A first-time customer has a 30% chance of becoming a long-term profitable customer. If they buy three times relatively quickly, their chance of becoming long-term more than doubles to 67%.



Stat: A first-time customer has a 30% chance of becoming a long-term profitable customer. If they buy three times relatively quickly, their chance of becoming long-term more than doubles to 67%.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: Loyalty Magic

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
Most companies can increase revenues by nearly 50% while retaining only 5% of their cus... See Full Stat Info
Overall membership of 2.1 billion represents a 16% increase compared to the 2009 report... See Full Stat Info
Consumer expectations regarding brand value went up 20 percent this year versus last. See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
The average household in the United States is signed up for 14 loyalty programs, rangin... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
Of an average total of 14.1 loyalty programs that each household has signed up for, onl... See Full Stat Info
UK marketers are tentatively embracing Web 2.0 technologies, with 17% now saying that t... See Full Stat Info
In 2002, 32% of guests said that the loyalty program was a key factor in deciding where... See Full Stat Info
For the first time on record, US credit card reward program members outnumber airline f... See Full Stat Info
Even though 53% of retailers surveyed indicate that customers can join their loyalty pr... See Full Stat Info
A 5% reduction in lost customers can increase profits by up to 75%. See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
Loyalty program members are more likely to be one or more of the following: female, you... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
US financial services rewards programs has reached 422.0 million, a 77% increase since ... See Full Stat Info
41% of females teens (aged 13 to 21) and young adults said that they are likely to enga... See Full Stat Info
Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
1 in 4 consumers have received a reward or promotion for something they would never buy. See Full Stat Info
28% of customers reported that they are ?Extremely Likely? to increase their visits to ... See Full Stat Info
About 75% of consumers said the economy had a positive or neutral influence on their de... See Full Stat Info
Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
According to recent UK studies, 96% of their population are currently a member of a rew... See Full Stat Info
79 percent of Australians felt more or equally loyal to brands in the presence of effec... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back