Loyalty program penetration among U.S. debit card issuers is already at 20 percent and rising rapidly.



Stat: Loyalty program penetration among U.S. debit card issuers is already at 20 percent and rising rapidly.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: The 2009 Colloquy Loyalty Marketing Census

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Related Stats / Figures


Stat Data / Info Details
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Only 12 percent to 15 percent of customers are loyal to a single retailer, but they rep... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info
90% of best-in-class retail enterprises indicate at least "some level of success to ver... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
The percentage of overall active memberships in the U.S. ? those memberships that demon... See Full Stat Info
Seventy-three percent of customers who are enrolled in rewards programs say that they h... See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info
More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a f... See Full Stat Info
In 2002, 32% of guests said that the loyalty program was a key factor in deciding where... See Full Stat Info
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
The travel and hospitality sector is the second-largest industry in terms of rewards at... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Just under two-thirds of consumers (65 percent) say price is becoming more important th... See Full Stat Info
46% of consumers said that they were not part of any loyalty scheme, while 47% said tha... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
Over 60% of U.S. households said that loyalty card programs were important in their sho... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info


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