% of shoppers said they used product reviews to make decisions.



Stat: 58.7% of shoppers said they used product reviews to make decisions. Reviews rated higher than clearance sale pages (56.4%) and featured sale pages (51.3%).

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision

Years: 2007

Stat Source: Shop.org, November 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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