Sources of information consumers are "very likely" to consult before making a decision about their entertainment options



Stat: When asked what sources of information they are "very likely" to consult before making a decision about their entertainment options, 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%).

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,friend

Years: 2007

Stat Source: Marketing Sherpa, July 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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