The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.



Stat: The total U.S. consumer membership in loyalty-marketing programs today is more than 1 billion strong, with an average of more than four programs per adult.

Stat Categories: Loyalty Program / Rewards Stats

Tags: loyalty program loyalty program,rewards loyalty program,rewards,miles loyalty program,rewards,miles,points

Years:

Stat Source: BusinessWeek

Publisher (site that mentioned this stat): LoyaltyLeaders.org

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Two-thirds of loyalty members shopped online, and 41 percent ordered from a catalog or ... See Full Stat Info
The total U.S. consumer membership in loyalty-marketing programs today is more than 1 b... See Full Stat Info
55% of reward program members are self-described WOM champions. See Full Stat Info
Members of loyalty programs tend to be more affluent, with incomes of $100,000 or higher See Full Stat Info
Over half (50.7 per cent) of US supermarkets now offer savings through frequent shopper... See Full Stat Info
Of the roughly $48 billion in reward points and miles issued annually, at least one-thi... See Full Stat Info
The Northeast (70 percent) and West (63 percent) have the highest concentration of stor... See Full Stat Info
While the average U.S. household has enrolled in more than 18 loyalty programs, they ar... See Full Stat Info
Sixty-four percent of persons from higher-income households who don't currently partici... See Full Stat Info
According to recent UK studies, 96% of their population are currently a member of a rew... See Full Stat Info
A typical company receives around 65% of its business from existing customers. See Full Stat Info
51% described themselves as being "fairly satisfied" with the programmes they are membe... See Full Stat Info
Even though 53% of retailers surveyed indicate that customers can join their loyalty pr... See Full Stat Info
Online travel agencies cost the U.S. hotel industry approximately US$2.5 billion during... See Full Stat Info
Trust is key to keeping customer loyalty because people are seeking out cheaper private... See Full Stat Info
Women (62 percent) are significantly more likely to belong to a store or membership loy... See Full Stat Info
Of an average total of 14.1 loyalty programs that each household has signed up for, onl... See Full Stat Info
28% of customers reported that they are ?Extremely Likely? to increase their visits to ... See Full Stat Info
According to Cardweb.com, 40 percent of all Visa and MasterCard issuers now operate a r... See Full Stat Info
The financial services sector is the biggest provider of rewards at $18 billion a year See Full Stat Info
The percentage of overall active memberships in the U.S. ? those memberships that demon... See Full Stat Info
A 5% reduction in lost customers can increase profits by up to 75%. See Full Stat Info
Loyalty program penetration among U.S. debit card issuers is already at 20 percent and ... See Full Stat Info
British consumers feel that loyalty rewards are more valuable in a recession, with 95% ... See Full Stat Info
57% of respondents have introduced new measures in the past 12 months to help build rel... See Full Stat Info
There has been a 19% growth in loyalty scheme participation since in 2007. (Colloquy) See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back