The best way to ?go viral? is to engage millions of users, each of whom share through small networks. ?Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers?Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends?the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing?not one person sharing and hundreds of thousands of people clicking.? (Ad Age)



Stat: The best way to ?go viral? is to engage millions of users, each of whom share through small networks. ?Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers?Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends?the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing?not one person sharing and hundreds of thousands of people clicking.? (Ad Age)

Stat Categories: Social Media Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

Years:

Stat Source: Ad Age

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


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