In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all households participate in at least one loyalty program.



Stat: In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all households participate in at least one loyalty program.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: The 2009 Colloquy Loyalty Marketing Census

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
81% of loyalty member don?t know the program benefits or how/when they will receive rew... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
Reward program members are 70 percent more likely to be word-of-mouth champions (define... See Full Stat Info
32.3% of consumers said the recession has made their participation in retail rewards pr... See Full Stat Info
A mere 27 percent of Americans have received a loyalty program reward or promotion that... See Full Stat Info
Most companies can increase revenues by nearly 50% while retaining only 5% of their cus... See Full Stat Info
Membership of loyalty schemes is more popular in general among women than men (72% of w... See Full Stat Info
68% of WOM champions in reward programs will recommend a program sponsor's brand within... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
Reward redemption among the top nine airlines rose last year but only 8 percent of all ... See Full Stat Info
The percentage of overall active memberships in the U.S. ? those memberships that demon... See Full Stat Info
Over half (50.7 per cent) of US supermarkets now offer savings through frequent shopper... See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the... See Full Stat Info
Only 17% of U.S. respondents say that loyalty programs are ?very influential? in their ... See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and... See Full Stat Info
Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Women (62 percent) are significantly more likely to belong to a store or membership loy... See Full Stat Info
30% of UK consumers say that ?rewards that are relevant to the individual? are a driver... See Full Stat Info
53 percent of U.S. grocery customers are enrolled in loyalty programs. See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back