Just under two-thirds of consumers (65 percent) say price is becoming more important than convenience in brand purchases.



Stat: Just under two-thirds of consumers (65 percent) say price is becoming more important than convenience in brand purchases.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Information Resources Inc.

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
Poor customer service (44%) is the aspect most likely to put people off increasing thei... See Full Stat Info
1 in 4 consumers have received a reward or promotion for something they would never buy. See Full Stat Info
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
Membership of loyalty schemes is more popular in general among women than men (72% of w... See Full Stat Info
While 57% of boardroom executives feel that customer retention will be more important i... See Full Stat Info
Travel industry loyalty rewards programs have seen a 31.2% decline in active participat... See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
The average household in the United States is signed up for 14 loyalty programs, rangin... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
Only 1 in 4 consumers feels ?very loyal? to his or her providers across industries, and... See Full Stat Info
The retail industry, although it makes up 40% of all loyalty program memberships, issue... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
Nearly 90% of Americans participate in some type of rewards program, and most are enrol... See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
Customer spending is 46% higher with companies that offer reward card programs. See Full Stat Info
28% of customers reported that they are ?Extremely Likely? to increase their visits to ... See Full Stat Info
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the... See Full Stat Info
57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back