For the first time on record, US credit card reward program members outnumber airline frequent flyers.



Stat: For the first time on record, US credit card reward program members outnumber airline frequent flyers.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: The 2009 Colloquy Loyalty Marketing Census

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Membership of loyalty schemes is more popular in general among women than men (72% of w... See Full Stat Info
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85% of loyalty program members haven?t heard a single word since the day they signed up. See Full Stat Info
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Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
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90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
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The average household in the United States is signed up for 14 loyalty programs, rangin... See Full Stat Info
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Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
For the first time on record, US credit card reward program members outnumber airline f... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
68% of WOM champions in reward programs will recommend a program sponsor's brand within... See Full Stat Info
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