% of consumers who said they would trust a friend's recommendation over a review by a critic



Stat: 86.9% of respondents said they would trust a friend's recommendation over a review by a critic

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,word of mouth recommendations,word of mouth,user reviews recommendations,word of mouth,user reviews,critic recommendations,word of mouth,user reviews,critic,review recommendations,word of mouth,user reviews,critic,review,friend

Years: 2007

Stat Source: Marketing Sherpa, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
81% of online holiday shoppers read online customer reviews See Full Stat Info
Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season... See Full Stat Info
71% of UK online shoppers seek out ratings and reviews. See Full Stat Info
In an online survey of 4,000 consumers, 70% said they had done internet research on "ev... See Full Stat Info
55% of surveyed Internet users consulted other people's opinions online, making reviews... See Full Stat Info
US Retail E-Commerce percent change, 2007-2012 : 19.8% (2007), 14.3% (2008), 12.5% (20... See Full Stat Info
The ability to refine site search results by customer rating led to 22% more sales per ... See Full Stat Info
Consumers who shop online for digital cameras and TVs spend 10% more on in-store purcha... See Full Stat Info
US Online Buyers (2007-2012): 110.7 million (2007), 117.4 million (2008), 123.8 millio... See Full Stat Info
90% of those surveyed say they have a better overall shopping experience when they rese... See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
83% of online shoppers would make purchases if sites offered increased interactive elem... See Full Stat Info
83% of shoppers said online product evaluations and reviews influenced their purchasing... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
One in four (24.5%) shoppers said they left a store because of a lack of assistance. See Full Stat Info
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
The two leading reasons people contribute content to social shopping sites are the need... See Full Stat Info
Among the 46% of respondents who had posted or planned to post reviews about their onli... See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
56% of UK website owners say that user-generated content lifts conversion levels; 77% s... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info
Heaviest online shopping day of 2005: $556 million on December 12 See Full Stat Info
Total Retail Sales - All Types, U.S. : 4,495 Bil. US$ See Full Stat Info
US Retail E-Commerce Sales, 2007-2012 : 127.7 billion (2007), 146.0 billion (2008), 16... See Full Stat Info
49% of shoppers intend to do their holiday gift buying online (versus in-store) See Full Stat Info
Adult Internet users surveyed chose recommendations from friends as the one type of pro... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back