60 percent of most marketing budgets are allocated toward devising and promoting loyalty schemes.



Stat: 60 percent of most marketing budgets are allocated toward devising and promoting loyalty schemes.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Market Platform Dynamics

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
60 percent of most marketing budgets are allocated toward devising and promoting loyalt... See Full Stat Info
Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
Just under two-thirds of consumers (65 percent) say price is becoming more important th... See Full Stat Info
Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
Customer spending is 46% higher with companies that offer reward card programs. See Full Stat Info
More than 76 percent of all U.S. grocery retailers with 50 or more stores now offer a f... See Full Stat Info
81% of loyalty member don?t know the program benefits or how/when they will receive rew... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
32.3% of consumers said the recession has made their participation in retail rewards pr... See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
Reward program members are 70 percent more likely to be word-of-mouth champions (define... See Full Stat Info
Of an average total of 14.1 loyalty programs that each household has signed up for, onl... See Full Stat Info
53 percent of U.S. grocery customers are enrolled in loyalty programs. See Full Stat Info
73% of teen and young adult consumers (aged 13 to 21) shop at a fixed group of stores. ... See Full Stat Info
US financial services rewards programs has reached 422.0 million, a 77% increase since ... See Full Stat Info
Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info
Travel industry loyalty rewards programs have seen a 31.2% decline in active participat... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
Fifty-eight percent of retail loyalty program members bought from companies where they ... See Full Stat Info


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