The average household in the United States is signed up for 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels, but actively participates in only six



Stat: The average household in the United States is signed up for 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels, but actively participates in only six

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Related Stats / Figures


Stat Data / Info Details
85% of loyalty program members haven?t heard a single word since the day they signed up. See Full Stat Info
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The percentage of overall active memberships in the U.S. ? those memberships that demon... See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
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Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info
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Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
53 percent of U.S. grocery customers are enrolled in loyalty programs. See Full Stat Info
81% of loyalty member don?t know the program benefits or how/when they will receive rew... See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
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While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info
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