Participation in loyalty programs is up to 19% since 2007 (Colloquy)



Stat: Participation in loyalty programs is up to 19% since 2007 (Colloquy)

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Most companies can increase revenues by nearly 50% while retaining only 5% of their cus... See Full Stat Info
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From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
The majority of American consumers (62 percent) join retail loyalty programs so they ca... See Full Stat Info
Travel industry loyalty rewards programs have seen a 31.2% decline in active participat... See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info
Travel industry loyalty rewards programs have seen a 31.2% decline in active participat... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
Of an average total of 14.1 loyalty programs that each household has signed up for, onl... See Full Stat Info
Like a disappointing date, many loyalty programs leave consumers feeling underappreciat... See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
Reward program members are 70 percent more likely to be word-of-mouth champions (define... See Full Stat Info
A first-time customer has a 30% chance of becoming a long-term profitable customer. If ... See Full Stat Info
1 in 4 consumers have received a reward or promotion for something they would never buy. See Full Stat Info
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