For the first time on record, US credit card reward program members outnumber airline frequent flyers.



Stat: For the first time on record, US credit card reward program members outnumber airline frequent flyers.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: The 2009 Colloquy Loyalty Marketing Census

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Related Stats / Figures


Stat Data / Info Details
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Loyalty program members accounted for 48 percent of holiday shoppers in the 2006. See Full Stat Info
Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or ... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
30% of UK consumers say that ?rewards that are relevant to the individual? are a driver... See Full Stat Info
Over half (50.7 per cent) of US supermarkets now offer savings through frequent shopper... See Full Stat Info
32.3% of consumers said the recession has made their participation in retail rewards pr... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a f... See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
While 57% of boardroom executives feel that customer retention will be more important i... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the... See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
One-third of consumers find retail loyalty programs "more important" when battling toug... See Full Stat Info
90% of best-in-class retail enterprises indicate at least "some level of success to ver... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
The percentage of overall active memberships in the U.S. ? those memberships that demon... See Full Stat Info
79 percent of Australians felt more or equally loyal to brands in the presence of effec... See Full Stat Info
81% of loyalty member don?t know the program benefits or how/when they will receive rew... See Full Stat Info


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