Contrary to what you?ve probably been told, longer format video may actually drive higher engagement: ?different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.? (Ad Age)



Stat: Contrary to what you?ve probably been told, longer format video may actually drive higher engagement: ?different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.? (Ad Age)

Stat Categories: Social Media Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

Years:

Stat Source: Ad Age

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


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