Contrary to what you?ve probably been told, longer format video may actually drive higher engagement: ?different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.? (Ad Age)



Stat: Contrary to what you?ve probably been told, longer format video may actually drive higher engagement: ?different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.? (Ad Age)

Stat Categories: Social Media Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

Years:

Stat Source: Ad Age

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Though nearly every large charity and university in America has a Facebook presence, le... See Full Stat Info
Fortune 100 Companies are creative multiple accounts per platform / per region See Full Stat Info
Twitter users are 33% more likely to be Democrats See Full Stat Info
66% of Fortune 500 companies have a Facebook page (source:?AllTwitter) See Full Stat Info
Almost 8 new people come onto the internet every second See Full Stat Info
The fastest growing demographics are students and recent college graduates See Full Stat Info
86% of people say they are bothered by the need to create new accounts at websites. (Ma... See Full Stat Info
24% of the top 10,000 websites in the world use some form of official Facebook integrat... See Full Stat Info
LinkedIn is the 36th most visited website in the world See Full Stat Info
Contrary to what you?ve probably been told, longer format video may actually drive high... See Full Stat Info
One billion photos have been taken with the app See Full Stat Info
40% of young workers rate access to social media at work?abovereceiving a higher salary See Full Stat Info
Over 25% of Twitter users would consider contacting a business via the platform See Full Stat Info
Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social tr... See Full Stat Info
40 % of accounts and 8% of messages on social media sites are spam See Full Stat Info
Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter. See Full Stat Info
LinkedIn boasts more than 150 million members, including executives from all 2011 Fortu... See Full Stat Info
Social media users who receive excellent customer service from brands spend on average ... See Full Stat Info
64% of Facebook users have clicked on a Facebook ad, but only one-fourth of these users... See Full Stat Info
61% use LinkedIn as their primary professional networking site See Full Stat Info
Over 10.4 million registered users See Full Stat Info
250 million photos are uploaded every day See Full Stat Info
65% of Pinterest?s traffic is from the US See Full Stat Info
1 in 4 users location tag their Facebook posts each month See Full Stat Info
Each corporate YouTube Channel averages 2million views See Full Stat Info
79% of online shoppers spend 50% of their online shopping time researching products See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back