The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.



Stat: The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: BusinessWeek

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


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Stat Data / Info Details
From 2006 to 2008, U/S. loyalty program memberships increased from 1.341 billion to 1.8... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
46% of consumers said that they were not part of any loyalty scheme, while 47% said tha... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
Reward program members are 70 percent more likely to be word-of-mouth champions (define... See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
While 57% of boardroom executives feel that customer retention will be more important i... See Full Stat Info
One-third of consumers find retail loyalty programs "more important" when battling toug... See Full Stat Info
Participation in rewards and loyalty programs rose by 19% across the board since 2007. ... See Full Stat Info
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the... See Full Stat Info
Whether it was a reward they didn't want (27 percent) or a reward that was too small to... See Full Stat Info
The number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for f... See Full Stat Info
Money off vouchers have also reached the top of the shopping list with the number of fr... See Full Stat Info
Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or ... See Full Stat Info
In the retail market, 73.7% of supermarket and grocery store respondents use face-to-fa... See Full Stat Info
Only 36% of consumers received a reward or promotion that made them come back to the st... See Full Stat Info
44% of consumers have had a negative experience with a loyalty program. See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
In 2002, 32% of guests said that the loyalty program was a key factor in deciding where... See Full Stat Info
Only 17% of U.S. respondents say that loyalty programs are ?very influential? in their ... See Full Stat Info
The average number of travel rewards programs to which consumers belong dropped 27.8% t... See Full Stat Info
96% of people are currently a member of a reward scheme and 64% of people belong to thr... See Full Stat Info
Eighty one percent of American loyalty program members are enrolled in a program that t... See Full Stat Info
The Northeast (70 percent) and West (63 percent) have the highest concentration of stor... See Full Stat Info
There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) See Full Stat Info
Over 60% of U.S. households said that loyalty card programs were important in their sho... See Full Stat Info


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