One type of promotion that Adult Internet users considered most worthwhile.



Stat: Adult Internet users surveyed chose recommendations from friends as the one type of promotion they consider most worthwhile.

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,viral marketing recommendations,viral marketing,word of mouth recommendations,viral marketing,word of mouth,reviews recommendations,viral marketing,word of mouth,reviews,friends recommendations,viral marketing,word of mouth,reviews,friends,family

Years: 2007

Stat Source: DoubleClick, May 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
By 2020, 84% of marketers agree that building customer trust will become marketing's pr... See Full Stat Info
8% greater likelihood to purchase from the retailer next time they're buying similar me... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
Online social network users were three times more likely to trust their peers' opinions... See Full Stat Info
Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$ See Full Stat Info
76% of US retailers said user-generated content would have a greater impact on their ma... See Full Stat Info
43% of retailers have reviews - double in one year. See Full Stat Info
76% of online shoppers surveyed report that content is insufficient to complete researc... See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info
75% of people don't believe that companies tell the truth in advertisements. See Full Stat Info
Shoppers who browsed the site's new "Top Rated Products" page, which features products ... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
Average Annual Amount US Online Buyers Spend Online (2007-2012): $1,153 (2007), $1,243... See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
Shoppers who browsed the site's "Top Rated Products" page, which features products rate... See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
Online Holiday E-commerce Sales in 2005 - 2006 (not counting travel revenues): 2005 ($... See Full Stat Info
Consumers say that word of mouth is still the number one influencer in their apparel (3... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
90% of UK shoppers surveyed said they wish they could communicate directly with busines... See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back