People who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert, based on analysis across several Coremetrics clients.



Stat: People who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert.

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision

Years: 2007

Stat Source: Coremetrics, reported in BtoB, March 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


Share on:

Related Stats / Figures


Stat Data / Info Details
Online businesses lose as many as 67% of consumers due to a lack of online product info... See Full Stat Info
2005 US Retail Ecommerce Revenue: $82.3 billion See Full Stat Info
68% of consumers trust "people like me" first for product advice. See Full Stat Info
86.9% of respondents said they would trust a friend's recommendation over a review by a... See Full Stat Info
79% of online UK retailers surveyed reported that the main benefit of consumer-generate... See Full Stat Info
92.5% of adults said they regularly or occasionally research products online before buy... See Full Stat Info
Consumers trust friends above experts when it comes to product recommendations (65% tru... See Full Stat Info
Online reviews are second only to personal advice from a friend as the driver of purcha... See Full Stat Info
Seven in 10 (69%) consumers who read reviews share them with friends, family or colleag... See Full Stat Info
Shoppers who browsed the site's new "Top Rated Products" page, which features products ... See Full Stat Info
The share of traffic to question-and-answer Web sites has more than doubled from 2007 t... See Full Stat Info
11% greater likelihood to recommend the site to others. See Full Stat Info
Top-rated products site navigation path featuring 4- and 5-star products in each catego... See Full Stat Info
64% of Social Researchers (those who refer to user-generated content when shopping) res... See Full Stat Info
US Online Shoppers (2007-2012): 133.1 million (2007), 138.5 million (2008), 143.7 mill... See Full Stat Info
11% of retailers reported a 20% or more overall increase in conversions as a result of ... See Full Stat Info
83.8% of consumers that said they would trust user reviews over a critic. See Full Stat Info
US Retail Ecommerce Revenue (2005, 2006): 2005 ($82.3 billion), 2006 ($102.1 billion) See Full Stat Info
81% of marketers surveyed say that their social media spending will meet or exceed thei... See Full Stat Info
Almost two-thirds (62%) of consumers read consumer-written product reviews on the Inter... See Full Stat Info
Online shoppers who look at TripAdvisor reviews on the Hayes & Jarvis site book trips a... See Full Stat Info
91% of millionaires say they always or often look at reviews before buying luxury goods... See Full Stat Info
70% of online consumers said they use the Internet to research everyday grocery products. See Full Stat Info
Q4 2008 retail e-commerce sales / online retail spending declined 3 percent versus yea... See Full Stat Info
Conversion rates nearly doubled, going from .44% to 1.04% after the same product displa... See Full Stat Info
Products with 50+ reviews have a return rate that is half of those with fewer than five... See Full Stat Info


News / Press / Blogs Mentioning This Stat


There are no news articles listed.

Market Research Reports Mentioning / Related to this Stat / Figure


There are no reports listed.

Comment on this Stat


Edit | Back