Only 17% of U.S. respondents say that loyalty programs are ?very influential? in their purchase decisions.



Stat: Only 17% of U.S. respondents say that loyalty programs are ?very influential? in their purchase decisions.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy, The Billion Member March, April 2011

Publisher (site that mentioned this stat): NeoLane.com

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group of stores. ... See Full Stat Info
UK marketers are tentatively embracing Web 2.0 technologies, with 17% now saying that t... See Full Stat Info
Good customer service (34%) was the single aspect most likely to encourage people to sp... See Full Stat Info
The total U.S. consumer membership in loyalty-marketing programs today is more than 1 b... See Full Stat Info
Over 60% of U.S. households said that loyalty card programs were important in their sho... See Full Stat Info
41% of females teens (aged 13 to 21) and young adults said that they are likely to enga... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
Loyalty program penetration among U.S. debit card issuers is already at 20 percent and ... See Full Stat Info
51% described themselves as being "fairly satisfied" with the programmes they are membe... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Even though 53% of retailers surveyed indicate that customers can join their loyalty pr... See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
A mere 27 percent of Americans have received a loyalty program reward or promotion that... See Full Stat Info
Nearly 90% of Americans participate in some type of rewards program, and most are enrol... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back