% of African-American book buyers that rely on the recommendations from friends and family, compared to all consumers

Stat: Most Blacks are generally not influenced by best seller lists or reviews, and nearly 75% rely on the recommendations of friends and family, compared to 8% of all consumers.

Stat Categories: African-American Stats

Tags: African American African American,Black African American,Black,Negro


Stat Source: BISG

Publisher (site that mentioned this stat): Hunter Miller Group

Submitted By: Michael Raeford

Related Categories: None

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