Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, ?below the fold? ads don?t necessarily have lower impression rates than those placed high on the page. (MediaPost)



Stat: Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, ?below the fold? ads don?t necessarily have lower impression rates than those placed high on the page. (MediaPost)

Stat Categories: Online Advertising Stats

Tags: social media social media,social marketing social media,social marketing,Facebook marketing social media,social marketing,Facebook marketing,small business marketing

Years:

Stat Source: Media Post

Publisher (site that mentioned this stat): Business2Community.com

Submitted By: Michael Raeford

Related Categories: None


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