% of those who read reviews that said that their purchasing decisions have been directly influenced by those reviews.



Stat: More than eight in ten (82%) of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche, September 2007)

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision

Years: 2007

Stat Source: Deloitte & Touche, September 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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