Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.



Stat: Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
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792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
Women (62 percent) are significantly more likely to belong to a store or membership loy... See Full Stat Info
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
The retail industry, although it makes up 40% of all loyalty program memberships, issue... See Full Stat Info
A typical company receives around 65% of its business from existing customers. See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info
Like a disappointing date, many loyalty programs leave consumers feeling underappreciat... See Full Stat Info
One-third of consumers find retail loyalty programs "more important" when battling toug... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Fifty-eight percent of retail loyalty program members bought from companies where they ... See Full Stat Info
Good customer service (34%) was the single aspect most likely to encourage people to sp... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
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