60 percent of most marketing budgets are allocated toward devising and promoting loyalty schemes.



Stat: 60 percent of most marketing budgets are allocated toward devising and promoting loyalty schemes.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Market Platform Dynamics

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info
Reward program members who have redeemed for experiential rewards are 30% more likely t... See Full Stat Info
Participation in rewards and loyalty programs rose by 19% across the board since 2007. ... See Full Stat Info
More than 46% of shoppers ages 18 to 25 said retail rewards were "more important" durin... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
Participation in loyalty programs is up to 19% since 2007 (Colloquy) See Full Stat Info
Nearly 90% of Americans participate in some type of rewards program, and most are enrol... See Full Stat Info
30% of UK consumers say that ?rewards that are relevant to the individual? are a driver... See Full Stat Info
Most companies can increase revenues by nearly 50% while retaining only 5% of their cus... See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now operate a r... See Full Stat Info
OTAs accounted for approximately 99 million of roughly 1 billion roomnights sold in the... See Full Stat Info
Reward program members are 70% more likely to be WOM champions (defined as those who ar... See Full Stat Info
Forty-four percent of program members spent in excess of $1,000 on holiday purchases See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
Loyalty program members accounted for 48 percent of holiday shoppers in the 2006. See Full Stat Info
According to Web Flyer, there are 89 million members of airline frequent-flyer programs... See Full Stat Info


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