Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)



Stat: Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)

Stat Categories: Social Media Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

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Stat Source: MarketingCharts.com

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


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