Average CPM for User generated video ads in 2008 and 2013



Stat: $15 CPMs and are seen rising a little, to $17, by 2013.

Stat Categories: Online Video Sharing Stats

Tags: CPM CPM,UGC CPM,UGC,professional CPM,UGC,professional,online videos CPM,UGC,professional,online videos,online video advertising CPM,UGC,professional,online videos,online video advertising,ads

Years: 2008, 2013

Stat Source: Diffusion Group

Publisher (site that mentioned this stat): NewTeeVee

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
User-generated video will account for 42 percent of streams this year See Full Stat Info
49.8 videos per viewer on YouTube See Full Stat Info
2008 Ad Revenue Breakdown: User generated Videos (3.7%), Short-clip Videos (54.8%), Lo... See Full Stat Info
27% of online video viewers watch news at least once a week See Full Stat Info
CPMs for professional long-form video are about $40 now and predicted to rise to $46 by... See Full Stat Info
44% online video viewers that have taken an action based on ads they have seen See Full Stat Info
2008 Stream Count Breakdown: User generated Videos (42.4%), Short-clip Videos (20.4%),... See Full Stat Info
The number of online video viewers will grow by more than two-thirds to 941 million in ... See Full Stat Info
Online-video advertising will increase 44.9% to $850 million in 2009, a growth rate tha... See Full Stat Info
The number of U.S. consumers 18-plus who watched online videos in 2008 increased 35.5% ... See Full Stat Info
US Internet users viewed 12.7 billion online videos during November 2008 alone, up more... See Full Stat Info
The average online video viewer watched 309 minutes of video, or more than 5 hours in D... See Full Stat Info
U.S. Internet users viewed a record 14.3 billion online videos in December 2008 See Full Stat Info
One in five (21%) Internet users ages 13 to 54 now accesses streaming video to watch fu... See Full Stat Info
Fox Interactive Media ranked second with 445 million videos ?in December 2008 See Full Stat Info
The average online viewer watched 228 minutes of video See Full Stat Info
The average online video duration was 2.8 minutes See Full Stat Info
Yahoo! Sites served 330 million online videos in December 2008 See Full Stat Info
66% of video viewers have watched online video ads, and 44% have taken an action on wha... See Full Stat Info
Leading operators such as Vivo, Tim and Claro have around 30 million subscribers each a... See Full Stat Info
CPMs for professional short-form video are roughly $30 now and expected to hit $34 by 2... See Full Stat Info
Number of Online Video Users (2007 - 2012): 137.5 million (2007), 154.2 million (2008)... See Full Stat Info
SlideShare draws 60 million visitors per month; but most importantly for b2b marketers,... See Full Stat Info
52% of b2b marketers use video as part of their content marketing mix. (Smart Insights) See Full Stat Info
The duration of the average online video was 3.2 minutes in December 2008. See Full Stat Info
71% the total U.S. Internet audience viewed an online video See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back