The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.



Stat: The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: BusinessWeek

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
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Barely half (52%) of UK consumers are members of a loyalty program. See Full Stat Info
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Over three-quarters of the consumer population hold some form of loyalty or rewards car... See Full Stat Info
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Americans accumulate approximately $48 billion in rewards points and miles annually. See Full Stat Info
In Canada, led by the Air Miles loyalty coalition, more than 70 percent of all househol... See Full Stat Info
Actively participating reward program members are more than three times more likely to ... See Full Stat Info
Membership of loyalty schemes is more widespread among older people (46% of 18-29 year ... See Full Stat Info
Women (62 percent) are significantly more likely to belong to a store or membership loy... See Full Stat Info
Nearly 90% of Americans participate in some type of rewards program, and most are enrol... See Full Stat Info
Non-loyalty members primarily shopped at brick-and-mortar locations, while only 22 perc... See Full Stat Info
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90% of UK adults now use recession-busting shopping strategies when they do their weekl... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
792.8 million active memberships indicates that the rate of active membership is relati... See Full Stat Info
US financial services rewards programs has reached 422.0 million, a 77% increase since ... See Full Stat Info
Participation in loyalty programs - especially among younger adults - has risen 19% sin... See Full Stat Info
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