% of consumers who said they would trust a friend's recommendation over a review by a critic



Stat: 86.9% of respondents said they would trust a friend's recommendation over a review by a critic

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,word of mouth recommendations,word of mouth,user reviews recommendations,word of mouth,user reviews,critic recommendations,word of mouth,user reviews,critic,review recommendations,word of mouth,user reviews,critic,review,friend

Years: 2007

Stat Source: Marketing Sherpa, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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