US Online Shoppers (2007-2012)



Stat: 133.1 million (2007), 138.5 million (2008), 143.7 million (2009), 148.7 million (2010), 153.5 millions (2011), 158.2 million (2012)

Stat Categories: Ecommerce Stats

Tags: shoppers shoppers,ecommerce shoppers,ecommerce,b2c shoppers,ecommerce,b2c,business to consumer shoppers,ecommerce,b2c,business to consumer,sales shoppers,ecommerce,b2c,business to consumer,sales,retail shoppers,ecommerce,b2c,business to consumer,sales,retail,spending

Years: 2007, 2008, 2009, 2010, 2011, 2012

Stat Source: eMarketer May 2008

Publisher (site that mentioned this stat): Internet Advertising Bureau (IAB)

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
Giving shoppers the ability to sort products within a category by customer rating led t... See Full Stat Info
Yahoo Answers had 25.3 million visits in February 2008 See Full Stat Info
In a study of online UK retailers, 59% reported that the consumer-generated activity le... See Full Stat Info
Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info
Nearly one out of every four Internet users (24%) reported using online reviews prior t... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
When asked what sources of information they are "very likely" to consult before making ... See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
The share of traffic to question-and-answer Web sites has more than doubled from 2007 t... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
People who read a review were 30% more likely to purchase a product and visitors who wr... See Full Stat Info
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
Online Holiday E-commerce Sales in 2005 - 2006 (not counting travel revenues): 2005 ($... See Full Stat Info
One in four (24.5%) shoppers said they left a store because of a lack of assistance. See Full Stat Info
Products with reviews have a 17% lower return rate than those without reviews. See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back