1 in 4 consumers have received a reward or promotion for something they would never buy.



Stat: 1 in 4 consumers have received a reward or promotion for something they would never buy.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

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Publisher (site that mentioned this stat): NeoLane.com

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
1 in 4 consumers have received a reward or promotion for something they would never buy. See Full Stat Info
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Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
UK marketers are tentatively embracing Web 2.0 technologies, with 17% now saying that t... See Full Stat Info
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
A first-time customer has a 30% chance of becoming a long-term profitable customer. If ... See Full Stat Info
In 2002, 32% of guests said that the loyalty program was a key factor in deciding where... See Full Stat Info
A mere 27 percent of Americans have received a loyalty program reward or promotion that... See Full Stat Info
The majority of American consumers (62 percent) join retail loyalty programs so they ca... See Full Stat Info
Participation in rewards and loyalty programs rose by 19% across the board since 2007. ... See Full Stat Info
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
Fifty-eight percent of retail loyalty program members bought from companies where they ... See Full Stat Info
A typical company receives around 65% of its business from existing customers. See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
One-third of consumers find retail loyalty programs "more important" when battling toug... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
The average household in the United States is signed up for 14 loyalty programs, rangin... See Full Stat Info
73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group of stores. ... See Full Stat Info
Only 12 percent to 15 percent of customers are loyal to a single retailer, but they rep... See Full Stat Info
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info


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