A first-time customer has a 30% chance of becoming a long-term profitable customer. If they buy three times relatively quickly, their chance of becoming long-term more than doubles to 67%.



Stat: A first-time customer has a 30% chance of becoming a long-term profitable customer. If they buy three times relatively quickly, their chance of becoming long-term more than doubles to 67%.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Loyalty Magic

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
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Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
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Despite the increase in overall membership, the average number of programs in which hou... See Full Stat Info
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57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info
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