Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.



Stat: Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Related Stats / Figures


Stat Data / Info Details
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
Good customer service (34%) was the single aspect most likely to encourage people to sp... See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
The travel and hospitality sector is the second-largest industry in terms of rewards at... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
Fifty-eight percent of retail loyalty program members bought from companies where they ... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
Seventy-three percent of customers who are enrolled in rewards programs say that they h... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and... See Full Stat Info
51% described themselves as being "fairly satisfied" with the programmes they are membe... See Full Stat Info
Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or ... See Full Stat Info
Of an average total of 14.1 loyalty programs that each household has signed up for, onl... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
Only 31% of Americans find loyalty program communications ?extremely relevant.? See Full Stat Info
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
Loyalty program penetration among U.S. debit card issuers is already at 20 percent and ... See Full Stat Info
Customer spending is 46% higher with companies that offer reward card programs. See Full Stat Info
Three out of four Americans are members of at least one retail loyalty card program. See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info


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