Demographic breakdown of Amazon MP3 customers vs. iTunes



Stat: Male users (64%) than iTunes (44%) and is weaker among the teen audience (3%) than iTunes (18%) in part due to iTunes gift voucher payment system.

Stat Categories: Music Industry Stats

Tags: Apple Apple,iTunes Apple,iTunes,Amazon Apple,iTunes,Amazon,retailer Apple,iTunes,Amazon,retailer,US Apple,iTunes,Amazon,retailer,US,teens

Years: 2008

Stat Source: Research from NPD Group (published in April 2008)

Publisher (site that mentioned this stat): IFPI Digital Music Report 2009

Submitted By: Michael Raeford

Related Categories: None


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