Influence of user reviews vs. professional reviews



Stat: Review users noted that reviews generated by fellow consumers had a greater influence than those generated by professionals.

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,viral marketing recommendations,viral marketing,word of mouth recommendations,viral marketing,word of mouth,user reviews recommendations,viral marketing,word of mouth,user reviews,professional reviews

Years: 2007

Stat Source: comScore/The Kelsey Group, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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