Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)



Stat: Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

Stat Categories: Social Media Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

Years:

Stat Source: eMarketer

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


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