Despite the increase in overall membership, the average number of programs in which households actively participate is just 8.4



Stat: Despite the increase in overall membership, the average number of programs in which households actively participate is just 8.4

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): Loyalty 360

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Over 60% of U.S. households said that loyalty card programs were important in their sho... See Full Stat Info
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The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
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51% described themselves as being "fairly satisfied" with the programmes they are membe... See Full Stat Info
Membership of loyalty schemes is more popular in general among women than men (72% of w... See Full Stat Info
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There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) See Full Stat Info
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