Nearly 90% of Americans participate in some type of rewards program, and most are enrolled in more than one.



Stat: Nearly 90% of Americans participate in some type of rewards program, and most are enrolled in more than one.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: BusinessWeek

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
Seventy percent of persons from higher-income households ($125,000 +) are more loyal to... See Full Stat Info
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Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
Only 12 percent to 15 percent of customers are loyal to a single retailer, but they rep... See Full Stat Info
The average household has signed up for 18.4 programs, compared with 14.1 programs in 2009 See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
Loyalty program penetration among U.S. debit card issuers is already at 20 percent and ... See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now operate a r... See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Just under two-thirds of consumers (65 percent) say price is becoming more important th... See Full Stat Info
Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or ... See Full Stat Info
Nearly 90% of Americans participate in some type of rewards program, and most are enrol... See Full Stat Info
UK marketers are tentatively embracing Web 2.0 technologies, with 17% now saying that t... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info
68% of WOM champions in reward programs will recommend a program sponsor's brand within... See Full Stat Info
Even though 53% of retailers surveyed indicate that customers can join their loyalty pr... See Full Stat Info
The retail industry, although it makes up 40% of all loyalty program memberships, issue... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info


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