The two leading reasons people contribute content to social shopping sites



Stat: The two leading reasons people contribute content to social shopping sites are the need to feel part of a community (31%) and recognition from peers (28%).

Stat Categories: Ecommerce Stats

Tags: social shopping social shopping,community social shopping,community,consumer recommendations social shopping,community,consumer recommendations,user reviews

Years: 2007

Stat Source: IBM Institute for Business Value, August 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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