Propensity of online social network users to trust their peers' opinions



Stat: Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions.

Stat Categories: Ecommerce Stats

Tags: purchase decisions purchase decisions,social network purchase decisions,social network,recommendations purchase decisions,social network,recommendations,user reviews

Years: 2007

Stat Source: Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape, JupiterResearch, March 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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