Consumers trust friends above experts when it comes to product recommendations



Stat: Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities).

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,viral marketing recommendations,viral marketing,word of mouth recommendations,viral marketing,word of mouth,reviews recommendations,viral marketing,word of mouth,reviews,friends

Years: Unknown

Stat Source: Yankelovich

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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