People who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert, based on analysis across several Coremetrics clients.



Stat: People who read a review were 30% more likely to purchase a product and visitors who wrote a review were 80% more likely to convert.

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision

Years: 2007

Stat Source: Coremetrics, reported in BtoB, March 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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