% of shoppers that deemed customer reviews as "extremely" or "very" helpful.



Stat: In a study of 2,000 shoppers, 92% deemed customer reviews as "extremely" or "very" helpful. (eTailing Group, 2007)

Stat Categories: Ecommerce Stats

Tags: user reviews user reviews,purchase decision user reviews,purchase decision,product research

Years: 2007

Stat Source: eTailing Group, 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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