For the first time on record, US credit card reward program members outnumber airline frequent flyers.



Stat: For the first time on record, US credit card reward program members outnumber airline frequent flyers.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: The 2009 Colloquy Loyalty Marketing Census

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
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Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
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46% of consumers said that they were not part of any loyalty scheme, while 47% said tha... See Full Stat Info
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) See Full Stat Info
41% of females teens (aged 13 to 21) and young adults said that they are likely to enga... See Full Stat Info
Seventy percent of persons from higher-income households ($125,000 +) are more loyal to... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
Good customer service (34%) was the single aspect most likely to encourage people to sp... See Full Stat Info
In 2002, 32% of guests said that the loyalty program was a key factor in deciding where... See Full Stat Info
According to recent UK studies, 96% of their population are currently a member of a rew... See Full Stat Info
Just under two-thirds of consumers (65 percent) say price is becoming more important th... See Full Stat Info
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
32.3% of consumers said the recession has made their participation in retail rewards pr... See Full Stat Info
The average household in the United States is signed up for 14 loyalty programs, rangin... See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
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