% of millionaires say they always or often look at reviews before buying luxury goods; % of ultra-affluent shoppers use consumer reviews.



Stat: 91% of millionaires say they always or often look at reviews before buying luxury goods; 68% of ultra-affluent shoppers use consumer reviews. (Unity Marketing/Google study, reported in AdAge, October 2008)

Stat Categories: Ecommerce Stats

Tags: millionaires millionaires,user reviews millionaires,user reviews,luxury goods millionaires,user reviews,luxury goods,affluent shoppers

Years: 2008

Stat Source: Unity Marketing/Google study, reported in AdAge, October 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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