% / Percent of ?proactive? or ?smart? shoppers who collect coupons and consult circulars and mailers and purchased a different brand from the one they originally intended after hearing a commercial or announcement in the grocery store or drugstore.



Related Stats / Figures


Stat Data / Info Details
Muzak revenue for 2008 was $249.1 million See Full Stat Info
One in three ?proactive? or ?smart? shoppers who collect coupons and consult circulars ... See Full Stat Info
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More than nine out of every 10 U.S. shoppers age 18 or older visited a grocery store at... See Full Stat Info
Ninety-four percent of the shoppers who recall hearing retail audio commercials say the... See Full Stat Info
Women account for two-thirds of the shoppers who recall hearing retail audio advertisem... See Full Stat Info
79% of consumers said that music encourages them to stay longer in stores and spend more. See Full Stat Info
Forty-six percent of these shoppers say they heard music during their most recent shopp... See Full Stat Info
Fiftyseven percent of shoppers feel that it is acceptable for retail audio to carry com... See Full Stat Info
20% of the store customers said music has encouraged them to spend more time in a store See Full Stat Info
Thirty-seven percent of shoppers who recall hearing retail audio advertisements purchas... See Full Stat Info
Close to one in five of all U.S. shoppers 18+ recall having heard commercials or promot... See Full Stat Info
Sixty-seven percent of shoppers in the 18-49 demographic recall having heard music play... See Full Stat Info
Seventy percent of shoppers who recall hearing retail audio advertisements find the com... See Full Stat Info
Fifty-four percent of the shoppers who recall hearing retail audio during their most re... See Full Stat Info
Forty-one percent of shoppers who recall hearing retail audio advertisements made a pur... See Full Stat Info
Sixty-three percent of primary household shoppers 18+ visit the grocery store two or mo... See Full Stat Info
Twenty-five percent of U.S. shoppers age 18+ believe that their grocery store and drugs... See Full Stat Info
Sixty-three percent of primary household shoppers 18+ visit the grocery store two or mo... See Full Stat Info
Women compose 71% of the shoppers who recall hearing retail audio during their most rec... See Full Stat Info
Seventy-two percent of shoppers recall hearing promotions for in-store items that were ... See Full Stat Info


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