% of respondents said they would trust a friend's recommendation over a review by a critic and % that said they would trust user reviews over a critic.



Stat: 86.9% of respondents said they would trust a friend's recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic. (MarketingSherpa, October 2007)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,critic

Years: 2007

Stat Source: MarketingSherpa, October 2007

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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