59.6% were registered to vote in 2000 compared to 55.2% in 1994.
% of Blacks voted in the last presidential election compared to 1994  49.5% voted in the last presidential election compared to only 35.7% in 1994.
Likeliness of Blacks to register to vote versus Hispanic and Asian males  Blacks are twice as likely as Hispanic and Asian males to have been registered voters and to have voted in 2000.
Likelihood of African American women to be diagnosed with stomach cancer and/or die from stomach cancer, compared to non-Hispanic white women  African American women are twice as likely to be diagnosed with stomach cancer, and they were 2.4 times as likely to die from stomach cancer, compared to non-Hispanic white women.
Likelihood of African American adults to be diagnosed with diabetes by a physician compared to non-Hispanic white adults  African American adults were 1.9 times more likely than non-Hispanic white adults to have been diagnosed with diabetes by a physician.
Likelihood of diabetic African Americans to be hospitalized versus the likelihood of diabetic Whites in 2003  In 2003, diabetic African Americans were 1.7 times more likely as diabetic Whites to be hospitalized.
Likelihood of African American men to start treatment for end-stage renal disease related to diabetes, compared to non-Hispanic white men in 2002  In 2002, African American men were 2.1 times as likely to start treatment for end-stage renal disease related to diabetes, compared to non-Hispanic white men.
Likelihood of African Americans to die from diabetes versus non-Hispanic Whites In 2005  In 2005, African Americans were 2.2 times as likely as non-Hispanic Whites to die from diabetes.
Likelihood of African American men to die from heart disease, compared to non-Hispanic white men in 2005  In 2005, African American men were 30% more likely to die from heart disease, as compared to non-Hispanic white men.
Likelihood of African American women to be obese versus non-Hispanic white women  African American women are 1.7 times as likely as non-Hispanic white women to be obese.
Rate of African American males with Aids versus non-Hispanic white males  African American males had more than 7 times the AIDS rate of non-Hispanic white males.
Number of African American deaths by AIDS/HIV versus non-Hispanic white men  African American men were more than 9 times as likely to die from HIV/AIDS as non-Hispanic white men.
Likelihood of African Americans to have high blood pressure versus non-Hispanic whites  African Americans were 1.4 times as likely as non-Hispanic whites to have high blood pressure.
% of HIV/AIDS cases African Americans accounted for in 2006  Although African Americans make up only 13% of the total U.S. population, they accounted for 47% of HIV/AIDS cases in 2006.
African American females AIDS rate compared to non-Hispanic white females  African American females had more than 21 times the AIDS rate of non-Hispanic white females.
Likelihood of African American women to die from HIV/AIDS versus non-Hispanic white women  African American women were more than 20 times as likely to die from HIV/AIDS as non-Hispanic white women.
% and age of African Americans to have received the influenza shot in the past year, compared to non-Hispanic whites of the same age group in 2005  In 2005, African Americans aged 65 and older were 40% less likely to have received the influenza (flu) shot in the past 12 months, compared to non-Hispanic whites of the same age group.
Likelihood that African American children aged 19 to 35 were fully immunized, when compared to non-Hispanic white children  Although African American children aged 19 to 35 months had comparable rates of immunization for hepatitis, influenza, MMR, and polio, they were slightly less likely to be fully immunized, when compared to non-Hispanic white children.
Number of African American infants that were likely to die from causes related to low birth weight compared to non-Hispanic white infants  African American infants were almost four times as likely to die from causes related to low birth weight, compared to non-Hispanic white infants.
Number of African American mothers likely to begin prenatal care in the 3rd trimester, or not receive prenatal care at all versus non-Hispanic white mothers  African American mothers were 2.6 times as likely as non-Hispanic white mothers to begin prenatal care in the 3rd trimester, or not receive prenatal care at all.
% and age of African American adults likely to have ever received the pneumonia shot, compared to non-Hispanic white adults in 2005  In 2005, African American adults aged 65 and older were 30% less likely to have ever received the pneumonia shot, compared to non-Hispanic white adults of the same age group.
African American infant mortality rate versus non-Hispanic whites in 2005  In 2005, African Americans had 2.3 times the infant mortality rate of non-Hispanic whites.
Number of African Americans that had the sudden infant death syndrome mortality rate comparted to non-Hispanic whites  African Americans had 1.8 times the sudden infant death syndrome mortality rate compared to non-Hispanic whites.
The infant mortality rate for African American mothers with over 13 years of education compared to Non-Hispanic White mothers in 2004  The infant mortality rate for African American mothers with over 13 years of education was almost three times that of Non-Hispanic White mothers in 2004.
Number of African American adults likely to have a stroke compared to White adult counterparts  African American adults are twice as likely than their White adult counterparts to have a stroke.
Likelihood of African American stroke survivors to become disabled and have difficulty with activities of daily living compared to non-Hispanic white counterparts  African American stroke survivors were more likely to become disabled and have difficulty with activities of daily living than their non-Hispanic white counterparts.
Likelihood of African American males to die from a stroke compared to their White adult counterparts  African American males were 60% more likely to die from a stroke than their White adult counterparts.
% of Blacks that earned at least a high school diploma compared to Whites 15 years and over in 2006  In 2006, as compared to Whites 15 years and over, a lower percentage of Blacks had earned at least a high school diploma (74 percent and 85 percent, respectively).
% of Black women who had earned at least a bachelor's degree compared to Black men in 2006  More Black women than Black men had earned at least a bachelor's degree (16 percent compared with 14 percent),
% of non-hispanic men who had earned at least a bachelor's degree compared to non-Hispanic women in 2006  Among non-Hispanic Whites, a higher proportion of men than women had earned at least a bachelor's degree (25 percent and 24 percent, respectively).
The average African-American family median income versus non-Hispanic White families  The average African-American family median income was $33,916 in comparison to $54,920 for non-Hispanic White families.
Percent of African-Americans in comparison to non-Hispanic Whites in poverty in 2007  24.5% / percent of African-Americans in comparison to 8.2% / percent of non-Hispanic Whites were living at the poverty level.
The unemployment rate for Blacks versus non-Hispanic Whites and the consistency for both men and women  In 2007, the unemployment rate for Blacks was twice that for non-Hispanic Whites (8 percent and 4 percent, respectively). This finding was consistent for both men (9 percent compared with 4 percent) and women (8 percent compared with 4 percent).
Percent of African-Americans that used employer-sponsored health insurance in comparison to non-Hispanic Whites in 2007  In 2007, 49 percent of African-Americans in comparison to 66 non-Hispanic Whites used employer-sponsored health insurance.
Percent of African-Americans in comparison to non-Hispanic Whites who relied on public health insurance in 2007  Also in 2007, 23.8 percent of African-Americans in comparison to 9 percent of non-Hispanic Whites relied on public health insurance.
Percent of African-Americans in comparison to non-Hispanic whites with no insurance  In 2007, 19.5 percent of African-Americans in comparison to 10.4 percent of non-Hispanic whites were uninsured.
Spending power of African-Americans in 2008  Spending power of African-Americans / Blacks in the US totaled $913 billion.
Total spending on African-American media in the first three quarters of 2008.  Total spending on African-American media in the first three quarters of 2008 was $1.8 billion, down 5.3% from the same period in 2007.
The largest advertising spender targeting African Americans / Blacks.  Procter & Gamble was the largest advertising spender targeting African Americans / Blacks.
Benefit of the purchasing power of the African-American community.  Some experts state that the purchasing power of the African-American community would make us the 5th largest country in the world.
% of Black earnings going to businesses outside of the Black community  95% of the income of Blacks go to businesses outside of the Black community.
% of what African-Americans control in all of the resources and wealth in the United States  African-Americans control less than 2% of all the resources and wealth in the United States.
% / Percent of black Americans with online access that found the Internet useful for getting health care information, compared with white Net users  45% of black Americans with online access found the Internet useful for getting health care information, compared with 35% of white Net users.
Likelihood of Blacks to say the Internet helps them pursue hobbies  Blacks are more likely to say the Internet helps them pursue hobbies
Likelihood of blacks versus whites to use the Internet to find information on religion, jobs and housing  Blacks were more likely than whites to use the Internet to find information on religion, jobs and housing.
The tendency of white Internet users to find the Internet useful for connecting with families and friends compared to black Internet users  Whites have a greater tendency to find the Internet useful for connecting with families and friends compared to blacks.
Top Five Expenditures of African-American consumers in 2006  Housing $121.6 billion, Food $59.2 billion, Cars/Trucks $32.1 billion, Clothing $27.7 billion, Health Care $17.8 billion
By 2002, proportion of black men in the U.S. that were idle all year long  By 2002, one of every four black men in the U.S. was idle all year long.
% / Percent of African-American males between the ages of 16 and 22 out of work and not in school.  More than 50% of African-American males between the ages of 16 and 22 are out of work and not in school
% / Percent of juvenile parolees that are African-American males  87% percent of juvenile parolees are African-American males.
Percent of adult parolees that are African-American males  60% of adult parolees are African-American males
Percent of black males who graduated from Chicago high schools since 1995, versus percent who have dropped out.  38 percent of black males graduated from Chicago high schools since 1995, while 62 percent have dropped out
% / percent of black men between the ages of 16 through 64 that were employed from 2000 to 2003.  Only 51.8 percent of black men between the ages of 16 through 64 were employed from 2000 to 2003.
% / Percent of black males ages 25-29 who were in prison or jail versus white men in the same age group.   12.9% of black males ages 25-29 were in prison or jail; for white men in the same age group the number is 1.6%.
% / Percent of African-American men born in 2001 projected to spend time in prison.  32 percent of African-American men born in 2001 will spend time in prison
% / Percent of African-American male high-school dropouts born between 1965 and 1969 that have been incarcerated by the time they reached their early 30s  60% of African-American male high-school dropouts born between 1965 and 1969 had been incarcerated by the time they reached their early 30s.
Amount of money spent on travel and tourism by Blacks  A $35 billion travel and tourism industry reflects a significant increase in travel by Blacks
Likelihood of Blacks being on the cutting edge of new technologies  Blacks are more likely to be on the cutting edge of new technologies and in 2000, they spent $1.6 million on computers and peripherals
Likeliness of Blacks to read and respond to online offers  Blacks are more likely than the general population to respond to online offers. A majority of blacks read online ads and find them informative.
Number of books purchased within the last 3 months by African-American book buyers in 2000.  In 2000, African-American book buyers surveyed revealed purchases of 1-5 books by 51% of respondents, 6-10 books by 41%, and 11+ books by 8% in the past 3 months.
The demand for Afro centric books and information products in 2000  The demand for Afro centric books and information products doubled over 8 years to $356 million in 2000.
The demand for African-American books and information products between 1992 and 2000  The demand for African-American books and information products doubled between 1992 and 2000 to $356 million.
What the majority of African-American book buyers expect to get out of a book  African-American book buyers buy books for themselves, for their children, and as gifts for others. They want a variety of books that speak to their life experiences.
Demographic profile of Black book buyers  African-American book buyers tend to be younger females (18-35) with incomes higher than the median for Blacks.
Demographics of African-American Internet users (% with college education, % that work full-time, average income)  83% of African-American Internet users have some college education or more; 76% work full-time; average income is $47,600.
Likeliness of Blacks compared to general population to respond to online offers and purchase clothing and music online  Blacks are more likely than the general population to respond to online offers and purchase clothing (48% vs. 41%) and music (44% vs. 39%) online.
% with access to the web as of 2003 versus % of the U.S.  74% have access to the web as of 2003, an increase from 51% in 2001, versus 75% of the U.S.
% who prefer the Black perspective online, and the % who feel current ethnic content is inadequate.  85% prefer the Black perspective online, and 38% feel current ethnic content is inadequate
Blacks vs. % of the general population who read online ads and find them informative.  A majority of Blacks (vs. 26% of the general population) read online ads and find them informative.
% of Black households that take vacations  66% of Black households take vacations.
Demographic profile of Black travelers.  Black travelers are educated (at least one household member has a college degree), affluent (average annual household income $50,000+), and middle-aged (45+).
% increase in Black travel from 1997-1999 compared to the general population  Black travel increased 16% 1997-1999 versus only 1% for the general population.
Reasons for blacks to travel  64% pleasure trips, including 46% for trips to visit friends and family, and 21% business trips.
Likelihood of Blacks to go on group tours and attend cultural events or festivals, visit theme and amusement parks, and participate in nightlife activities  Blacks are 3 times more likely to go on group tours and attend cultural events or festivals; they are also more likely to visit theme and amusement parks and participate in nightlife activities.
The most popular U.S. destinations for Blacks travelers  Their most popular U.S. destinations for Black travelers are Atlanta; Las Vegas; Washington, DC; Orlando; Houston; Norfolk/Virginia Beach/Newport News, VA; Chicago; New York; Atlantic City; and Los Angeles.
Popular international destinations for Black travelers  Caribbean, London, Paris, Rome, West Africa, Belize, Rio de Janeiro.
Likelihood of Black women to be the influencers, motivators and catalysts with regard to travel in many Black households  Black women are more likely to be the influencers, motivators and catalysts with regard to travel in many Black households.
% of Blacks in 2002 that had brokerage or mutual fund accounts  An estimated 71% of Blacks in 2002 had brokerage or mutual fund accounts, up from 50% in 1998.
Among non-investors, the % of Blacks versus Whites that are likely to start investing soon  Among non-investors, 42% of Blacks versus 21% of Whites are likely to start investing soon.
Reasons that Blacks have historically not invested in stock markets  Blacks have historically not invested due to lack of education about stock markets and mistrust of brokers (49% vs. 38% for Whites).
% of Black investors that would prefer a Black financial advisor  49% would prefer a Black financial advisor but there's a shortage of such professionals.
The #1 reason for investing by Blacks vs. Whites  The #1 reason for investing by Blacks vs. Whites is dramatically different: Children/College education: 30% vs. 18% respectively
The #1 reason for investing by Blacks vs. Whites  The #1 reason for investing by Blacks vs. Whites is dramatically different: Retirement: 38% vs. 56% respectively.
Blacks and Whites that liquidated any investments as a result of last year's recession or acts of terrorism  6% of Blacks and 7% of Whites liquidated some investments as a result of last year's recession or acts of terrorism.
% of the top financial institutions targeting African-Americans  Only 28% of the top financial institutions are targeting African-Americans.
Who has the highest spending power among ethnic groups and tend to be more loyal?  African Americans have the highest spending power among ethnic groups and tend to be more loyal.
% of the African-American technology/computer audience that have an Internet broadband connection versus the population.  The African-American technology/computer audience: 43% have an Internet broadband connection versus 36% of the population; those without are 27% more likely than the general population to get the connection in the next year.
Reasons for the growing Black interest in books  Additionally, the growing Black interest in books has fueled growth in Black book clubs and relevant publications.
Number of members in the Doubleday Direct's Black Expressions club  Doubleday Direct's Black Expressions club had 40,000 members in less than 6 months.
Circulation of Black Issues Book Review  Circulation of Black Issues Book Review grew to 65,000 in less than 2 years.
Number of publishing company subsidiaries that focus on Black books  There are now 7 publishing company subsidiaries that focus on Black books (3 were established in 2000) but many are not "going into the neighborhood" to fully understand and reach this market.
Number of black men between 18 and 24 that attended college in 2000  Nationally, a mere quarter of the 1.9 million black men (~500,000) between 18 and 24 attended college in 2000, the last year the American Council on Education reported such statistics.
% / Percent of black women in the same age group and percent of all 18- to 24-year-olds that were attending college in 2000  35% of black women in the same age group and 36% of all 18- to 24-year-olds were attending college in 2000
The graduation rate of black men  Only 35 percent of the black men who enrolled in NCAA Division I schools in 1996 graduated within six years. The graduation rate of black men is the lowest of any population.
Graduation rates of White men, Hispanic men, American Indian men, and black women.  White men graduated at a rate of 59 percent; Hispanic men, 46 percent; American Indian men, 41 percent; and black women, 45 percent.
Number of black men in federal, state and local prisons in 1999  In 1999 there were 757,000 black men in federal, state and local prisons (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education)
Number of African-American men enrolled in higher education in the United States   In 1999, there were 604,200 African-American men enrolled in higher education in the United States (there were 25 percent more black men in prison in the United States than were enrolled in institutions of higher education)
% inmates represented by black men in federal state, and local prison.  Today, black men make up 41 percent of the inmates in federal state, and local prison
Projected / Forecasted spending power of African Americans in 2013.  Black buying power will rise to $1.2 trillion in 2013 -- and that this number will translate to nearly 9% of the nation’s estimated buying power.


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African-Americans and the Internet Pew Internet and American Life Project Link to This Site