Sources of information consumers are "very likely" to consult before making a decision about their entertainment options



Stat: When asked what sources of information they are "very likely" to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%).

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,friend

Years: 2007

Stat Source: Marketing Sherpa, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
42% of consumers said they prefer being able to find the answers they need online on th... See Full Stat Info
Total E-Commerce Sales, U.S. (Excluding Travel): 131 Bil. US$ See Full Stat Info
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
Recommendations from family and friends trump all other consumer touch points when it c... See Full Stat Info
Consumer recommendations are the most credible form of advertising among 78% of the stu... See Full Stat Info
In a study of online UK retailers, 59% reported that the consumer-generated activity le... See Full Stat Info
Online UK retailers reported improved customer retention and loyalty by 73% once they i... See Full Stat Info
Only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96... See Full Stat Info
42% of 1,179 online consumers surveyed have left a site without purchasing multiple pro... See Full Stat Info
The heaviest online spending day of 2006: $667 million See Full Stat Info
Nearly one out of every four Internet users (24%) reported using online reviews prior t... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
Online Holiday E-commerce Sales in 2005 - 2006 (not counting travel revenues): 2005 ($... See Full Stat Info
US Holiday Season Retail Sales Growth 1998-2008: 5.8% (1998), 8.1% (1999), 2.3% (2000... See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
Recommendation is the number one reason for choosing a particular site. See Full Stat Info
Reviews drive 21% higher purchase satisfaction and 18% higher loyalty. See Full Stat Info
The two leading reasons people contribute content to social shopping sites are the need... See Full Stat Info
Mobile user-generated content will generate $5.7 billion worldwide in 2012, up from $57... See Full Stat Info
Percent of Average Annual Amount US Online Buyers Spend Online (2007-2012): 12.2% (200... See Full Stat Info
67% of UK consumers research products via the Internet before shopping in a store. See Full Stat Info
81% of online holiday shoppers read online customer reviews See Full Stat Info
68% of online marketers believe "media is in big trouble and will lose dollars to user-... See Full Stat Info
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
41% decided not to make a planned purchase because they couldn't readily find a piece o... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back