Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.



Stat: Reward program members are 70% more likely to be WOM champions (defined as those who are "actively recommending" a product, service or brand) than the general population.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
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Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
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In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
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68% of WOM champions in reward programs will recommend a program sponsor's brand within... See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
A 5% reduction in lost customers can increase profits by up to 75%. See Full Stat Info
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
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About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
Customer spending is 46% higher with companies that offer reward card programs. See Full Stat Info
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