% of surveyed Internet users consulted other people's opinions online, making reviews the #1 resource for product research.



Stat: 55% of surveyed Internet users consulted other people's opinions online, making reviews the #1 resource for product research.

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision user reviews,purchase decision,product research

Years: 2007

Stat Source: Avenue A/Razorfish "Digital Consumer Behavior Study," October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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