% of shoppers said online product evaluations and reviews influenced their purchasing decisions.



Stat: 83% of shoppers said online product evaluations and reviews influenced their purchasing decisions. (Opinion Research Corporation, an infoGROUP company, July 2008)

Stat Categories: Ecommerce Stats

Tags: recommendations recommendations,user reviews recommendations,user reviews,ratings recommendations,user reviews,ratings,product research

Years: 2008

Stat Source: Opinion Research Corporation, an infoGROUP company, July 2008

Publisher (site that mentioned this stat): Bazaar Voice

Submitted By: Michael Raeford

Related Categories: None


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