% of consumers that read online business reviews before making purchasing decisions; % of whom say they trust these reviews.



Stat: 86% of consumers read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews.

Stat Categories: Ecommerce Stats

Tags: shoppers shoppers,user reviews

Years: 2008

Stat Source: Kudzu.com survey of 600 users, December 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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