The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time.



Stat: The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy, The Billion Member March, April 2011

Publisher (site that mentioned this stat): NeoLane.com

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
81% of loyalty member don?t know the program benefits or how/when they will receive rew... See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info
Good customer service (34%) was the single aspect most likely to encourage people to sp... See Full Stat Info
30% of UK consumers say that ?rewards that are relevant to the individual? are a driver... See Full Stat Info
According to recent UK studies, 96% of their population are currently a member of a rew... See Full Stat Info
Fifty-eight percent of retail loyalty program members bought from companies where they ... See Full Stat Info
Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
28% of customers reported that they are ?Extremely Likely? to increase their visits to ... See Full Stat Info
The retail industry, although it makes up 40% of all loyalty program memberships, issue... See Full Stat Info
Like a disappointing date, many loyalty programs leave consumers feeling underappreciat... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Reward redemption among the top nine airlines rose last year but only 8 percent of all ... See Full Stat Info
85% of loyalty program members haven?t heard a single word since the day they signed up. See Full Stat Info
Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
The Northeast (70 percent) and West (63 percent) have the highest concentration of stor... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
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