Reward program members are 70 percent more likely to be word-of-mouth champions (defined as customers who are "actively recommending" a product, service or brand) than the general population.



Stat: Reward program members are 70 percent more likely to be word-of-mouth champions (defined as customers who are "actively recommending" a product, service or brand) than the general population.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Colloquy

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
41% of females teens (aged 13 to 21) and young adults said that they are likely to enga... See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info
Reward redemption among the top nine airlines rose last year but only 8 percent of all ... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
The travel and hospitality sector is the second-largest industry in terms of rewards at... See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info
57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info
Trust is key to keeping customer loyalty because people are seeking out cheaper private... See Full Stat Info
30% of UK consumers say that ?rewards that are relevant to the individual? are a driver... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
Like a disappointing date, many loyalty programs leave consumers feeling underappreciat... See Full Stat Info
Reward program members are 70 percent more likely to be word-of-mouth champions (define... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
28% of customers reported that they are ?Extremely Likely? to increase their visits to ... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back