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Social Networking Statistics / Social Networking Stats   
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Social networking stats cover areas that relate to socializing through the web and includes number of users, user-generated content, types of media utilizing user-generated content, and other trends and stats related to social networking.

Category Tags / Keywords:  social networking, ad spend, online advertising, internet advertising, revenue, sales, user-generated content, UGC, connect, share

Related Categories: Online Video Sharing Stats  

Stat Sub-Category: 

Social Networking Stats

Stat Name Data
More Info
US Online Social Network Advertising Spending (2008 - 2013)  $1.175 billion (2008), $1.295 billion (2009), $1.335 billion (2010), $1.420 billion (2011), $1.515 billion (2012), $1.640 billion (2013)
US-User Generated Content Consumers, 2007-2012  94.1 million (2007), 100.8 million (2008), 108.1 million (2009), 115.5 million (2010), 122.9 million (2011), 130.1 million (2012)
US % of internet users 2007-2012  50% (2007), 52% (2008), 54% (2009), 56% (2010), 58% (2011), 60% (2012)
US-User Generated Content Creators, 2007-2012  77.1 million (2007), 83.0 million (2008), 89.2 million (2009), 95.7 million (2010), 102.1 million (2011), 108.5 million (2012)
US % of internet users 2007-2012  41.0% (2007), 42.8% (2008), 44.6% (2009), 46.4% (2010), 48.2% (2011), 50% (2012)
US-User Generated Content Advertising Spending, 2007-2012  $162 million (2007), $278 million (2008), $391 million (2009), $519 million (2010), $657 million (2011), $824 million (2012)
Percent of online ad spending 2007-2012  0.77% (2007), 1.07% (2008), 1.30% (2009), 1.48% (2010), 1.60% (2011), 1.62% (2012)
US Online Social Network Advertising Spending 2006-2011  $350 million (2006), $920 million (2007), $1,560 million (2008), $2,020 million (2009), 2,400 million (2010), $2,700 million (2011)
US % of Total Online Social Network Advertising Spending 2006-2011  2.1% (2006), 4.3% (2007), 5.7% (2008), 6.2% (2009), 6.4% (2010-2011)
US Web Widget and Application Advertising Spending 2007 & 2008  $15 million (2007) $40 million (2008)
Percent of total social network ad spending  1.6% (2007), 2.5% (2008)
Top 10 Web Widget Audiences in the US, Ranked by Unique Viewers, November 2007  MySpace (57,747), Slide (39,213), Clearspring (39,159), RockYou (32,557), Photobucket (26,434) Google (19,436), BunnyHeroLabs (16,123), MusicPlaylist.us (15,844) MyPlaylist (15,586) Blingy Blob (14,964)
% of total internet users who visit top social networking websites in November 2007  MySpace (31.7%), Slide (21.5%), Clearspring (21.5%), RockYou (17.9%), Photobucket (14.5%) Google (10.7%), BunnyHeroLabs (8.8%), MusicPlaylist.us (8.7%) MyPlaylist (8.5%) Blingy Blob (8.2%)
US Online Percent Change in Social Network Advertising Spending 2007-2011  163% (2007), 70% (2008), 29% (2009), 19% (2010) 13% (2012)
US Online Social Network Advertising Spending by Type of Network (MySpace) 2007 & 2008  $510 million (2007), $850 million (2007)
US Online Social Network Advertising Spending by Type of Network (Facebook) 2007 & 2008  $145 million (2007), $305 million (2008)
US Online Social Network Advertising Spending by Type of Network (Niche Social Networks and marketer -sponsored social networks) 2007 & 2008  $75 million (2007), $150 million (2008)
US Online Social Network Advertising Spending by Type of Network (Other general social network sites and portal-based social networks) 2007 & 2008  $190 million (2007), $255 million (2008)
US vs. Rest of World Online Social Network Advertising Spending 2007 & 2011  US 75% Rest of World 25% (2007) US 65% Rest of World 35% (2011)
Share of Social Network Advertising Revenues, Niche and marketer-sponsored sites  8.00%
Share of Social Network Advertising Revenues, MySpace  58.00%
Share of Social Network Advertising Revenues, Facebook  14.00%
Share of Social Network Advertising Revenues, Other  20.00%
Number of Americans who contribute to social media  105 million Americans contribute to social media
Social networking growth since 2006  Social networking has grown 93% since 2006
Number of Americans who are "heavy" (6+ activities) social media contributors  7 million Americans are "heavy" social media contributors (6+ activities) who connect with 248 people on a ‘one to many' basis in a typical week
% of micro-bloggers that post or "tweet" daily  54% of micro-bloggers post or "tweet" daily
% of micro-bloggers under age 18 that post or "tweet" daily  72% of micro-bloggers under age 18 post or "tweet" daily


News / Press Related to Social Networking Stats

Date Headline
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3/9/2009 Web Users Shaping Consumer Opinion
3/9/2009 Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead of Personal Email
3/4/2009 Report: 105m Americans make social media contributions
3/4/2009 Bill to keep sex offenders off social networking sites passes committees
3/3/2009 Adult use of social networking expected to grow by 2013
3/3/2009 Study: Gen Y Notices Social Net Ads, But Claim Irrelevance
2/26/2009 Advertising To Social Networkers Tricky
2/17/2009 eMarketer: U.S. Social Network Users To Grow 44% By 2013
2/17/2009 Over 90% of online merchants to add rich media and social networking functions in 2009
2/15/2009 Social Networking in the Workplace: A Smart Business Strategy?
1/28/2009 Report: U.S. Social Network Use Quadrupled in Past 4 Years
8/6/2008 Are Social Networking Sites Useful for Business?
5/22/2008 Analysis: Facebook, Twitter, Google and The Future Of The Web
5/20/2008 Report: 41% of All Mobile Web Traffic is on Social Networks
5/2/2008 Women like to socialize but men are all business on social networks
4/28/2008 Top Tips For Building Your Online Network
4/18/2008 Repairing Social Networking
4/17/2008 Social networks still looking for profits
4/17/2008 How Social Networking Could Kill Web Search as We Know It
4/16/2008 The Next Chapter of the Internet: Social Networking
4/16/2008 Social networking: Driving teams apart
4/14/2008 Wealthy People Are Blogging, Surfing Social Networking Sites



Reports Related to Social Networking Stats

Report Name Publisher / Creator
More Info
Social Networks: Five Consumer Trends for 2009 eMarketer Link to This Site
User-Generated Content: More Popular than Profitable eMarketer Link to This Site
Social Networks: Five Consumer Trends for 2009 eMarketer Link to This Site
User-Generated Content: More Popular than Profitable eMarketer Link to This Site
Social Network Marketing: Slow Growth Ahead for Ad Spending eMarketer Link to This Site
UK Social Network Marketing: Ad Spending and Usage eMarketer Link to This Site
Consumer Interactions: Social Shopping, Blogs and Reviews eMarketer Link to This Site
Web Widgets and Applications: Destination Unknown eMarketer Link to This Site
Twitter and status updating Pew Internet and American Life Project Link to This Site
Adults and Social Network Websites Pew Internet and American Life Project Link to This Site
Teens and Social Media Pew Internet and American Life Project Link to This Site
Teens, Privacy and Online Social Networks Pew Internet and American Life Project Link to This Site
Social Networking Websites and Teens Pew Internet and American Life Project Link to This Site
Teen Content Creators and Consumers Pew Internet and American Life Project Link to This Site
How Americans Use Instant Messaging Pew Internet and American Life Project Link to This Site
Content Creation Online Pew Internet and American Life Project Link to This Site
Online Communities Pew Internet and American Life Project Link to This Site
User-Generated Content: Will Web 2.0 Pay Its Way eMarketer Link to This Site
Influencing the Influencers DoubleClick Link to This Site