The average household in the United States is signed up for 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels, but actively participates in only six



Stat: The average household in the United States is signed up for 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels, but actively participates in only six

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
Seventy-three percent of customers who are enrolled in rewards programs say that they h... See Full Stat Info
The retail industry, although it makes up 40% of all loyalty program memberships, issue... See Full Stat Info
Seventy percent of persons from higher-income households ($125,000 +) are more loyal to... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
53 percent of U.S. grocery customers are enrolled in loyalty programs. See Full Stat Info
68% of WOM champions in reward programs will recommend a program sponsor's brand within... See Full Stat Info
More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a f... See Full Stat Info
Just under two-thirds of consumers (65 percent) say price is becoming more important th... See Full Stat Info
Travel industry loyalty rewards programs have seen a 31.2% decline in active participat... See Full Stat Info
Only 12 percent to 15 percent of customers are loyal to a single retailer, but they rep... See Full Stat Info
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the... See Full Stat Info
A first-time customer has a 30% chance of becoming a long-term profitable customer. If ... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Most companies can increase revenues by nearly 50% while retaining only 5% of their cus... See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
Over 60% of U.S. households said that loyalty card programs were important in their sho... See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now operate a r... See Full Stat Info
90% of best-in-class retail enterprises indicate at least "some level of success to ver... See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
46% of consumers said that they were not part of any loyalty scheme, while 47% said tha... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info


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