Number one (1) influencer of consumer apparel and electronics purchases



Stat: Consumers say that word of mouth is still the number one influencer in their apparel (34.3%) and electronics (44.4%) purchases

Stat Categories: Ecommerce Stats

Tags: electronics electronics,apparel electronics,apparel,recommendations electronics,apparel,recommendations,viral marketing electronics,apparel,recommendations,viral marketing,word of mouth electronics,apparel,recommendations,viral marketing,word of mouth,reviews electronics,apparel,recommendations,viral marketing,word of mouth,reviews,friends

Years: 2008

Stat Source: Retail Advertising and Marketing Association/BIGresearch Study, November 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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