Most credible form of advertising



Stat: Consumer recommendations are the most credible form of advertising among 78% of the study's respondents.

Stat Categories: Ecommerce Stats

Tags: consumer recommendations consumer recommendations,viral marketing consumer recommendations,viral marketing,word of mouth consumer recommendations,viral marketing,word of mouth,user reviews

Years: 2007

Stat Source: Nielsen, "Word-of-Mouth the Most Powerful Selling Tool", October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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